THE APPROPRIATE AND EFFECTIVE

TECHNOLOGIES COMMONLY USED IN BUSINESS

OPERATION
POINT OF SALES , PROPERLY MANGEMENT

SYSTEM, COMPUTER APPLICATIONS AND

PRODUCTS AND ENTERPRISE RESOURCES
PLANNING
 Technologies in Tourism and
Hospitality Management

 Inthe tourism and hospitality sectors, several

technologies enhance business operations,
focusing on point of sale (POS) systems,
management systems, computer applications, and
enterprise resource planning (ERP).
 These technologies improve efficiency, customer
service, and overall business management.
 Technologies in Tourism and
Hospitality Management

 Point of Sale (POS) Systems: POS systems have

evolved from simple payment processing tools to
integral components that enhance internal
communication, track stock levels, sales, and
revenue, and assist with analytics and reporting.
 Components: POS systems integrate hardware
and software to streamline transactions, manage
inventory, and provide business insights.
 Technologies in Tourism and
Hospitality Management

 POS terminals: These can be computers, tablets,

mobile phones, or specialized terminals that run
the POS software.
 Card readers: Devices that accept payments via
swiping, tapping, or inserting cards.
 Some POS terminals and mobile phones can also
function as card readers.
 Technologies in Tourism and
Hospitality Management

 Receiptprinters: Provide printed receipts, with

newer systems offering digital receipts via email or
SMS.
 Barcode scanners: Speed up the checkout
process and reduce errors by quickly inputting
product information.
 Cash drawers: Securely store cash transactions
and connect to the POS terminal.
 Technologies in Tourism and
Hospitality Management

 Functionality: The POS system calculates the

total amount due, including taxes and discounts.
 Customers can choose their payment method, and
once approved, the system finalizes the sale,
updates inventory (if applicable), and records the
transaction.
 Technologies in Tourism and
Hospitality Management

 Benefits:
 Enhanced checkout process: POS systems
improve the checkout process and can be used in
various parts of a hotel to make further sales.
 Upselling and cross-selling: Assist with
upselling and cross-selling opportunities.
 Inventory management: Allow for better
inventory management
 Technologies in Tourism and
Hospitality Management
 Self-service kiosks: Some businesses use self-
service kiosks for specific needs like selling tickets or
checking inventory.
 These can integrate with IoT technologies and AI-
powered cameras for contactless service, theft
reduction, and better inventory management.
 Mobile POS (mPOS) systems: Allow staff to take orders and
process payments from anywhere in the establishment.
 Technologies in Tourism and
Hospitality Management
 Ticketing in Public Transportation: Includes
mobile and stationary ticket vending machines and
POS systems for use in vehicles and ticket offices.
 These systems can integrate barcode scanners and
passenger information systems.
 Technologies in Tourism and
Hospitality Management
 Property Management Systems: Property management
technology helps maintain control over the daily operations of
a business.
 Property management systems allow users to manage
reservations, booking calendars, guest profiles, housekeeping,
and maintenance from a single interface.
 Enterprise Resource Planning (ERP): ERP systems
integrate core business processes to improve efficiency,
reduce operating costs, enhance customer satisfaction, and
improve tourism processes.
 Technologies in Tourism and
Hospitality Management
 Benefits:
 Improved efficiency: ERP systems automate routine
processes and provide administrators with detailed and timely
views of their operations.
 Better information quality: ERP systems ensure accuracy,
timeliness, completeness, and consistency of information2.
 Reduced order cycle times: ERP systems improve
efficiency, customer response times, and delivery speeds.
 Technologies in Tourism and
Hospitality Management
 Streamlined processes: ERP systems streamline business
processes and integrate various business operations.
 Stronger financial management: ERP systems allow for
strong financial management and decreased losses.
 Examples: Online travel agencies use ERP systems to offer
high-quality services, including airline services, personalized
tour packages, hotels, and insurance.
 Technologies in Tourism and
Hospitality Management
 Additional Technologies:
 Online distribution technology: Helps market and sell
inventory efficiently, using channel managers to list rooms on
booking channels and streamline inventory management.
 Direct booking technology: Enables businesses to bypass
commission fees by allowing customers to book and pay
directly through online booking engines integrated with their
website.
 Technologies in Tourism and
Hospitality Management
 Revenue management technology: Helps set pricing
strategies, review performance, and make tactical decisions to
maximize revenue, using revenue management systems to
automate data collection and analysis.
 Business intelligence technology: Keeps businesses
updated on market conditions and competition, using tools to
track competitors and analyze performance.
 Website and SEO technology: Helps optimize website
traffic and attract potential guests through SEO-optimized
websites.
 Technologies in Tourism and
Hospitality Management
By using these technologies, tourism and
hospitality businesses can enhance their
operational performance, improve customer
experiences, and maintain a competitive edge.
ASSESS THE STRENGTHS
AND WEAKNESS OF THE
BUSINESS OPERATION
SWOT ANALYSIS
BUSINESS INTERNAL ENVIRONMENT
 Strengths in Tourism and Hospitality
Management

