Archaeology and Social Processes (IH, CCHS)

The Faro Convention1 underlined the importance of educational initiatives related to heritage. This paper focuses on the educational dimension of landscape, as a means to better facilitate its social acceptance and hence its inclusion in planning and management processes. The relation between landscape education and social perception, through a few European examples will be analysed to ascertain whether the principles of the Convention are being complied with effectively. The authors introduce four case studies of heritage-related education carried out in three European countries (Spain, Norway and Italy). These case studies provide the possibility to coherently analyse a wide range of activities and initiatives occurring at various scales and levels: geographic, local and sectoral. In addition, they describe the pedagogical potential of cultural landscapes and cultural heritage, and highlight some of the educational strategies and measures currently used in this field.

Cultural landscapes often pose problems for planning and management because of insufficient information regarding visitor movements, interests and infrastructure burden. Traditionally visitor surveys have helped to fill this gap, albeit limited to their incomplete and occasional nature. This paper presents a methodology for using cellular antenna metadata for understanding tourism flows. This information is collected systematically by the mobile phone network but only recently has its big data potential begun to be exploited for understanding socio-economic phenomena. The present case study of the Roman gold mine of Las Médulas (León, Spain) provides a model for tourism impact analysis using anonymized data from cell phone towers.

A new theretical model is proposed for the definition of social structure and processes of change of the Castro Culture societies. It is based on current anthropological approaches to 'agrarian segmentary societies' and implies the revision of the aristocratic models that now dominate research on the European Iron Age

This paper proposes a new view of conflict in European Iron Age societies: considering isolationism as an alternative to warfare. Study of the castros (fortified settlements) of the Iberian Northwest suggests the organization of production as a main explanatory element in the emergence of identities based on exclusion and the imposition of communal structures of power. The relationship between these communities must have been one of conflict, and the unequal productive success of domestic units and the requirement of external marriage interchanges created realms of interaction in which internal conflict surely arose. These tendencies were kept in check by controlling settlement growth. Although a conflict-prone situation is documented in the archaeological record, there is no evidence that warfare as an endemic reality created groups of warriors. Warfare-related activity in these Iron Age societies was neither heroic nor hierarchical. Warfare did not determine the form of society but rather was related to the productive and reproductive organization of the societies that engaged in it.