Terry Barnes

When an individual is presented with two difficult moral choices, it can be defined as an ethical dilemma. Ethics is doing the right thing, choosing right from wrong, but it’s not always that simple. Every person is raised with different values that help form their ethical/moral code. What is seen as right to some may be seen as wrong to others. We are currently in a society that passes by a person in need feeling relieved that they are not in that situation. A scenario will be discussed, where a researcher is interviewing a prison inmate and learns of an impending escape. The background of the researcher will determine how he reacts, ethically, in this situation. No matter the cultural background and upbringing, doing the right thing can become second nature. Each individual can assess the situation, take into account the needs of those affected by the situation, and add in their moral values to make a sound decision.

The Consumer Privacy Bill of Rights was established to protect the personal data of internet users. The internet has become an integral part of everyday life with the invention of computers, laptops, cell phones, and tablets. So much of our lives are easily accessible through the internet, and the Obama Administration attempted to create regulation for the internet service providers (ISP) that give us access to the internet. Many consumers do not have a choice when selecting their ISPs so they have been deemed as utilities and in return should be regulated as such. The current Congress thinks that online services such as Google and Facebook should be held to the same standards as ISPs. In an attempt to level the playing field, Congress has decided to rescind the Consumer Privacy Bill of Rights in totality instead of finding a way to hold online services to the same level of scrutiny. Both the Obama Administration and Congress want to protect the data of the people but they have completely different views on how it should be accomplished.

Stakeholder capitalism, the practice of incorporating all relevant stakeholder input when determining major business decisions, had its start in 19th century Germany. The United States utilized these practices in the mid-1940s and for thirty years the economy flourished. The “everyday” worker earned a living wage and in return spent money to help solidify the economy. During the 1970s business practices changed from stakeholder to shareholder capitalism and the executives and shareholders became filthy rich while lower level workers struggled to stay above the poverty line. Shareholder capitalism catapulted from the success of stakeholder capitalism and the economy grew drastically. Unfortunately, the few upsides to shareholder capitalism are not enough to outweigh the damage it has caused to the middle class. The “average” worker has been left without a voice and in return they have been ignored.

In the coming years, China will become the leading economy in the world based on gross domestic product (GDP). The People’s Republic of China has only been established for 68 years, but they will take the number one spot from the U.S., which has held it for over a century. With a new economic leader in place, the world will look to see how China will affect the world trading system, the world monetary system, business strategies of top nations, and global commodity prices. China has been increasing their surplus since the early 80s through purchasing debt of other nations, cheap labor, and cheap products. They recently got the International Monetary Fund (IMF) to recognize their main currency, the renminbi, as one of the top currencies in the world. China has made many tactical globalization efforts to make them world leaders, but they are now focusing on creating a better infrastructure and hopefully making plans to take care of the domestic workers that helped propel them to global dominance.

This paper covers marketing options for Netflix, a DVD by mail and streaming movie, television and documentary company. Netflix currently leads the United States of America in streaming services by offering content that user’s rate very high. Netflix is big on customer satisfaction so the first marketing option is to offer push notifications to the user when highly rated updated material is available in their library. Another option to engross the consumer is by giving them a voice into what films or series are licensed in the future. Reed Hastings, CEO and founder of Netflix, has been pushing globalization since 2010 and Netflix has successfully entered many foreign markets. The push for global activity should continue by adding more countries but also offering movies, TV shows, documentaries and original content geared toward the culture of that country. These marketing strategies are fully covered through situational analysis, marketing strategy, and financials.

This paper answers the questions proposed in the week 1 assignment list of Business 620, Strategic Management. It covers the vision/mission behind the Good Hotel concept, the recommendations to the new ownership, characterizing the target customers, marketing strategy and positioning the hotel relative to its rivals. The Good Hotel is managed by Pam Janusz and it has been purchased and placed under a new management group, Joie de Vivre (JdV). Envisioned to be a conscious hotel, the Good Hotel is environmentally aware and strives to enlighten their customers on doing good for the planet while being humorous at the same time. Pam Janusz intends to make recommendations to keep the Good Hotel true to itself even though a new management team will be taking over in six weeks.

This paper answers the questions proposed in the week 6 assignment list of Business 620, Strategic Management. It covers the successful business model of Louis Vuitton in the Japanese luxury market, the opportunities and challenges in Japan, the specifics of the Japanese fashion luxury market, how Louis Vuitton initially entered the Japanese market, entry strategies they adopted later to strengthen their presence, new challenges that may arise due to the global financial crisis and how to overcome those challenges. Japan sits as the luxury mass market of the world and Louis Vuitton has been at the forefront of this region for almost forty years. The Japanese market has allowed Louis Vuitton to experiment and grow using different marketing tactics but also introducing the Japanese culture to the world artistically. The Japanese social need to look beautiful and trendy has kept this market number one in the eyes of Louis Vuitton and they have adapted to the changes of their largest consumer over the many years.

This paper answers the questions proposed in the week 5 assignment list of Business 620, Strategic Management. It covers the importance of Steve Wynn to the company, potential problems that could arise if he left the company, strengths and weaknesses of Wynn’s Macau strategy and the three main issues that must be focused on in order to preserve their two largest revenue sources. Steve Wynn has had his hand in the creation of some of the most memorable destinations in Las Vegas and Atlantic City. Once he branched out on his own he set out to create the best casino/luxury resort for the high end player. Building his brand in Vegas, Wynn has taken a gamble with Macau but it is currently paying dividends. The weaknesses of this venture do not outweigh the strengths but the Macau government holds all of the chips in the future. Will they cash out or let it ride?

This paper answers the questions proposed in the week 3 assignment list of Business 620, Strategic Management. It covers Teva Pharmaceutical’s competitive advantage in the generic pharmaceuticals industry, evaluates their resources, analyzes opportunities in innovative pharmaceuticals and biosimilars and how they should move forward in the near future. Teva is the leading producer of generic pharmaceuticals worldwide using mergers and acquisitions to consolidate the industry. This tactic allows for the lowest prices which has allowed them to stay atop the competition. In recent years, with stock prices falling, Teva has tried to branch out to biosimilars and innovative pharmaceuticals. Launching three major innovative drugs and purchasing companies to produce biosimilars has aided in business profits but the competition has taken note of the strategies used by Teva in the past and are now using them against them. Teva has a long road ahead if they plan to balance all three efforts and maintain market share in the generic pharmaceuticals field.