- Université Lyon, Political sciences, Post-Docadd
- Education, Communication, Media Studies, Journalism, Digital Media, Online Journalism, and 23 moreComputer-Mediated Communication, Multimedia, Interactive and Digital Media, Media Arts, Media Education, Media and Democracy, Interactive Media, Digital Journalism, Critical Media Studies, Media Policy, Media Design, Participatory Media, Media psychology, Electronic Media, Political Journalism, Social Psychology, Neurolinguistics, Social Media, New Media, Media, Mass Communication, Marketing Research, and Marketing Communicationsedit
- Ljubisa Bojic is research fellow at the Institute for Philosophy and Social Theory, University of Belgrade where he c... moreLjubisa Bojic is research fellow at the Institute for Philosophy and Social Theory, University of Belgrade where he coordinates the Digital Society Lab. He defended PhD thesis in 2013 at the Institute for Political Studies (Sciences Po Lyon), University of Lyon. Areas of Bojic’s interest are political sciences, communication and social psychology. Research topics he focuses on include media addiction, misinformation, fake news, big data, psychometrics, recommender algorithms, artificial intelligence, echo chambers, negative news, digital footprints, neuromarketing, social polarization, defining algorithms as public good and virtual identity as human right and analysis of how emerging technologies impact society. His long-term project is creating a Media Reality Index aimed at quantifying emotions expressed by media and citizens on social networks, to address the issue of unrealistic representation of social reality.edit
New technologies are emerging at a fast pace without being properly analyzed in terms of their social impact or adequately regulated by societies. One of the biggest potentially disruptive technologies for the future is the metaverse, or... more
New technologies are emerging at a fast pace without being properly analyzed in terms of their social impact or adequately regulated by societies. One of the biggest potentially disruptive technologies for the future is the metaverse, or the new Internet, which is being developed by leading tech companies. The idea is to create a virtual reality universe that would allow people to meet, socialize, work, play, entertain, and create.Methods coming from future studies are used to analyze expectations and narrative building around the metaverse. Additionally, it is examined how metaverse could shape the future relations of power and levels of media addiction in the society.Hype and disappointment dynamics created after the video presentation of meta’s CEO Mark Zuckerberg have been found to affect the present, especially in terms of certainty and designability. This idea is supported by a variety of data, including search engine n-grams, trends in the diffusion of NFT technology, indicat...
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Times of uncertainty and fear were brought on by Covid-19. The ongoing pandemic is a fruitful ground for fake news, as citizens try to find explanations that fit into their worldviews. This process polarizes society and creates echo... more
Times of uncertainty and fear were brought on by Covid-19. The ongoing pandemic is a fruitful ground for fake news, as citizens try to find explanations that fit into their worldviews. This process polarizes society and creates echo chambers amplified by recommender systems. Our main goal is to detect anti-vaxxer echo chambers in Serbia by analyzing online reactions to the recent detention of prominent anti-vaxxer Dr. Jovana Stojkovic. A content analysis of online comments is deployed in anti-regime left-leaning, anti-regime right-leaning, and pro-government media to explore attitudes towards a vaccination conspiracy theory, police action towards anti-vaxxers, and the government crisis response team. We clearly identify the anti-vaccine echo chamber among commentators of anti-regime right-leaning media (YouTube podcasts). Additionally, we describe attitudes expressed around issues related to vaccination. Limitations and implications for future research are discussed.
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The aim of this paper is to clarify specific aspects of the impact of the brain-machine interface on our understanding of subjectivity. The brain-machine interface is presented as a phase of cyborgization of humans. Some projects in the... more
The aim of this paper is to clarify specific aspects of the impact of the brain-machine interface on our understanding of subjectivity. The brain-machine interface is presented as a phase of cyborgization of humans. Some projects in the field of brain-machine interface are aimed at enabling consensual telepathy - communication without symbolic mediation. Consensual telepathy refers to one of potential ways of transmission of information within singularity. Therefore, consensual telepathy is an important aspect of singularity. Singularity or human-machine symbiosis shows some similarities with child-mother unity. Therefore, the psychodynamic perspective might be considered useful in thinking about human-machine symbiosis. Knowledge from developmental psychodynamic psychology combined with insights by Slavoj Zizek and Jean Baudrillard provides an additional perspective looking at human-machine symbiosis. The paper claims that if consensual telepathy becomes another way of communicatio...
