Reputation and corporate responsibility
Abstract
In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range of stakeholder audiences, the author argues that CSR is now established as a fundamental addition to stakeholders’ criteria for judging companies, and calls for a reappraisal of companies’ brand and reputation management. As well as being a threat to companies’ reputation and prosperity, CSR also represents an opportunity, as a potential basis for renewed trust between business and its stakeholders.
Keywords
Citation
Lewis, S. (2003), "Reputation and corporate responsibility", Journal of Communication Management, Vol. 7 No. 4, pp. 356-366. https://doi.org/10.1108/13632540310807494
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited