Roxana E Marinescu
Dr. Roxana-Elisabeta Marinescu is a Professor with the Bucharest University of Economic Studies, Romania, where she teaches Intercultural Communication, Cultural Studies and Communication, Gender and Business. She is a PhD supervisor in British and American Literature and Cultural Studies at “Ovidius” University, Constanța, Romania.
Dr. Marinescu has been involved in a number of national and international research projects in the areas of equal opportunities and gender awareness, democratic citizenship, life-long learning or education for the world of work and she has published several articles and books on the same issues.
She co-edited Handbook of Research on Translating Myth and Reality in Women Imagery across Disciplines (2020), Comunicare 4.0. Tratat de comunicare în afaceri internaționale (2019) and Learning Is Fun. Teaching Methodology for Plurilingual Education and a Balanced Life (2017). She has published chapters in 13 collective volumes, and over sixty articles in international academic journals. Among the books she authored or co-authored are Crossing Cultures (1999), Rights in Deed (2002), Together/ Împreună (2007). Violated Bodies: A Cross-Cultural Reading by Writers of South-Asian Origin (2009), Northern Ireland. Border Country (2013), Salman Rushdie and Multiple Identities (2013) and Intercultural Communication in Contemporary Society (2013).
Dr. Marinescu is the President of the Association of the Romanian Society for English and American Studies in ASE, member of the European Society for the Study of English. For the past 15 years dr. Marinescu has been the editor-in-chief of the academic journal Synergy (www.synergy.ase.ro).
Dr. Marinescu has been involved in a number of national and international research projects in the areas of equal opportunities and gender awareness, democratic citizenship, life-long learning or education for the world of work and she has published several articles and books on the same issues.
She co-edited Handbook of Research on Translating Myth and Reality in Women Imagery across Disciplines (2020), Comunicare 4.0. Tratat de comunicare în afaceri internaționale (2019) and Learning Is Fun. Teaching Methodology for Plurilingual Education and a Balanced Life (2017). She has published chapters in 13 collective volumes, and over sixty articles in international academic journals. Among the books she authored or co-authored are Crossing Cultures (1999), Rights in Deed (2002), Together/ Împreună (2007). Violated Bodies: A Cross-Cultural Reading by Writers of South-Asian Origin (2009), Northern Ireland. Border Country (2013), Salman Rushdie and Multiple Identities (2013) and Intercultural Communication in Contemporary Society (2013).
Dr. Marinescu is the President of the Association of the Romanian Society for English and American Studies in ASE, member of the European Society for the Study of English. For the past 15 years dr. Marinescu has been the editor-in-chief of the academic journal Synergy (www.synergy.ase.ro).
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Moreover, the world of work has become more unified towards a Western style organizational culture, with a stringent need to prove allegiance to the company by long and irregular work hours and by a relentless commitment to job-related duties. Out-of-work time for both genders has become more-work-time, as round the clock alertness for job-oriented tasks has become the norm nowadays.
The present paper explores the importance of identity building for a coherent communication process meant to ensure the adaptability of a Romanian university to the needs of both its Romanian public, and also to those of an international audience. The case study under discussion is The Bucharest Academy of Economic Studies (BAES), its identity, vision and mission and strategies development. The analysis of the identity building process in the BAES starts from the definition of the university as a “research and teaching university which organises higher and scientific preparation in the area of economic and administrative studies”, as approved by the Senate in 2007 ( www.ase.ro). As an important dimension of the identity building process refers to its reception by the public involved, a questionnaire was given to a number of staff and students. The findings of this questionnaire, as well as several opinions verbalised during formal and informal meetings and personal conversations are included in this study.
Keywords: university marketing, organizational identity, organizational communication, globalization, educational markets
Moreover, the world of work has become more unified towards a Western style organizational culture, with a stringent need to prove allegiance to the company by long and irregular work hours and by a relentless commitment to job-related duties. Out-of-work time for both genders has become more-work-time, as round the clock alertness for job-oriented tasks has become the norm nowadays.
The present paper explores the importance of identity building for a coherent communication process meant to ensure the adaptability of a Romanian university to the needs of both its Romanian public, and also to those of an international audience. The case study under discussion is The Bucharest Academy of Economic Studies (BAES), its identity, vision and mission and strategies development. The analysis of the identity building process in the BAES starts from the definition of the university as a “research and teaching university which organises higher and scientific preparation in the area of economic and administrative studies”, as approved by the Senate in 2007 ( www.ase.ro). As an important dimension of the identity building process refers to its reception by the public involved, a questionnaire was given to a number of staff and students. The findings of this questionnaire, as well as several opinions verbalised during formal and informal meetings and personal conversations are included in this study.
Keywords: university marketing, organizational identity, organizational communication, globalization, educational markets
Comunicarea interculturală
şi competenţa plurilingvă
Comunicarea interpersonală
Specificul comunicării scrise
în afaceri– o foarte scurtă abordare interculturală