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L’apparition de l’internet et sa propagation sur 38,8% de la population mondiale entre 1995 et 2013 indiquent que les nouveaux médias ont causé des changements significatifs dans les sociétés à travers le monde. Les caractéristiques du... more
L’apparition de l’internet et sa propagation sur 38,8% de la population mondiale entre 1995 et 2013 indiquent que les nouveaux médias ont causé des changements significatifs dans les sociétés à travers le monde. Les caractéristiques du nouveau medium, telles que l’interactivité et la possibilité de son utilisation de n’importe quel lieu, à tout moment, pointent la possibilité élevée de développement de l’addiction par ses utilisateurs. Les données indiquent la hausse de l’utilisation générale des médias au cours des soixante dernières années. D’autre part, pendant cette même période a été notée la baisse de la participation politique, ensemble avec le déclin de la socialisation et de la participation active dans des organisations professionnelles. Les questions de recherche sont réparties en de grandes questions, relatives à l’examen sur les personnes qui sont plus sujettes à devenir dépendantes aux medias, à découvrir si les personnes sont plus dépendantes aux medias anciens ou nou...
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Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning... more
Accurately forming personality judgments is of vital importance in a wide range of social interactions. Although people are able to make fairly accurate personality judgments of others, recent technological advances in machine learning made computers better at predicting personality than humans. In this review, we will focus on computer-based personality judgments and their theoretical considerations and practical implications in politics. More precisely, we will discuss (i) the use of social platforms and digital devices in collecting so-called digital footprints, (ii) personality traits that are assessed based on digital footprints, (iii) advantages and disadvantages of using computer-based personality judgments, (iv) persuasive communication based on digital footprints of personality traits, and lastly, (v) the matters of privacy and informed consent. With this review, we aim to provide a guide how to use computer-based personality judgment in a way to serve the public interest.
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With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing the overall (new and old) media... more
With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing the overall (new and old) media addiction in Serbia by using eight universal indicators. The study found that 88% of participants are the potential media addicts while only 7.6% of them show the signs of the extreme media addiction. As it is very significant to know and understand the media addiction in our society, the media addiction research should be standardized and continuous.
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L’apparition de l’internet et sa propagation sur 38,8% de la population mondiale entre 1995 et 2013 indiquent que les nouveaux medias ont cause des changements significatifs dans les societes a travers le monde. Les caracteristiques du... more
L’apparition de l’internet et sa propagation sur 38,8% de la population mondiale entre 1995 et 2013 indiquent que les nouveaux medias ont cause des changements significatifs dans les societes a travers le monde. Les caracteristiques du nouveau medium, telles que l’interactivite et la possibilite de son utilisation de n’importe quel lieu, a tout moment, pointent la possibilite elevee de developpement de l’addiction par ses utilisateurs. Les donnees indiquent la hausse de l’utilisation generale des medias au cours des soixante dernieres annees. D’autre part, pendant cette meme periode a ete notee la baisse de la participation politique, ensemble avec le declin de la socialisation et de la participation active dans des organisations professionnelles. Les questions de recherche sont reparties en de grandes questions, relatives a l’examen sur les personnes qui sont plus sujettes a devenir dependantes aux medias, a decouvrir si les personnes sont plus dependantes aux medias anciens ou nou...
