Papers by Dr Muralidhar L B
YouTube offers an intuitive addition in the scheme of modern learning environments as it offers h... more YouTube offers an intuitive addition in the scheme of modern learning environments as it offers highly informative and quality videos free of cost. Nowadays, increasingly educators all over the world are integrating into educational systems, especially online education. YouTube holds the promise of making the learning process enriching and effective. It has been proved time and again that engagement and retention rates have increased to boost the overall effectiveness of a lecture or course. The present research concentrated on empirically understanding and analyzing the perceptions of students towards you tube learning as one best learning tool. The interest and intension of the research is-to study the usefulness, methods of utilization and negative effects towards students' group. Convenience sampling adopted to collect data from 155 respondents who are users and beneficiaries of you tube learning. A five-point Likert scale was used to assess the YouTuber's perception about the usefulness and negative effects of the learners. Descriptive statistics, independent samples t-test, and one-way ANOVA was used to assess the collected data. It has been found from the study that place of the origin and useful perception having significant relationship. There is a significant difference between the origin place and the negative effects of utilization as perceived by YouTube learners.
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Vital to economic growth and inclusion, especially for developing economies, social entrepreneurs... more Vital to economic growth and inclusion, especially for developing economies, social entrepreneurshipa fast-emerging discipline that generates social impact through an entrepreneurial approach-helps to boost a country's economy, as well as its social fabric. Social enterprises can create jobs, provide innovative services and products, promote sustainability, and give hope for the future. Social entrepreneurship is growing rapidly in size, scope, and support. An unprecedented number of organizations are using it as a strategy to address social problems across emerging markets. Many of these projects are improving people's health, safeguarding the environment, and creating more economic opportunities. It was found pertinent to explore the relationship between drivers and derived benefits of social entrepreneurship. A total of 186 respondents with specific characteristics of social entrepreneurs were selected through purposive sampling. Data was collected through a structured questionnaire. It was found that risk-taking attitudes among social entrepreneurs and growth opportunities for social entrepreneurship impacted inclusive job creation. There was also a significant correlation between the drivers and benefits of social entrepreneurship.
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In a traditional classroom, the majority of the time is spent listening to and watching the profe... more In a traditional classroom, the majority of the time is spent listening to and watching the professors lecture. Assignments are completed by each student alone, and collaboration is discouraged. With learner-centered teaching strategies, the students become the centre of attention rather than the teacher. The traditional teacher-centered approach to instruction has repeatedly been shown to be inferior to learner-centered methods. This conclusion holds true regardless of whether the assessed outcome is short-term mastery, long-term retention, or depth of understanding of course material, acquisition of critical thinking or creative problem-solving skills, development of positive attitudes towards the subject being taught, or degree of knowledge and skill self-confidence. Role-playing is a learnercentered method that enables students to investigate real-world scenarios by managing interactions with others to gain experiences and test out various tactics in a safe setting. Undergraduate students are being used in the current study to examine their perspectives of how role-playing affects learning outcomes. The study was done with the 155 respondents by collecting the primary and secondary data. Primary data collected to understand the study of objectives like the influence on the personality development of the students and the influence of the inbuilt feature of role-play towards the learning process. Regression, Regression Coefficient and Anova used to analyze the research objective. The research objective analysis revealed that role play influences the personality development process of the students. It was understood that sometimes role-play is stressful, complex, controversial, short, and spontaneous and would lead to negative learning experiences.
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The adoption of green products is accentuated by the rapid growth in the economy and also due to ... more The adoption of green products is accentuated by the rapid growth in the economy and also due to the widespread pattern of consumption of goods with materialistic behaviour. Consumers nowadays have become more conscious about the environment, so there is a tremendous increase in demand towards green products from manufacturers has been witnessed. These changing lifestyles led to the evolution of new concepts like green marketing and its adoption. Many research has been taken place to study the concepts supporting and barriers. This study aims to understand the influence of demographic variables on green adoption practice. The research questionnaire was prepared considering the review of literature focusing on the green adoption level of the consumers. The primary data was collected based on the purposive sampling technique around 125 samples were gathered from the region of Bangalore city. The Likert scale consisting of the five points starting from strongly agree to strongly disagree was adopted towards the study to measure the variables for the green adoption level. SPSS Software was used to administer frequency, the percentage analysis, independent sample T-Test and Anova (one-way). It is found that 72.8 of respondents are female buyers and most of them have completed professional courses 48.8%, 7 to 9 out of 10 respondents had attributed to engaging in information search. There is a statistically (significant) difference in comparison of the age and green adoption level. It is been identified and found in the study the statistical (significant) difference between the gender and green adoption level. The research concluded with the outcome of green product adoption is represented by availability, purchase, recalling and attitude.
