Business: Business of UX

With every project, there are new learnings. Because educational technology, or ed-tech, is one of the fastest growing product domains, I thought sharing my learnings and insights from designing a marketing Web site for Leverage Edu would be of interest to many UX designers.

Leverage Edu is not your typical commercial Web site. Its target users are students who need help making their career choices and university-admissions decisions. The Leverage Edu Web site uses simplified technology that drives streamlined access to the mentors and the leading global universities that best match a student’s particular needs.

Thus, Leverage Edu is transforming access to higher education and democratizing mentorship to accelerate exponential career growth by going beyond traditional systems and helping students to realize their academic ambitions. Read More

Pitching is one of the most important skills for any UX designer to have. Your ability to pitch clients well naturally permeates your UX design outcomes. Knowing what makes a perfect pitch is something that undoubtedly comes with practice, but your pitches can be effective if you prepare them meticulously. Whether you’re working for a multinational design agency or are an independent UX designer, your design solutions are only as good as they appear to your clients. Therefore, a good design that you pitch poorly has very little impact.

Throughout all my years pitching designs to clients, there have been highlights and lowlights. Over the years, I’ve isolated what has worked well from what hasn’t. I’ve picked up the best ideas from how others pitch and formulated and refined my own approach to pitching. You can do the same. In this column, I’ll share my specific approach to pitching, including five strategies that have helped me impress my clients. Whether you’re a rookie UX designer or seasoned veteran, incorporating some or all of these pitching strategies can elevate your pitching skills to the next level. Read More

In this edition of Ask UXmatters, our experts discuss the following topics:

• best practices for designing for senior citizens
• organizing your work schedule

Every month in this column, our Ask UXmatters experts answer our readers’ questions about user experience matters. To get answers to your questions about UX strategy, design, or user research in an upcoming edition of Ask UXmatters, please send your questions to us at [email protected].

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