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Abstract: Social networks, such as Facebook, Twitter and LinkedIn have been becoming very popular during the last few years. Facebook is currently the world’s most populous “country” with more than 1.3 billion “inhabitants”. According to... more
Abstract: Social networks, such as Facebook, Twitter and LinkedIn have been becoming very popular during the last few years. Facebook is currently the world’s most populous “country” with more than 1.3 billion “inhabitants”. According to the statistical data, the users share their impressions daily in the form of statuses about upcoming events and present state of affairs, their problems, plans, novel experiences about the products, political stances, and alike. Having the possibility to extract the information of interest from a huge amount of hand-created data about the users’ personal affinities and their usage within logistics system, it is facilitated to meet the customers’ needs. In this paper we present a procedure for finding and analyzing valuable information related to the specific products, and its effect on logistics system decision-making. Filtering is being done by already developed software for neurolinguistics social network analysis “Symbols”. This software offers g...
Advances in mobile devices technology enabled media access anywhere and anytime. The appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Personal characteristics in combination with... more
Advances in mobile devices technology enabled media access anywhere and anytime. The appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Personal characteristics in combination with stressful situations may be causing repression of inner impulses, thus provoking some psychological conditions such as depression, anxiety or loneliness. In this situation, person might look into characteristics and content of different media to find the one which addresses his or her repressed impulses, thus enabling “simulation of life”. Person susceptible to one addiction might at some point decide to change it with another one, like alcohol or drugs use. The results of this research indicate that materialistic persons oriented towards societal success are more likely to become media addicts. Stressful situations coming from family, workplace, education and moral and ethical norms are strongly linked to media addiction. Family as a liberating agen...
Research Interests: Psychology, Clinical Psychology, Cognitive Psychology, Personality Psychology, Social Psychology, and 15 moreDevelopmental Psychology, Media Studies, New Media, Addiction, Personality, Digital Media, Social Media, Materialism, Happiness, Anxiety, Mass media, Loneliness, Feeling, Repression, and ANXIETY
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The unique possibilities of the online social networks such as real-time data access, knowledge of users’ changing preferences and access to their statuses provide the possibility for innovation in the analysis of people’s behavior and... more
The unique possibilities of the online social networks such as real-time data access, knowledge of users’ changing preferences and access to their statuses provide the possibility for innovation in the analysis of people’s behavior and opinions, when compared to classical offline methods. Literature review shows lack of studies about the use of public Facebook data in Serbia for the improvement of different product sale, political or promotional campaigns, recommender systems, etc. In this paper, we present the way how data from Facebook can be collected in order to gain insight into the individuals’ preferences and statuses, as well as their connection to a company's fan pages. In particular, we present data collection framework – Symbols – used for collecting individual specific data. The framework stores data into local database and involves a module for graph and content-based analysis of these data. The proposed framework for social network analysis can be used as a decisio...
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The purpose of this study was to compare the therapeutic effects of hyperbaric oxygen (HBO2) to the effects of prednisone treatment in 79 subjects with Bell's palsy. Patients were randomly assigned either to the HBO2-treated group (n... more
The purpose of this study was to compare the therapeutic effects of hyperbaric oxygen (HBO2) to the effects of prednisone treatment in 79 subjects with Bell's palsy. Patients were randomly assigned either to the HBO2-treated group (n = 42) or to the prednisone-treated group (n = 37). The HBO2 group was exposed to 2.8 atm abs of 100% oxygen for 60 min, twice a day, 5 days a week and was given a placebo orally. The prednisone group was exposed to 2.8 atm abs of 7% O2 (equivalent to 21% O2 in air at normal pressure) following the same schedule as the HBO2 group; prednisone was given orally (total of 450 mg in 8 days). Subjects from both groups were treated in the hyperbaric chamber for up to 30 sessions or to complete recovery, and were followed up for 9 mo. At the end of the follow-up period, 95.2% of subjects treated with HBO2, and 75.7% of subjects treated with prednisone recovered completely. The average time to complete the recovery in the HBO2 group was 22 days as opposed to ...
