Query your data
Know in an instant. Ask assistants to search and analyze data from a spreadsheet. Get answers about customer sentiment, order volume, or untapped leads.
Central is the next step toward evolving automation for the AI age.
Over a decade ago, Zapier launched with a simple idea that computers should do more work for you.
Today, over 2.2 million businesses use Zapier to automate 2 billion tasks every month.
Central puts you in the driver's seat to automate even more work with the help of your friendly AI assistants.
Give your assistant access to your company's source of truth to get instant answers.
Dispatch assistants with a few words. Finish work without leaving the conversation.
Teach your assistant once, then watch it work—even when you're not around.
Ask assistants about the data in your apps. Data sources sync automatically.
Add behaviors so your assistant can work at any hour, whether you’re there or not.
Central runs on Zapier's ecosystem to help you automate the tools you already use.
The best of AI chat, automation, and data analysis—all in one place.
Connect your source of truth to Central, so assistants have the knowledge they need to get the job done. Assistants automatically sync with your latest data.
Assistants can write, send, update, analyze, check, and more.
Know in an instant. Ask assistants to search and analyze data from a spreadsheet. Get answers about customer sentiment, order volume, or untapped leads.
Nudge things toward a resolution, automatically. Remind teams about deadlines, customers about invoices, or leads about offers. You can even teach your assistant to stick to a script.
Teach assistants to get background on new leads and keep you up-to-date. Enrich your leads, search the data, and act on it in a single workspace.
Let your assistant recommend the first reply using your style. Queue up messages for customer support, team communications, or consulting requests.
Here are some answers to common questions we get about how AI works
Follow a few of our tips for writing an effective AI prompt: include helpful information upfront, give examples, define the expected formats length of response, and give assistants a role.
Every time your assistant runs a behavior or instant action, we count that as an activity. Each run counts as one activity, no matter how many steps you use in the run. You can run up to 400 activities per month on a free plan, or up to 1,500 on a Premium plan. If you need more activities, let's talk.
That’s because of non-determinism. That’s the fancy term describing why AI assistants will reply with different, but likely similar, answers to the same question. It’s a feature that’s core to Large Language Models (LLMs), and what makes LLMs different from computers, which will do the same thing every single time. It’s not a bug, it’s a feature!
If you have a Team account on Zapier, your team shares a pool of Central activities. For example, if you upgrade to a Premium plan for Central, you can run up to 1,500 activities across all the assistants your team creates.
Central assistants can only take actions in the apps you’ve connected and use the triggers and actions you’ve set up. When configuring a behavior trigger or action field in Central, you have the option to have the assistant always use the same value, pick from a specific set of values, have it guess the value, or not set any value. To provide additional control, you can add more details to your behavior instructions.
Not out of the box. Central doesn't currently support app and action restrictions that may be in place on an Enterprise account. If you’re on an Enterprise plan and would like to use Central, please reach out to us.
You can improve your assistant's reliability by following a few of our tips for writing an effective AI prompt:
Include helpful information upfront
Provide examples
Define the expected format and length of response
Give assistants a role
Anyone can try Central for free today by going to central.zapier.com and logging in with your Zapier account. You can also sign up for a free Zapier account if you don’t already have one.
Thank you for helping us improve Central! Use our contact form to provide feedback, report bugs, or submit support requests. You can also join Zapier’s Early Access Program to get access to a Slack workspace to share feedback and discuss Central with Zapier staff and other early adopters.
To get support with Central, please use our contact form. The team building Central will handle support requests, as well as members of Zapier’s global support team.
Please note that because this is an early beta, we can't guarantee a response. Zapier is not currently providing support for Central in the Zapier Community forums, though you are still welcome to post about Central there.
Central assistants work across 7,000+ apps, even when you're away.