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In recent years, it has been noted that there is a developing problem with employee engagement. T... more In recent years, it has been noted that there is a developing problem with employee engagement. The degree of employee engagement revealed the degree of the employee's dedication and overall relationship with the values. The study of employee engagement is comparable to the advantages of employment for the company in this business environment. The study focused on analyzing the variables that affect employee engagement through the use of frequency tables and the KS test. According to the findings from the study, 53% of respondents were pleased with the payment plans, and the null hypothesis was rejected, indicating that employees are content with the human resources perks the company offers. Setting objectives and achieving expectations are made easier through employee engagement. 50% of respondents strongly agreed that it is important for policies and procedures to be communicated to employees in a way that helps them understand their roles, execute their jobs well, and hold justice accountable for all Fairway employees. As a result, the researchers concluded that organizations must take real steps to improve and retain employee engagement and that investment, effort, time, and commitment all work together to create a successful endeavor.
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India's Government and people both seem to be placing more emphasis on environmental safety. On t... more India's Government and people both seem to be placing more emphasis on environmental safety. On the other hand, transport is regarded as a movable source of pollution. Fossil fuel consumption in transport is responsible for the great majority of urban air pollution and approximately one-sixth of global greenhouse gas emissions (Qian & Yin, 2017). The rising usage of fossil fuel-powered cars has a detrimental effect on the environment as well as human health, leading to numerous fatal diseases. However, it has been noted that the use of electric cars (EVs) could be a useful strategy for lowering carbon emissions from the transportation industry (Wang et al., 2017). The study's objectives were to determine how the use of EV technology affected the growth of sustainable businesses and to examine respondents' attitudes about EVs. An empirical study was conducted to examine respondents' perceptions. The data were gathered using purposeful sampling. 116 respondents in total are interviewed. To gather the data, a systematic questionnaire was created. The data analysis process makes use of a variety of instruments. The study's primary research was conducted. Despite the need for further analysis of the other parameters, it was shown that subsidy is highly connected with decreased carbon emission. The respondents had no knowledge of carbon credit programmers. It was observed that as the price of oil rises and respondents are granted exemption from toll and parking fees, their intention to purchase electric vehicles also rises.
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From the perspective of E-Accounting system users, the current study investigates how digital acc... more From the perspective of E-Accounting system users, the current study investigates how digital accounting has affected the financial reporting system. Prior to the rapid growth and competition, it was challenging and important for commercial organizations to adapt to and implement digital accounting systems. However, it was now urgent to take up and move on to an E-accounting system. The current study article's goal is to comprehend the value of digital accounting to users. With the help of the 25 various variables considered for the study, a research article questionnaire was created that exclusively deals with the advantages and their opinion of the users. The major data-gathering method employed a structured questionnaire with a five-point Likert scale. In the study, 160 samples of accountants, account assistants, and account clerks were drawn from corporations. Convenience sampling was used, KMO and Bartlett's Test indicated a significant value of 0.000, and commonalities identified four factors that explain 72.8% of the variation in the variables. It was discovered that there was a strong correlation between factor 1, factor 2, and factor 3, and the remaining correlations accurately matched the strong correlation between the taken factor and more than 50%.