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ABSTRACT An investigated sea-shell solar concentrator is non-imaging, asymmetric, stationary and has long trough. This concentrator consists of a parabolic, cylindrical trough reflector, a flat double-sided flat absorber (for heat... more
ABSTRACT An investigated sea-shell solar concentrator is non-imaging, asymmetric, stationary and has long trough. This concentrator consists of a parabolic, cylindrical trough reflector, a flat double-sided flat absorber (for heat production), and a flat aperture. Three concentrators of such design were investigated by specular solar ray tracing with the software CATIA. They differ in the location of the absorber inside the concentrator. The optical efficiency of direct solar ray transfer inside these concentrators was investigated for different solar ray altitudes at the concentrator aperture for the concentrators installed in Kragujevac, Serbia. For the solar ray altitudes between 50° and 69.75°, the highest optical efficiency was obtained at the solar concentrator where the absorber contains the focus line of the parabola reflector. For the solar ray altitudes between 21° and 50°, the highest optical efficiency was obtained by the solar concentrator where the absorber contains the vertex line of the parabola reflector.
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ABSTRACT Due to the current environmental situation, saving energy and reducing CO2 emission have become the leading drive in modern research. For buildings that require heating, one of the solutions is to optimize a thickness of their... more
ABSTRACT Due to the current environmental situation, saving energy and reducing CO2 emission have become the leading drive in modern research. For buildings that require heating, one of the solutions is to optimize a thickness of their thermal insulation and thus improve energy efficiency and reduce energy needs. In this paper, for a small residential house in Serbia, an optimization in the thickness of its thermal insulation layer is investigated by using EnergyPlus software and Hooke–Jeeves direct search method. The embodied energy of thermal insulation is taken into account. The optimization is done for the entire life cycle of thermal insulation. The results show the optimal thickness of thermal insulation that yields the minimum primary energy consumption.
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The unique possibilities of online social networks such as real-time data access, knowledge of users' changing preferences and access to their statuses provide the possibility for innovation in the analysis of people's behavior and... more
The unique possibilities of online social networks such as real-time data access, knowledge of users' changing preferences and access to their statuses provide the possibility for innovation in the analysis of people's behavior and opinions, when compared to classical offline methods. Literature review shows lack of studies about the use of public Facebook data in Serbia for the improvement of different product sale, political or promotional campaigns, recommender systems, etc. In this paper, we present the way how data from Facebook can be collected in order to gain insight into the individuals' preferences and statuses, as well as their connection to a company's fan pages. In particular, we present data collection framework-Symbols-used for collecting individual specific data. The framework stores data into a local database and involves a module for a graph and content-based analysis of these data. The proposed framework for social network analysis can be used as a decision-making system in users' preferences implementation thus creating a space for business improvements in various areas.
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Fears, attitudes, closeness of different social categories and media use were explored by through the Results of Oxford Happiness Inventory and Multiple Lickert scale. Findings include that happier individuals are better connected to... more
Fears, attitudes, closeness of different social categories and media use were explored by through the Results of Oxford Happiness Inventory and Multiple Lickert scale. Findings include that happier individuals are better connected to their family, express positive stands on teachers, professors, sport workers and members of some nations. These notions are connected to results of previous research inquiries about wellbeing and increased agreeableness, increased extroversion, increased openness to experience and decreased neuroticism.
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The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Results confirm that... more
The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Results confirm that happiness is affected by certain personal stands and characteristics of research participants such as those indicating openness to new experiences, being people loving, optimistic, positive, future and present focused, knowledge oriented, relaxed, creative, helping, just and empathetic.
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The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all... more
The Oxford Happiness Inventory and Multiple Lickert scale were deployed to get 2608 valid inputs on questions about attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm all hypotheses. Quantity of television use decreases happiness. As for the quality of television and newspapers use, those consuming contents such as culture, sports and IT are happier than others. When looking at the television only, those that consume programs such as cartoons, culture, music, fashion, science, IT and sports are happier than others.
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The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 valid inputs on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning... more
The Annual Attitude Examination Survey consisting of 366 questions was deployed on nationally representative sample in Serbia to get 2608 valid inputs on the Oxford Happiness Inventory and Multiple Lickert scale questions concerning attitudes, fears, media use and closeness of different social categories to the participants. Research results confirm that happiness is affected by certain attitudes and characteristics of research participants such as those indicating openness to new experiences, being people loving, optimistic, positive, future and present focused, knowledge oriented, relaxed, creative, helping, just and empathetic. This is the first happiness research in Serbia. Future inquiries of this kind should be moved towards the Internet as a source of continuous data.
