PROJECT REPORT
ON
NURSERY BUSINESS
Submitted By – Nirban Goswami
Dept – BBA(H)
Semester – 4th
Bengal Institute Of Science And Technology
Project Overview :-
This report focuses on the nursery business, offering
guidance on how to efficiently run and manage a nursery. It highlights key challenges such as
plant cultivation issues, demand fluctuations, plant development, price inconsistencies, and
inadequate promotional activities. The study also explores strategic business techniques like
production development, distribution strategies, pricing models, and marketing channels.
The goal is to help small nurseries grow into large, eco-friendly businesses.
Nursery Details :-
Name: Sagar Firm and Nursery
Business Duration: 35 years
Sagar Firm and Nursery, one of the oldest nurseries, is located in Purulia near
Bongabari along the highway. It houses a wide variety of plants, with fruit and ornamental
plants being the most popular and high-selling categories.
Popular Plant Categories :-
✔ Fruits: Mango, Guava, Orange, Apple, Coconut, Jackfruit, Lemon Tree, etc.
✔ Flowers: Bougainvillea, Paper Flower, Tuberose, Marigold, Pink Rose, Jaswant Flower
✔ Decorative Plants: Indoor Plants, Outdoor Plants.
This nursery provides a diverse collection
of plants catering to both gardening enthusiasts and commercial buyers.
Firm Overview:-
Sagar Firm and Nursery is an independently owned organic nursery.
Spanning 3 bighas (27,000 sq. ft.), the nursery is dedicated to sustainable plant cultivation.
Specializes in fruit plants, flowers, and decorative plants.
Operates with a team of three employees, including the owner.
No additional branches; all operations take place in a single location.
Uses minimal technology, relying only on a water pump for irrigation.
Maintains high soil purity for all cultivated plants.
Market Potential:-
Growing preference for environmentally friendly and organic products.
Demand for plants used in home gardens, decoration, and office spaces is rising.
People are increasingly drawn toward sustainable and chemical-free farming.
Production Details:-
1. The nursery focuses on in-house production rather than purchasing plants.
2. Three main categories of plants are cultivated
1. Fruit plants
2. Flowers
3. Decorative plants (both indoor and outdoor)
3. The entire 3-bigha land is dedicated to plant cultivation.
4. Only an offline store is available for purchases; no online or digital sales.
5. No machinery is used, ensuring a completely natural growing process.
6. Seeding capacity ranges from 1,400 to 1,500 plants at a time.
Marketing Approach:-
No specialized customer segmentation is applied.
The focus is strictly on local customers and institutions.
The nursery has built a reputation for its variety of plants, but without any specific brand
positioning or promotional strategies.
SWOT analysis :-
Strength : multiple verity of plants and customer supports and their believes.
Weakness : Nursery awareness , lack in digital awareness knowledge , lack in technologies
knowledge , proper layout design , investment knowledge, etc.
Opportunity : Has Opportunity to grow business from small firm to large firm by using busines
management strategy .
Threats : Threats like plants losses for lag in proper selling techniques and lag in marketing
techniques.
Business channel :-
No any middle man
Selling direct to customer and consumers
Offline firms
No other sub firm or branches
Firm connects with retailor , some local
institutions ( govt. block, govt. offices )
No any plant safety house ( like Green
House)
Promotion analysis :-
Firm are promoted by word of mouth only
Business transformation
Production process
Plants development
Firm
Marketing
Price Setting
Channel Store 1 Retailer Consumer
Promotion
Using Ads Store 2 Store 3 Consumer
ATL
Door To Door selling by home delivery
Using free sample provide in large population
Makes sub branches
Using Social Media
Using a planning of word of mouth
Using public reaction
Most Demandable Plants
Fruits Tree Flower Plants Indoor Plants
• Mango • Bougainvillea • Cast Iron
• Orange • Rose • Croton
• Guava • Tube rose • Lavender
• Pomegranate • Jaswant • African Violet
• Pear Tree • Calcia purple • Orchid
• Lemon Tree •Tulips • Boston Fern
Firm also should introduce new plants in the market as per market
environment.
New Business Model
Online Sales :- Whatsapp , Facebook , Twitter , Instagram , Linkedln
Corporate Partnership :- Providing office , blocks , company to grow
business.
Membership Program :- Discounts , some sample plants provide through
nursery and exclusive plants care guides.
Plant Delivery Services :- Local delivery for bulk and retail orders.