A SWOT analysis is a strategic tool that identifies the

strengths, weaknesses, opportunities, and threats for
a business.
 Strengths represent the internal attributes and
resources that give a tourism or hospitality business
a competitive advantage.
 Key strengths often include:

 Unique selling propositions (USPs) Distinct features

that differentiate a hotel from competitors, such as a
prime location, exclusive amenities, or historical
significance.
 Quality of service Exceptional customer service
creates memorable experiences, encouraging repeat
visits and positive reviews.
 Key strengths often include:

 Technologicalintegration Utilizing advanced hotel

management software to streamline operations and
improve guest experiences.
 Operational efficiency Effective management
practices, including efficient resource allocation and
reduced operational costs, signify a well-run hotel.
 Key strengths often include:

 Brand reputation A strong, positive reputation in the

industry and with guests contributes significantly to a
hotel’s strength.
 Expertiseand Skills Skills and expertise of the team
can be a vital strength.
 Loyal Customer Base A strong base of loyal guests is a
significant strength.
 Key strengths often include:

A hotel's reputation is both an internal and external

factor. Strengths in reputation can be mapped to see
where improvements have to occur.
A hotel's staff are a great asset if they are friendly,
responsive, and customer-facing.
 Weaknesses in Tourism and Hospitality
Management

 Weaknesses are internal factors that can hinder a

hotel's performance and potential.
 Identifying these weaknesses is crucial for
understanding the challenges that need to be
addressed.
 Weaknesses in Tourism and Hospitality
Management

 Common weaknesses include:

 Outdated facilities Aging infrastructure or dated decor
that doesn’t meet modern guest expectations.
 Limited
online presence A weak or non-existent online
booking system and minimal digital marketing efforts.
 Weaknesses in Tourism and Hospitality
Management

 Inefficient
operations Lack of streamlined processes,
often due to outdated hotel management systems.
 Customer service gaps Inconsistent or below-par guest
experiences can lead to negative reviews and
diminished reputation.
 Staff
training and retention issues High staff turnover
and insufficient training can affect service quality and
operational efficiency.
 Weaknesses in Tourism and Hospitality
Management

 Unclear
value proposition An unclear proposition is a
huge weakness.
 HighHotel Rates High-end hotels charge rates that are
not within reach of an average household.
 Unfavorable Tax Rates In some countries, the hotel
industry is subjected to an unfair tax structure.
 Weaknesses in Tourism and Hospitality
Management

 Budget Constraints Operating with a limited marketing or

operational budget can affect reach and competitiveness.
 AgingInfrastructure Requires ongoing maintenance and can
be costly to update.
 Paying particular attention to weaknesses is vital because
this is the area where guests can be most impacted.
 Transforming weaknesses into strengths requires targeted
strategies.