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Advances in mobile devices technology enabled media access anywhere and anytime. Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Personal characteristics in combination with... more
Advances in mobile devices technology enabled media access anywhere and anytime. Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Personal characteristics in combination with stressful situations may be causing repression of inner impulses, thus provoking some psychological conditions such as depression, anxiety or loneliness. In this situation, person might look into characteristics and content of different media to find the one which addresses his or her repressed impulses, thus enabling “simulation of life”. Person susceptible to one addiction might at some point decide to change it with other one, like alcohol or drugs use. Results of this research indicate that materialistic persons oriented towards societal success are more likely to become media addicts. Stressful situations coming from family, workplace, education and moral and ethical norms are strongly linked to media addiction. Family as liberating agent has been found to correlate with decrease in levels of media addiction. Repression of inner impulses has been increasing with levels of media addiction. Media addiction has been increasing with those research participants with feelings of happiness tied to shopping.
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Two aspects of technologically driven civilization are evident: availability of new media and interactivity. This study examines media addiction on three levels: purpose of use, medium of choice and online application utilized. Media... more
Two aspects of technologically driven civilization are evident: availability of new media and interactivity. This study examines media addiction on three levels: purpose of use, medium of choice and online
application utilized. Media addiction increases with those who use media for fun as opposed to individuals who use media for information; level of media addiction is higher with users of new media as opposed to users of old media; more interactive and less practical online applications such as social networks and chat are more addictive. When looking into nature of new and old media it is possible to conclude that media addiction may be related to number of senses grabbed by media and media features, such as live broadcasting and interactivity. This brings us to conclusion that future of media may be in employment of additional human senses in its use.
application utilized. Media addiction increases with those who use media for fun as opposed to individuals who use media for information; level of media addiction is higher with users of new media as opposed to users of old media; more interactive and less practical online applications such as social networks and chat are more addictive. When looking into nature of new and old media it is possible to conclude that media addiction may be related to number of senses grabbed by media and media features, such as live broadcasting and interactivity. This brings us to conclusion that future of media may be in employment of additional human senses in its use.
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Increase in media use places question of media addiction as important issue for general quality of life. In those terms there is an assumption that personal characteristics in combination with stressful situations cause repression of... more
Increase in media use places question of media addiction as important issue for general quality of life. In those terms there is an assumption that personal characteristics in combination with stressful situations cause repression of inner impulses, thus provoking some psychological condition such as depression, anxiety or loneliness. This research inquiry aims to establish connection between repression of inner impulses and media addiction. Results show repression of inner impulses has been increasing with levels of media addiction. Media addiction has been increasing with those research participants with feelings of happiness tied to shopping.
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Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Because of appearance and widespread use of new media, there is a need to explore potential hazards of such activities, one of them... more
Appearance of social networks opened new realms of life simulation, potentially boosting media addictions. Because of appearance and widespread use of new media, there is a need to explore potential hazards of such activities, one of them being media addiction. In that way it may be significant to examine relationship of media addiction and stressful situations. This general issue relates to quality of life. Research results show stressful situations coming from family, workplace, education and moral and ethical norms are strongly linked to media addiction. Also, family as liberating agent has been found to correlate with decrease in levels of media addiction.
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Appearance of the Internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use... more
Appearance of the Internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate the Internet may be highly addictive. Data point to increases in overall media use over the last 60 years. On the other hand, decreases in political participation are registered together with decline in socializing and active membership in professional organizations for the same period. Research is conducted through nationally representative survey in Serbia during 2013. All hypotheses of this study have been confirmed including main one, saying that increases in media addiction cause decreases in political participation. Those who have less confidence in future are bigger media addicts, those who fear about present and future are bigger media addicts, those who are not interested in politics are bigger media addicts, those who have less political knowledge are bigger media addicts and finally that low participants in elections are bigger media addicts. This study is limited to Serbia, while it would be useful to measure media addiction in all countries. New methodology introduced by this study should be improved. Results of further studies should be presented with 3D graphs.
