Good form

I got a text this morning at 9:40am. It was from the National Health Service, NHS. It said:

You are now eligible for your free NHS coronavirus vaccination. Please book online at https://www.nhs.uk/covid-vaccination or by calling 119. You will need to provide your name, date of birth and postcode. Your phone number has been obtained from your GP records.

Well, it looks like I timed turning fifty just right!

I typed that URL in on my laptop. It redirected to a somewhat longer URL. There’s a very clear call-to-action to “Book or manage your coronavirus vaccination.” On that page there’s very clear copy about who qualifies for vaccination. I clicked on the “Book my appointments” button.

From there, it’s a sequence of short forms, clearly labelled. Semantic accessible HTML, some CSS, and nothing more. If your browser doesn’t support JavaScript (or you’ve disabled it for privacy reasons), that won’t make any difference to your experience. This is the design system in action and it’s an absolute pleasure to experience.

I consider myself relatively tech-savvy so I’m probably not the best judge of the complexity of the booking system, but it certainly seemed to be as simple as possible (but no simpler). It feels like the principle of least power in action.

SMS to HTML (with a URL as the connective tissue between the two). And if those technologies aren’t available, there’s still a telephone number, and finally, a letter by post.

This experience reminded me of where the web really excels. It felt a bit like the web-driven outdoor dining I enjoyed last summer:

Telling people “You have to go to this website” …that seems reasonable. But telling people “You have to download this app” …that’s too much friction.

A native app would’ve been complete overkill. That may sound obvious, but it’s surprising how often the overkill option is the default.

Give me a URL—either by SMS or QR code or written down—and make sure that when I arrive at that URL, the barrier to entry is as low as possible.

Maybe I’ll never need to visit that URL again. In the case of the NHS, I hope I won’t need to visit again. I just need to get in, accomplish my task, and get out again. This is where the World Wide Web shines.

In five days time, I will get my first vaccine jab. I’m very thankful. Thank you to the NHS. Thank you to everyone who helped build the booking process. It’s beautiful.

Have you published a response to this? :

Responses

Brad Frost

“I just need to get in, accomplish my task, and get out again. This is where the World Wide Web shines.” @adactio adactio.com/journal/17943 Just a beautiful reminder of how powerful the web — and we’re talking web 1.0 stuff here — is. Global pandemic meets global technology.

# Posted by Brad Frost on Thursday, March 18th, 2021 at 2:37pm

Sara Soueidan

“Give me a URL—either by SMS or QR code or written down—and make sure that when I arrive at that URL, the barrier to entry is as low as possible.” – @adactio on the beauty & importance of simple, functional Web sites and forms. adactio.com/journal/17943

Related posts

Negative

Have negative result, will travel.

March

Out of the ordinary.

Web on the beach

Dining out safely, thanks to the World Wide Web.

The Machines Stop

Reversing entropy.

Lightweight

Minimum viable television and minimum viable websites.

Related links

One Year Since The #IndieWeb Homebrew Website Club Met In Person And Other Last Times - Tantek

Expect more poignant one-year anniversary memories this March.

We reached our disembarkation stop and stepped off. I put my mask away. We hugged and said our goodbyes. Didn’t think it would be the last time I’d ride MUNI light rail. Or hug a friend without a second thought.

Tagged with

2021 is when lockdown will stop mattering (Interconnected)

First you cope and then you adapt. The kicker: once you adapt, you may not want to go back.

Tagged with

Prioritizing users in a crisis: Building the California COVID-19 response site

This is a great case study of the excellent California COVID-19 response site. Accessibility and performance are the watchwords here.

Want to know their secret weapon?

A $20 device running Android 9, with no contract commitment has been one of the most useful and effective tools in our effort to be accessible.

Leaner, faster sites benefit everybody, but making sure your applications run smoothly on low-end hardware makes a massive difference for those users.

Tagged with

Looking at coronavirus.data.gov.uk - Matthew Somerville

I worry that more and more nowadays, people jump to JavaScript frameworks because that is what they know or have been taught, even though they are entirely inappropriate for a wide array of things and can often produce poor results.

Last week I wrote about the great work that Matthew did and now he’s written up his process:

The important thing is to have a resilient base layer of HTML and CSS, and then to enhance that with JavaScript.

Tagged with

Didn’t I Write This Story Already? When Your Fictional Pandemic Becomes Reality | Tor.com

Naomi Kritzer published a short story five years ago called So Much Cooking about a food blogger in lockdown during a pandemic. Prescient.

I left a lot of the details about the disease vague in the story, because what I wanted to talk about was not the science but the individuals struggling to get by as this crisis raged around them. There’s a common assumption that if the shit ever truly hit the fan, people would turn on one another like sharks turning on a wounded shark. In fact, the opposite usually happens: humans in disasters form tight community bonds, help their neighbors, offer what they can to the community.

Tagged with

Previously on this day

5 years ago I wrote Home

I am, unsurprisingly, working from home.

11 years ago I wrote 9,125 days later

219,000 hours of wonder.

14 years ago I wrote South by south met

SxSW is Soylent Green.

18 years ago I wrote Storytelling at South by Southwest

Never mind the technology, it’s all about people.

19 years ago I wrote A proper podcast for South by Southwest 2006

Jason Landry has rolled his own RSS feed for us.

19 years ago I wrote Back from Austin

The whirlwind that is South by SouthWest is over.

21 years ago I wrote Tour Guide

My friend Diarmaid has been over visiting from Ireland for the past few days.

22 years ago I wrote Clutter

Clutter is an aptly named little OS X application that at first glance appears to be a candidate for PerversionTracker but which, on further investigation, is actually really handy.

22 years ago I wrote Happy St. Patrick's Day

Today is my national holiday.

23 years ago I wrote Bodiam Castle pictures

I’ve just spent a nice sunny Sunday at beautiful Bodiam Castle and I’ve got the pictures to prove it.