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Does skin care-infused makeup actually work? Experts weigh in

From featuring buzzy ingredients like niacinamide and hyaluronic acid, makeup products now have skin health in mind.
Vivian Le / TODAY

Skin care and makeup have always coexisted on beauty counters, but some experts argue about their performance and efficacy when combined — in the same bottle. With the expansion of multi-functional makeup products containing buzzy ingredients such as niacinamide and hyaluronic acid, it can be hard to know what to choose, apply and consume.

Think of makeup formulated with sun protection or tinted sunscreens — all of these encompass a hybrid category that has increased interest in beauty consumers.

Lately, there has been an expansion has been hard to ignore. In 2024, CEW (Cosmetic Executive Women) Awards winners included makeup products like Drunk Elephant Bright Drops, which contains niacinamide and Rare Beauty Lip Oil Stain formulated with jojoba seed oil. These are just examples of what the cosmetic industry has seen in the past decade. According to research from Cosmetics Design, the post-pandemic era brought an influx of multipurpose products, with formulas focused on achieving healthier skin and protecting the skin barrier.

"The trend of skin care in makeup has risen significantly as consumers demand multi-functional products that offer both cosmetic benefits and skin care advantages. As beauty and skin care have become more intertwined, brands have responded by developing makeup formulas that not only enhance the appearance of the skin but also address skin care concerns like hydration, anti-aging, and skin tone improvement," says lead esthetician at The Spa at Casa Cipriani, Samantha Susca.

But do they actually work? We asked experts for their thoughts and which products are worth our investment for a reinforced skin barrier while looking put-together and makeup-ready.

Our top picks

Best makeup with skin care

Does skin care in makeup work?

Yes, it can be effective. "Skin care-infused makeup can be effective, but its benefits depend on the formulation and concentration of active ingredients. While it won’t replace a dedicated skin care routine, it can provide added hydration, sun protection or antioxidant support throughout the day," says board-certified dermatologist and dermatopathologist, Dr. Amy Spizuoco.

While skin care in makeup is a great supplement, it doesn't replace a full routine. "This is because skin care needs to be layered strategically for optimal absorption and efficiency. So, while applying a foundation that contains skin care [ingredients] may provide skin care benefits, like hydration and antioxidant protection, the dosage is likely too small to achieve the intended results," adds board-certified dermatologist Deanne Mraz, MD, FAAD.

Brands have responded to the needs of consumers by formulating makeup products with hydrating and nourishing ingredients. But that doesn't mean you should break up with your beauty patterns.

"This is the same thought process as makeup with SPF — it’s great extra UV coverage, but it does not replace the need for a proper amount and application of SPF itself," says Mraz.

Additionally, there's another reason why it shouldn't be relied on as the main source of skin care benefits. "Makeup with skin care ingredients do not have to be FDA approved and therefore the amounts and type of ingredient will work, but won’t be as effective as a stand-alone product," shares clinical attending physician at Lenox Hill Hospital, Dr. Howard Sobel.

Best makeup with skin care, according to experts

bareMinerals Complexion Rescue Tinted Hydrating Gel Cream SPF 30

What we like
  • Lightweight
  • Feels like moisturizer
  • Smooth texture
Something to note
  • Not enough coverage

Size: 1.18 oz. | Colors: 20 | Key ingredients: Hyaluronic acid, olive-derived squalane and mineral-based sunscreen

Susca recommends this hydrating gel-formulated cream because it "gives light coverage while infusing the skin with moisture thanks to its ingredients like marine botanicals and hyaluronic acid, ideal for a radiant and dewy finish." It provides sheer coverage while offering a natural look.

Clinique Even Better Makeup Broad Spectrum

What we like
  • Many shades available
  • Blends well
Something to note
  • Doesn't last 24 hours

Size: 1.06 oz. | Colors: 50 | Key ingredients: Vitamin C and broad-spectrum SPF

This makeup foundation feels more like a serum, thanks to its natural-looking effect on the skin. "This is a great example of blending skin care and makeup. The line is dermatologist-developed to brighten dark spots with continued use. Those benefits are powered by the antioxidant Vitamin C and SPF 15 protection to prevent new dark spots from forming. It’s reparative and protective," says Mraz.

IT Cosmetics Your Skin But Better CC+ Cream

What we like
  • Great coverage
  • Silky feel
  • Lightweight
Something to note
  • Color accuracy is tricky

Size: 1.08 oz. | Colors: 30 | Key ingredients: Hyaluronic acid, niacinamide, vitamin E and mineral SPF 50+

"This product combines full coverage with skin care benefits, offering SPF 50, hyaluronic acid and antioxidants to hydrate and protect the skin while providing a flawless finish," says Susca. This is a favorite CC cream among Amazon shoppers for its high SPF content, which is ideal for mature skin to protect against environmental factors.