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Social networks, such as Facebook, Twitter and LinkedIn have been becoming very popular during the last few years. Facebook is currently the world’s most populous “country” with more than 1 .3 billion “ inhabitants”. According to the... more
Social networks, such as Facebook, Twitter and LinkedIn have been becoming very popular during the last few years. Facebook is currently the world’s most populous “country” with more than 1 .3 billion “ inhabitants”. According to the statistical data, the users share their impressions daily in the form of statuses about upcoming events and present state of affairs, their problems, plans, novel experiences about the products, political stances, and alike. Having the possibility to extract the information of interest from a huge amount of hand created data about the users’ personal affinities and their usage within logistics system, it is facilitated to meet the customers’ needs. In this paper we present a procedure for finding and analyzing valuable information related to the specific products, and its effect on logistics system decision-making. Filtering is being done by already developed software for neurolinguistics social network analysis – “Symbols”. This software offers graphical representation of statistical data for selected brands based on the social network statuses, its implications, as well as target group demographic and territorial structure. The results obtained point out possible increasing/decreasing demands among separate user groups, therefore giving a factual basis for logistics changes.
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Public opinion is important for political decisions. Politicians change public attitudes. They often turn public disagreement to predominant support for some policies (Mutz, etal. 1996). Long term change of political attitudes is caused... more
Public opinion is important for political decisions. Politicians change public attitudes. They often turn public disagreement to predominant support for some policies (Mutz, etal. 1996). Long term change of political attitudes is caused by slow development of personality types (Riesman 1950). Research efforts in the field of political persuasion were based on personality stability, rather than media influence. On the other hand, changes in public opinion and social conditions occur frequently. According to Lewin (1936) attitudes are function of people and circumstances. If individual attitudes change according to the circumstances it makes no sense to perceive their dependence on slow personality change. In recent times researchers have been measuring attitudes as specters of possible acceptance and rejection of ideas, not as points of estimates. Starting point of political attitude change research is variability of public opinion. Research examine how politicians use media for framing and priming. They use chosen arguments to change public perception. Thus, changing the balance of arguments is essential for attitude change. Power of media is not telling the citizens what to think, but rather what to think about. Dealing with public matters politicians often behave strategically, rarely sincere. They speak about general issues, not concrete political decisions. Citizens form their attitudes based on cues. They are aware of main media messages, while ignoring most of news and reports. Citizens interpret interpretations. Politicians think ahead about interpretations, shaping their messages to achieve desired effects.
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This exploratory study seeks to expand previous research by addressing the main research hypothesis that increase in media addiction causes decrease in political participation. Further research hypotheses are that the bigger media addicts... more
This exploratory study seeks to expand previous research by addressing the main research hypothesis that increase in media addiction causes decrease in political participation. Further research hypotheses are that the bigger media addicts are people who have less confidence in future, who fear about present and future, who are not interested in politics, who have lower political knowledge, and who have lower participation in elections. In this research, these hypotheses are addressed by adequate research questions. Main research question of this study concerns relation of media addiction and political participation. Establishing this relation is goal of this study because of higher infiltration of media into people lives and appearance of new media, use of the Internet on the go, and new technology. This study examines possible dangers of new technology – media addiction and decline of political participation. If people use extensively media, they might not have time for voting or participating in activities of common interest. The next questions examine significant relations of media addiction and elements of political participation with main aim to determine if increases in media addiction cause decreases in political participation. Political participation may be basic pillar of democracy and lack of interest toward “common interest” participation activities may be dangerous for societies.
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With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing the overall (new and old) media... more
With explosion of technological innovation, people tend to develop an addiction to new media such as mobile devices, computers, and gaming consoles. This study expands the previous research by addressing the overall (new and old) media addiction in Serbia by using eight universal indicators. The study found that 88% of participants are the potential media addicts while only 7.6% of them show the signs of the extreme media addiction. As it is very significant to know and understand the media addiction in our society, the media addiction research should be standardized and continuous.
