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Methods of Data Collection

Data collection is a systematic process for gathering information used in various fields like research and business, ensuring accuracy and reliability. It includes primary methods (surveys, interviews, observations, experiments) and secondary methods (web scraping, APIs, government databases, transactional data), each with their own pros and cons. The choice of method depends on research needs, with a combination of both types often providing the best insights.

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13 views7 pages

Methods of Data Collection

Data collection is a systematic process for gathering information used in various fields like research and business, ensuring accuracy and reliability. It includes primary methods (surveys, interviews, observations, experiments) and secondary methods (web scraping, APIs, government databases, transactional data), each with their own pros and cons. The choice of method depends on research needs, with a combination of both types often providing the best insights.

Uploaded by

sheetaldankher
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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What is Data Collection?

• - Systematic process of gathering and


measuring information.
• - Used in research, business, and analytics.
• - Ensures accuracy and reliability.
Types of Data Collection Methods
• - Primary Data Collection: Directly from the
source.
• - Secondary Data Collection: Gathered from
existing records.
Primary Data Collection Methods
• 1. Surveys & Questionnaires - Online, in-
person, or phone-based.
• 2. Interviews - One-on-one discussions for in-
depth insights.
• 3. Observations - Watching behaviors or
events.
• 4. Experiments - Data from controlled
conditions.
Secondary Data Collection
Methods
• 1. Web Scraping - Extracting data from
websites.
• 2. APIs & Online Databases - Using APIs to
fetch data.
• 3. Government & Research Databases -
Census, WHO, and reports.
• 4. Transactional Data - Sales, invoices,
customer purchases.
Comparison of Data Collection
Method
Methods
Pros Cons

Surveys Quick, scalable May have biased responses

Interviews In-depth insights Time-consuming

Observations Real-world data No participant feedback

Experiments Controlled, accurate Expensive


Conclusion
• - Choice of method depends on research
needs.
• - Primary data is firsthand but time-
consuming.
• - Secondary data is cost-effective but may be
outdated.
• - A mix of both ensures better insights.
Thank You!
• Questions?

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