Nars Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

What we like
  • Lightweight coverage
  • Radiant finish
  • Contains SPF
Something to note
  • May be drying

Size: 1.9 oz. | Colors: 16 | Key ingredients: Vitamin C and SPF

Susca approves this product for its hydrating and creamy formula, which can be used daily. "It is infused with SPF 30 and powered by vitamin C. This tinted moisturizer brightens the skin, provides hydration, and offers a natural finish, making it a great option for everyday use."

Jane Iredale PurePressed Base Mineral Foundation

What we like
  • Powder goes on easily
  • Doesn't settle on fine lines
Something to note
  • Higher price point

Size: 30 grams | Colors: 26 | Key ingredients: Pine bark extract, pomegranate extract, titanium oxide and zinc oxide.

Mraz recommends this product because it's compact, weightless and easy to blend.

"It can be difficult to find a powder foundation that is also hydrating and this one does the trick! It is antioxidant-rich and contains soothing sea minerals as well as recognition from The Skin Cancer Foundation for its mineral SPF coverage," shares Mraz.

Best makeup with skin care, according to editors

Versed Stay Liquid Eyeshadow

What we like
  • Creamy feels
  • Dries quickly
  • Hydrating properties
Something to note
  • Need to apply multiple layers

Size: 0.15 oz. | Colors: 5 | Key ingredients: Caffeine

Senior editor Jess Bender says she loves the shimmer effect on this eyeshadow. "I love a liquid eye shadow for its buildability and ease of application, but I've come across plenty that have been disappointing for a number of reasons (messy applicator, streaky finish, lack of — or too much — pigmentation, the list can go on and on). I had none of those issues with this liquid eye shadow! In case, the creaminess, medium pigmentation and overall finish reminds me of pricier, higher-end options currently on the market."

Vivian Le / TODAY

Well People Bio Tint SPF 30 Tinted Moisturizer

What we like
  • Gives a dewy look
  • Satin finish
Something to note
  • Small package

Size: 1.2 oz. | Colors: 14 | Key ingredients: 20% zinc oxide

If you're in search of a safe and vegan product with enough SPF, try this tinted moisturizer from Well People. Editor Rebecca Brown says, "I wear this in lieu of a foundation. It goes on easily and provides nice coverage, with the added benefit of having SPF 30. The coverage is buildable, so when needed, I'll apply heavier under my eyes and it never looks cakey."

Danessa Myricks Beauty Yummy Skin Glow Serum

What we like
  • Glowy finish
  • Minimal product needed
  • Absorbs quickly
Something to note
  • Scent could be distracting

Size: 1.1 oz. | Colors: 3 | Key ingredients: Vitamin C, niacinamide and hyaluronic acid

This is another favorite makeup product from Bender. "I'm relatively late to the face primer game, but I've recently learned that it's a great foundation to make my skin tints look more natural and less streaky upon application. Having used this on and off for the last few weeks, I adore the finish this provides," says Bender who owns three shades.

"It adds a hint of glisten without looking greasy, plus it smooths out my complexion nicely before applying the rest of my go-to makeup products."

Vivian Le / TODAY

Rodial Plumping Collagen Lip Oil

What we like
  • Very hydrating
  • Has a neutral color
Something to note
  • Finishes quick

Size: 0.13 oz. | Colors: 3 | Key ingredients: macadamia oil, jojoba oil, vegetal collagen and more

If you love gloss, shine and a smooth effect, this lip oil is for you. It contains collagen and a list of oils that feel soft and moisturizing on the skin. Your pout will feel the hydration at every swipe and this one has been my favorite for months. Another plus is that the macadamia-infused formula offers a silky effect and plumps your lips, without leaving a sticky feel.

Thrive Causemtics Buildable Blur CC Cream Broad Spectrum SPF 40

What we like
  • Feels lightweight
  • Blends well
Something to note
  • Natural coverage

Size: 1 oz. | Colors: 16 | Key ingredients: Vitamin C

I haven't used a real foundation in two years since I started with a hybrid formula. This one from Thrive Causemetics is a makeup hero when it comes to covering sun spots and signs of aging. While I'm in my mid-30s, I can see tiny sunspots due to SPF neglect. This formula has a thicker texture and is easier to blend with a beauty blender.

Vivian Le / TODAY

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50

What we like
  • Ideal for combination skin
  • Very smooth
Something to note
  • Tip can get messy

Size: 1 oz. | Colors: 13 | Key ingredients: Squalane, zinc oxide 12%

Whether you live in a warmer climate or want to give your foundation a proper rest, try this foundation tint. It contains peptides and antioxidants that help to boost the skin. I [Espinal] am almost done with this formula and am considering getting their new iterations. The texture is so smooth and offers a glowy complexion.

Trinny London BBF Eye Serum-Concealer

What we like
  • No-creasing
  • Feel hydrating
Something to note
  • Needs brush to blend better

Size: 1 oz. | Colors: 12 | Key ingredients: Peptides, vitamin C and hyaluronic acid

I [Espinal] am obsessed with this concealer because it covers my early signs of under eye bags. The formula is creamy and hydrating and contains the proper amount of hyaluronic acid to keep the area plump. Plus, the texture is smooth without making your wrinkles noticeable. I've layered this formula with other skin tints and tinted moisturizers, and the results are A-plus.