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With explosion of technological innovation, people tend to increase time they spend in the “indirect world” by using new media such as mobile devices, computers, and gaming consoles. The addiction is defined as a dependence on a behavior... more
With explosion of technological innovation, people tend to increase time they spend in the “indirect world” by using new media such as mobile devices, computers, and gaming consoles. The addiction is defined as a dependence on a behavior or substance that a person is powerless to stop. This study expands the previous research by addressing the overall media addiction in Serbia. The study offers a solitary survey for research of addiction to both old and new media.
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This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts... more
This study examines impact of addictive media use to reception capabilities towards less preferred media. Addiction to all media was measured in order to compare will to receive less preferred media. Results show that those media addicts that are happy with internet are least happy with other media when compared to those who are primarily happy with television, radio or print and their relation towards less preferred media. Results show special attachment of internet addicts to media they are addicted to. They are compared with addictive features and expression potential of internet, television, radio and print. Decrease in expression and reception potential towards non-proffered media may be caused because of substitution of more expressive activities, such as direct communication with less expressive activities such as indirect (mediated) communication. Findings should be used as a clue for further inquiry that would examine how internet use affects emotional expressivity, creativity and wellbeing.
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This paper examines how communication professionals and communication students use social network Facebook. The aim of the research is to categorize survey participants in the following categories: novice, advanced and professional users.... more
This paper examines how communication professionals and communication students use social network Facebook. The aim of the research is to categorize survey participants in the following categories: novice, advanced and professional users. Methods of the research were questionnaire and content analysis of the query results. Invitations for survey participants were sent to the members of few Facebook groups that gather communication science students and practitioners. Research shows that novice users who use this social network for less than a year exploit it as a channel for personal or one way communication, while advanced users perceive Facebook as a place for two way and platform based communication. Professional users see this platform as a way of two way communication of a product / service / idea / person with consumers. They perceive Facebook communication as a good way to nourish or change image or to gather web advocates. The study categorizes active advanced users and derives noble users who utilize Facebook to share knowledge and learn about life of their virtual friends.
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Appearance of internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it... more
Appearance of internet and its spread to 38.8% of world population from 1995 to 2013 indicate that new media bring significant changes to societies around the world. Features of new media such as interactivity and possibility to use it from anywhere anytime indicate internet may be highly addictive.
Data point to increases in overall media use over the last 60 years. On the other hand, decreases in political participation are registered together with decline in socializing and active membership in professional organizations for the same period. Research questions are divided into large ones relating to examination of what kind of people are more susceptible to becoming media addicts, finding out if people are more addicted to old than to new media and inquiring into consequences of media addiction including its effects to political participation.
Classical thinkers have been examined as basis for hypotheses with special attention directed towards anomie, alienation and mass society. Nowadays literature has been examined as well, focusing on modern social structure, advance of technology, globalization, disappointment with democracy, new media landscape and narcissism. Main presumption coming from examination of different theoretical perspectives is that social changes such as appearance of mass production and expansion of mass media decreased possibilities for expression and increased manipulation of profit interest. This may be causing appearance of frustrations leading towards different kinds of addictions as substitutions for unrealized goals, thus causing decrease in political participation. This decrease makes it possible for “wrong people” to become social agents as they perform representative functions in poor manner, which potentially causes more frustration.
Research was conducted through nationally representative survey in Serbia during 2011. This study establishes new methodology to measure addiction to all media through a single survey; it divides media addicts according to level of their addiction and uses length of media use as objective indicator, for the first time, while it also includes subjective indicators. All hypotheses of this study have been confirmed including main one, saying that increases in media addiction cause decreases in political participation.
First set of research results says that some kind of people are more susceptible to media addiction than others, including those who consider social success more important than the intimate wish, those who repress their basic needs and wishes, those who use media for fun, those whose main life preoccupations is work, those who are younger, those who are less educated, those who love or hate media and those who feel repression from family, ethical norms, education and workplace. On the other hand, results indicate that people who feel liberation from family are less susceptible to media addiction.
