- I have my Ph.D. in O.R. I have been teaching in the university for 37 years in the field of Tourism Planning and Quan... moreI have my Ph.D. in O.R. I have been teaching in the university for 37 years in the field of Tourism Planning and Quantitative Methods. I have published 14 textbooks and have done several kinds of researches on national and regional tourism development.edit
Research Interests:
Research Interests:
This research has two main objectives, the first goal is to provide an entrepreneurial marketing model for the hotel industry in the Islamic Republic of Iran and the second goal is to measure entrepreneurial marketing and its effects on... more
This research has two main objectives, the first goal is to provide an entrepreneurial marketing model for the hotel industry in the Islamic Republic of Iran and the second goal is to measure entrepreneurial marketing and its effects on hotel performance. To do this research an exploratory mixed method (qualitative-quantitative) have been used. In the qualitative section, the researcher used qualitative content analysis to develop an entrepreneurial marketing scale and a model. To gather data; in-depth interviews have been used with 20 directors of 3, 4 and 5-star hotels in Tehran. In the quantitative sector, in order to collect data, three questionnaires of entrepreneurial marketing, financial and non-financial performance was used. Accordingly, 48 questionnaires of entrepreneurial marketing and financial performance and 384 questionnaires of non-financial have been gathered. For the validity of the questionnaires, Corrected Item-Total Correlation, content validity ratio, face vali...
Research Interests:
1 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 2 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 3 Assistant... more
1 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 2 Associate Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 3 Assistant Professor, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran. 4 Ph.D Student, School of Management and accounting, Allameh Tabataba'i university, Tehran, Iran.
Research Interests:
Sustainable tourism needs to prevent the destruction and degradation of social, cultural and ecological systems in the host society. It is obvious that tourism development and social characteristics is changing. But this (whether positive... more
Sustainable tourism needs to prevent the destruction and degradation of social, cultural and ecological systems in the host society. It is obvious that tourism development and social characteristics is changing. But this (whether positive or negative), and severity of these changes depend on the size and number of tourism activities. Any destinations accept specific level of tourism development that further development leads of the socio-cultural decline or reduce the quality of experience for tourists. On the other hand, tourists are faced with a conflict that already is not expect it And. This time the satisfaction of tourists decreased. The host society has a certain capacity for growth and development of tourism particularly hosting is in the monument with a rich history and ancient values. This requires attention to its own dimensions. In Iran, there are a few studies that examine factors affecting the perceived congestion are by foreign visitors. The aim of this study is to id...
Research Interests:
Research Interests:
اهداف: گردشگری جامعه محور در جست‌وجوی ایجاد منافع اقتصادی برای جامعۀ محلی، حفاظت از منابع طبیعی و فرهنگ محلی، بهبود کیفیت زندگی و توانمندسازی جامعۀ محلی به منظور رفع نیازهای نسل های حال و آینده است. با وجود مزایای بسیار این نوع از... more
اهداف: گردشگری جامعه محور در جست‌وجوی ایجاد منافع اقتصادی برای جامعۀ محلی، حفاظت از منابع طبیعی و فرهنگ محلی، بهبود کیفیت زندگی و توانمندسازی جامعۀ محلی به منظور رفع نیازهای نسل های حال و آینده است. با وجود مزایای بسیار این نوع از گردشگری، به‌خصوص در کشورهای در حال توسعه، اجرای آن در عمل با مشکلاتی هم‌راه است. هدف این پژوهش بررسی میزان موفقیت گردشگری جامعه محور در روستای آسیاب سر است. روش: روش تحقیق در این پژوهش از نظر هدف، کاربردی و از نظر نحوۀ گردآوری داده ها پیمایشی است. جامعۀ آماری این پژوهش را خانوارهای روستای آسیاب سر با حجم 499 تشکیل می دهند که از میان آنها با استفاده از جدول مورگان 210 نمونه انتخاب شدند. پرسش نامه به روش نمونه‌گیری قضاوتی میان آنها توزیع شد. به منظور پاسخ‌گویی به پرسش اصلی پژوهش، از آزمون T تک نمونه ای با استفاده از نرم افزار SPSS استفاده شد. یافته ها/ نتایج: طبق نتایج حاصل از این آزمون، گردشگری جامعه محور در منطقۀ مورد مطالعه موفق نبوده است؛ به طوری که از میان ده عامل موفقیت بررسی‌شده، تنها سه عامل مالکیت جامعۀ محلی، حمایت داخلی و خارجی و محافظت از منابع...