Vivian Le / TODAY

Ilia Super Serum Skin Tint SPF 40

What we like
  • Hydrating
  • Evens out skin tone
Something to note
  • Strange scent

Size: 1 oz. | Colors: 30 | Key ingredients: Squalane, niacinamide and hyaluronic acid

Writer Emma Stessman uses this skin tint which was also recommended by Mraz. "I rarely wear a full face of makeup, but when I want to look a little more put together, I use this skin tint from Ilia. It evens out my skin tone and dims dark spots and other imperfections without feeling (or looking) too heavy. It feels like I have nothing on! I have really dry skin, so I sometimes struggle with tints and foundations drying it out further and creating rough spots, but I never have that problem with this tint. It's super hydrating and leaves you with a dewy finish," says Stessman.

Tizo Tinted Moisturiing Serum

What we like
  • Matte and glowy finish
  • Very hydrating
Something to note
  • Not many shades

Size: 1.75 oz. | Colors: 5 | Key ingredients: Hyaluronic acid and ceramides

I [Espinal[ love this product from Tizo because the formula is smooth and not matte. It's like wearing no makeup. I added this on the spot before taking the photos below, and the difference is minimal but effective. It slightly covers my mini sun spots without looking cakey. This is my go-to for days when I want to look fresh and obtain a dewy finish. It has SPF, ceramides and hyaluronic acid, which adds hydration throughout the day.

Tizo Tinted Moisturizer
Tizo Tinted MoisturizerVivian Le / TODAY

Laura Mercier Tinted Moisturizer Oil Free Blurred Matte SPF 30

What we like
  • Many shades available
  • Blurs pores
Something to note
  • Small bottle for value

Size: 1.5 oz. | Colors: 20 | Key ingredients: White rose wine complex, French kaolin, eijitsu rose and sunscreen

I started using this tinted moisturizer from Laura Mercier and it feels super smooth. It blends easily when applied and feels creamy while offering a matte finish. Also, it covers my pores but, they don't feel clogged like other traditional foundations feel. The added bonus? It contains SPF and key ingredients that help to hydrate my skin barrier.

Vivian Le / TODAY

Frequently Asked Questions

While hyaluronic acid and niacinamide are the most common ingredients found in makeup products, there are others that have added benefits. Spizuoco shares her top favorites:

  • Vitamin C: Provides antioxidant protection and evens skin tone.
  • Niacinamide: Brightens and helps with redness.
  • SPF: Those that contain titanium dioxide, zinc oxide or chemical sunscreen protect against UV damage.
  • Peptides: Support collagen production for anti-aging benefits.
  • Ceramides: Strengthen the skin barrier.
  • Hyaluronic acid: hydrates and plumps the skin.
  • Niacinamide: Brightens and helps with redness.

According to the experts, these hybrid formulas can have added benefits. From adding a one-step convenience to your makeup routine to protecting it with SPF, the added ingredients can improve texture, signs of aging and more.

"For example, makeup with antioxidants can protect the skin from environmental damage, while hyaluronic acid helps keep skin plump and hydrated. Additionally, makeup with soothing ingredients like niacinamide can help calm irritation or redness throughout the day," says Susca.

Basically, the combination of makeup and skin care is "a convenient way to boost the cosmetic effect with the added ingredients to improve the texture of the skin over time," adds Sobel.

The first step is to start with a solid skin care routine. "Don't rely solely on makeup for skin care benefits, " says Spizuoco.

"Use your favorite moisturizer and sunscreen, then apply makeup products with added skincare benefits," adds Susca. You still want to apply a separate sunscreen layer for full protection.

Spizuoco recommends blending it with other skincare. "If your foundation has hydrating ingredients, you may need a lighter moisturizer."

How we chose

We spoke with multiple experts and asked for their top recommended makeup products containing skin care ingredients as well as to speak on their efficacy. Additionally, we asked Shop TODAY editors to share their most coveted products and selected those with ingredients approved by the experts. I [Espinal] added a selection of my personal makeup products that I've been using and are effective on my sensitive skin while keeping expert-approved formulas in mind.

Meet the experts

  • Samantha Susca is the lead esthetician at The Spa at Casa Cipriani in New York City. Susca specializes in facial acupresure, Gua Sha, sculptural face lifting and medical-grade extractions.
  • Dr. Amy Spizuoco is a board-certified dermatologist, dermatopathologist and founder of True Dermatology.
  • Deanne Mraz is a board-certified dermatologist based in Connecticut, MA and the founder of Modern Dermatology.
  • Dr. Howard Sobel is a clinical attending physician in dermatology and dermatologic cosmetic surgery at Lenox Hill Hospital.