Second set of research results indicate that new media are more addictive than old ones, some media features such as live broadcast, interactivity and non-linearity possibly make new media more addictive than old ones, amusing internet applications are more addictive than practical ones and those who socialize online are bigger addicts than those who socialize in person.
Third set of research results indicate consequence of media addiction might be decreased reception & expression capability towards non-preferred media, based on correlations between addicts happy or unhappy with some media and their willingness to receive other media and based on expression potential of different media.
Special attention has been given to results about relation of media addiction and political participation to conclude that those who have less confidence in future are bigger media addicts, those who fear about present and future are bigger media addicts, those who are not interested in politics are bigger media addicts, those who have less political knowledge are bigger media addicts and finally that low participants in elections are bigger media addicts.
This study is limited to Serbia, while it would be useful to measure media addiction in all countries. New methodology introduced by this study should be improved. Results of further studies should be presented with 3D graphs. Results concerning family as liberating agent of low media addicts may be used to revive and strengthen this “basis unit of society” as a measure against media addiction. Continuation of examination into how media affect expression and reception.
Data point to increases in overall media use over the last 60 years. On the other hand, decreases in political participation are registered together with decline in socializing and active membership in professional organizations for the same period. Research questions are divided into large ones relating to examination of what kind of people are more susceptible to becoming media addicts, finding out if people are more addicted to old than to new media and inquiring into consequences of media addiction including its effects to political participation.
Classical thinkers have been examined as basis for hypotheses with special attention directed towards anomie, alienation and mass society. Nowadays literature has been examined as well, focusing on modern social structure, advance of technology, globalization, disappointment with democracy, new media landscape and narcissism. Main presumption coming from examination of different theoretical perspectives is that social changes such as appearance of mass production and expansion of mass media decreased possibilities for expression and increased manipulation of profit interest. This may be causing appearance of frustrations leading towards different kinds of addictions as substitutions for unrealized goals, thus causing decrease in political participation. This decrease makes it possible for “wrong people” to become social agents as they perform representative functions in poor manner, which potentially causes more frustration.
Research was conducted through nationally representative survey in Serbia during 2011. This study establishes new methodology to measure addiction to all media through a single survey; it divides media addicts according to level of their addiction and uses length of media use as objective indicator, for the first time, while it also includes subjective indicators. All hypotheses of this study have been confirmed including main one, saying that increases in media addiction cause decreases in political participation.
First set of research results says that some kind of people are more susceptible to media addiction than others, including those who consider social success more important than the intimate wish, those who repress their basic needs and wishes, those who use media for fun, those whose main life preoccupations is work, those who are younger, those who are less educated, those who love or hate media and those who feel repression from family, ethical norms, education and workplace. On the other hand, results indicate that people who feel liberation from family are less susceptible to media addiction.
Second set of research results indicate that new media are more addictive than old ones, some media features such as live broadcast, interactivity and non-linearity possibly make new media more addictive than old ones, amusing internet applications are more addictive than practical ones and those who socialize online are bigger addicts than those who socialize in person.
Third set of research results indicate consequence of media addiction might be decreased reception & expression capability towards non-preferred media, based on correlations between addicts happy or unhappy with some media and their willingness to receive other media and based on expression potential of different media.
Special attention has been given to results about relation of media addiction and political participation to conclude that those who have less confidence in future are bigger media addicts, those who fear about present and future are bigger media addicts, those who are not interested in politics are bigger media addicts, those who have less political knowledge are bigger media addicts and finally that low participants in elections are bigger media addicts.
This study is limited to Serbia, while it would be useful to measure media addiction in all countries. New methodology introduced by this study should be improved. Results of further studies should be presented with 3D graphs. Results concerning family as liberating agent of low media addicts may be used to revive and strengthen this “basis unit of society” as a measure against media addiction. Continuation of examination into how media affect expression and reception.