The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach. Identification of the strengths and weaknesses of the hotel services from the financial, costumer, internal procedures, and growth and... more
The aim of this research is to evaluate the performance of hotel services with Fuzzy BSC approach. Identification of the strengths and weaknesses of the hotel services from the financial, costumer, internal procedures, and growth and learning aspects are among the key aims of this research. The other aim of this study is to use the research findings in order to compile and formulate strategies for the survival of hotels in the future. As data gathering tool, this research has made use of questionnaires which were filled by university professors and the hotel managers and senior employees working in Yazd Province's 3 and above stared hotels. Mixed BSC / FANP / FTOPSIS approach was used in order to evaluate the service provided in the hotels. Additionally, the critical indices of hotel performance were identified via the ratio of importance-performance and Pareto rule. Results manifest that the service provided in the selected hotels are desirable in the costumer and internal proc...
Domestic tourism, with so many negative and positive social, cultural, economic and environmental impacts, is important part of internal travels. Studying tourists' attitudes, motivations and behaviors in destinations is very... more
Domestic tourism, with so many negative and positive social, cultural, economic and environmental impacts, is important part of internal travels. Studying tourists' attitudes, motivations and behaviors in destinations is very significant in identifying these impacts and contributes greatly to enhancing the strengths and removing the weaknesses. It also enables the managers to come up with applicable solutions and helps them in decision making. The findings of this article are extracted from 100 questionnaires filled in 3 different locations on Haraz Road on March 2007. This paper tries to outline a profile of the tourists in Mazandaran Province in light of the gathered data.
The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify the determinants factors of this activity. lnthis study, tourists' purchase is based on the three- dimensional, conceptual model of... more
The purpose aims tostudy the craft purchase behavior of European tourists in Isfahan and identify the determinants factors of this activity. lnthis study, tourists' purchase is based on the three- dimensional, conceptual model of Oh(2007). This model shows the relationship among demographic attributes, travel features, destination's environmental/ contextual characteristics and rourists' expenditure on handicrafts. The relation between the first three factors and tourists' expenditure on handicrafts in Isfahan has been analyzed via inferential statistics and the items of each of those variables have been ranked according to their relation with the expenditure. Tourists· craft purchase preferences have been prioritized using descriptive statistics and their expenditure has been ev aluated.
Research Interests:
Purpose – The purpose of this paper is to propose a new unbiased, reliable, exact, and systematic method of job satisfaction score estimation. The method considers affective and cognitive aspects simultaneously.Design/methodology/approach... more
Purpose – The purpose of this paper is to propose a new unbiased, reliable, exact, and systematic method of job satisfaction score estimation. The method considers affective and cognitive aspects simultaneously.Design/methodology/approach – A questionnaire survey following the optimum allocation stratified sampling method was conducted in four up‐scale hotels of Tehran. Hotels' employees completed the questionnaires. Principal component analysis was used to identify facets, and the Friedman test was applied to examine their homogeneity. The Wilcoxon sign rank test and Pearson product‐moment correlation coefficients were employed to determine the most effective method among those investigated.Findings – The weighted abridged job descriptive index (WAJDI) proposed in the study as a modified version of the job descriptive index seems to overcome the main limitations of the abridged job descriptive index (AJDI) and the perceived job satisfaction (PJS) methods when measuring job sati...