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From the perspective of E-Accounting system users, the current study investigates how digital acc... more From the perspective of E-Accounting system users, the current study investigates how digital accounting has affected the financial reporting system. Prior to the rapid growth and competition, it was challenging and important for commercial organizations to adapt to and implement digital accounting systems. However, it was now urgent to take up and move on to an E-accounting system. The current study article's goal is to comprehend the value of digital accounting to users. With the help of the 25 various variables considered for the study, a research article questionnaire was created that exclusively deals with the advantages and their opinion of the users. The major data-gathering method employed a structured questionnaire with a five-point Likert scale. In the study, 160 samples of accountants, account assistants, and account clerks were drawn from corporations. Convenience sampling was used, KMO and Bartlett's Test indicated a significant value of 0.000, and commonalities identified four factors that explain 72.8% of the variation in the variables. It was discovered that there was a strong correlation between factor 1, factor 2, and factor 3, and the remaining correlations accurately matched the strong correlation between the taken factor and more than 50%.
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Cases present controversial and unresolved issues, claims, or circumstances using remarks, specif... more Cases present controversial and unresolved issues, claims, or circumstances using remarks, specific data samples, situations, or narratives (Indiana University Teaching Handbook, 2005). With the case approach, students learn group dynamics, communication, and critical thinking in a debate-based and participatory environment. It is a type of education where the emphasis is on resolving problems. The case approach, which is frequently employed in professional schools of business, law, and medicine, is now successfully applied in fields including media, engineering, education, and chemistry. During class, the class as a whole or in small groups can go through a case. It would be interesting to know the perceptions of the students on the case study as personality builder and the relationship between age of the students and effectiveness of the case study as a learning tool. Empirical research was conducted to study the effectiveness of a case study as a learning tool. A total of 160 respondents were interviewed using a questionnaire. Several parameters were developed for the same. The Likert scale was used to rank the responses. Random sampling was used to collect data across different age groups and different educational backgrounds. Based on the factor loadings assessed using correlational analysis, the entire parameters developed were grouped into two components: Judgmental decisions and Personality builder. The beta coefficient for the judgmental decision was negative and also significant to say that the predictor variable will negatively influence the dependent variable. Age would influence to the extent of-78% on the perception of the respondents using case study as a learning tool.
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Blockchain, which was once the foundation of cryptocurrencies, has developed into a flexible as w... more Blockchain, which was once the foundation of cryptocurrencies, has developed into a flexible as well as decentralized platform that is changing the way that digital transactions are conducted across various industries. The significant effects of blockchain technology on identity management, supply chain management, healthcare, and finance are examined in this essay. The decentralized ledger, smart contracts, and cryptographic security of the technology improve openness, expedite processes, and lower fraud. Blockchain transforms international trade alongside promotes decentralized finance in the financial sector. It guarantees endto-end transparency and accountability in supply chain management. Verifiable digital identities enhance identity management's safety, while secure patient data sharing and streamlined procedures benefit healthcare. Blockchain is a catalyst for a safer and more efficient digital future because of its diverse applications and fundamental components, which together have the capacity to revolutionize the industry.
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Businesses manage and assess client interactions and data using a collection of procedures, strat... more Businesses manage and assess client interactions and data using a collection of procedures, strategies, and tools referred to as customer relationship management (CRM). The dynamics of the commercial world have altered as a result of artificial intelligence. As AI solutions change the way marketers do business, customers are discovering it more and more impossible to ignore the significance of employing and investing in them. To successfully react to client inquiries and help increase customer loyalty, businesses have used AI-based CRM. This study employs machine-learning algorithms to analyze personalized and behavioral data from customers to provide companies with an upper hand through rising customer retention rates. When a company attempts to CRM, various stages occur, such as identifying customers depending on geography or financial benefit, retaining the customer, and attracting more customers. A CRM system that can analyze various types of customer data for the benefit of companies has been effectively constructed.
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Relational relationship refers to significant areas of strength for an individual or group of peo... more Relational relationship refers to significant areas of strength for an individual or group of people working together in a similar organization. The purpose of the review was to examine work place social associations as well as various levels of Productivity and appropriateness. The audit test has 500 participants from various IT/ITEs associations in Hyderabad. Why is it important in the workplace? Delegates coordinating should have a unique link in order to convey their level best. Individuals must be straightforward with one another in order to have a healthy social relationship and, in the long run, a distinct feeling at work. Why should agents be friendly with one another? Let us look at what it means to have a social interaction at work. An individual spends around eight to nine hours each day in his affiliation and it is basically unreasonable for him to work restricted. A single frontal cortex cannot make all decisions on its own. Interpersonal relationships have a direct impact on affinity culture. We truly need people around us who can recognise the value in our perseverance and occasionally persuade us. It generally pays to be among people who actually care about us. To complete duties within the time frame set, a single must collaborate with individual professionals. Thus, the examination uncovers the outcomes that administration mediation may be useful in improving work companionships, representatives must coexist well with their kindred specialists for a positive work environment, and furthermore for sound relational relationship.
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The concept of Corporate Social Responsibility (CSR) has been ever changing and dynamic. With the... more The concept of Corporate Social Responsibility (CSR) has been ever changing and dynamic. With the increased participation of private sector in promoting CSR and contributing generously in CSR, the entire corporate scenarios have changed. Governments continue to take care of basic necessities of the people of the country but the other aspects are being taken care by private sector. Over the period of years, new areas have been identified for spending of CSR funds by various stakeholders. At the same time the spending of CSR funds on traditional and established areas have also grown up substantially. With the growth and development of economy and the changing requirements of society, newer areas have emerged where corporates are utilizing their CSR funds so that there can be an all-round development of the society. This paper identifies new areas of CSR, the spending on such new areas, the components where the funds have been spent and also explores the future growth aspects of CSR on these areas. This paper is entirely based on secondary data and simple diagrammatic tools are used to showcase the progress of CSR in these emerging areas. The data analysis and conclusions are based on CSR spending from the year 2014-15 to 2020-21.
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Environmental, Social and Governance more popularly known as ESG goals is fast gaining momentum a... more Environmental, Social and Governance more popularly known as ESG goals is fast gaining momentum and popularity across the globe. These goals not only define what the corporates are doing but also define how they should be expected to work. These goals find its source from the Sustainable Development Goals set by United Nations (UN) which prescribes certain commitments to be met by corporates while they carry out their business operations. The entire purpose is that while meeting the corporate goals, goals aimed at making the world a better place to live should also be kept in mind. Few countries have aligned these ESG goals with their Corporate Social Responsibility (CSR) policy wherein they fulfill their social and other commitments through CSR activities. However, they both are quite different in its approach and execution. The simple reason for these ESG goals is that a business can never operate in isolation. It will always need the interaction and support from various social stakeholders. This research paper explains about various ESG goals that the corporates aim at achieving, what all has been done till now in the field of ESG and what all is yet to be done to make it more effective and popular. This research is based entirely on secondary data.
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Education is widely accepted as the effective and meaningful instrument for promoting economic de... more Education is widely accepted as the effective and meaningful instrument for promoting economic development. But what level of education that contributes most to development: Primary, secondary, or higher education? Knowledge-driven competition within a globalizing economy is prompting a fresh consideration of the role of higher education in economic development and growth. Previously, it had been often viewed as a costly and inefficient public service that largely benefited the privileged and the rich elite. Now it's understood to contribute meaningfully, along with other factors, to the success of national endeavour in enhancing productivity, competitiveness and economic development. The policy makers apparently, over the years, have emphasized the role of primary education and secondary education over higher education in the course of economic development. Instead, higher education complements educational efforts at other levels in national initiatives to improve innovation and performance across economic sectors. Recent evidence suggests education may be a determinant as well as the result of income, and may produce personal and public benefits. Higher education may create greater tax income, increase savings and investment leading to a more entrepreneurial and civic society. It will also result in improving a nation's health, declining levels of population, improving technology, and strengthening governance. The paper sketches the role of higher education in economic development using macroeconomic and micro-economic approaches and monetary and nonmonetary benefits thereof.
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The world is undergoing or getting ready to undergo transformative changes in the new Normal afte... more The world is undergoing or getting ready to undergo transformative changes in the new Normal after COVID-19. Business is no exception. Author has tried to portrait challenges and opportunities in the new business scenario. The author has tried to come out with measures to be taken across such as online presence, information gathering, business adoption of new business trends, innovation and creativity, resource planning and utilization, nurturing client base and ensuring business resilience and technological developments for better positioning to capitalize opportunities and overcome challenges.
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Papers by Dr Muralidhar L B