04 05 06 Pros and cons Opinions and Conclusion solutions
07 Resource REASON Our team choose the Vinfast because:
- A Vietnamese Success Story - Competitiveness in the Automotive
on the Global Stage: VinFast is Industry: VinFast has ventured into one of the first Vietnamese electric vehicles, a highly competitive brands to make a strong impact and emerging field, with a internationally. commitment to sustainability and environmental protection. REASO N Strategic Vision: Since its founding, VinFast has taken strategic steps by adopting advanced technologies, investing in modern production facilities, and targeting high-potential export markets like the U.S. and Europe.
Driving Growth for Vietnam's Automotive Industry: Vinfast's
success not only represents its own achievements but also acts as a driving force to promote the growth and competitiveness of Vietnam's automotive industry on a global scale.
Rapid Development: Since its launch in 2017, VinFast has
rapidly expanded from producing cars to electric motorcycles and soon electric buses. INTRODUCTIO N - VinFast Trading and Services Company Limited - VinFast: Pioneering Vietnam’s Automotive Industry - VinFast, a subsidiary of Vingroup, one of Asia's largest multi- industry private economic groups, was established in 2017 and has quickly become a significant player in the global automotive industry. INTRODUCTIO N • Core values: -Vision: Become a smart electric vehicle brand that strongly promotes the global electric vehicle revolution - Mission: For a green future for everyone. - Brand philosophy: "Put customers at the center". - Core values: Classy products, good prices, outstanding after- sales policy.
• Product Range: - Vinfast offers a range of cars and electric motobikes. - Vinfast has produced two lines of cars: cars using combustion engines and electric cars. + Cars using combustion engines: Fadil, Lux A and Lux SA. + Electric cars: VFe34, VF5, VF6, VF7, VF8, VF9 and VF3 (Vinfast's first mini car) STRUCTURE ORGANIZATIO N CHART VinFast’s organizational structure is designed to support its rapid growth and innovation. The company is led by CEO Pham Nhat Vuong, with key departments including Research and Development, Manufacturing, Sales and Marketing, and Customer Service. VinFast company use the funtional structure:
(Refer to the illustration of Vinfast's organizational structure in Quang Tri)
PROS AND CONS • Advantages: - It groups employees based on functional skills for a higher degree of performance. - Employees have experience in the same field, resulting in higher output. Also, they deliver high-quality services and results. - The roles and responsibilities are clearly defined. - Hierarchy is visible and no need for multiple reporting - No duplication of work as each department is different. PROS AND CONS • Disadvantages: - Employees get bored from the routine and lose enthusiasm. - It limits the management skills,of functional managers => restrictions on their growth path. -Departments are more concerned with their departmental goals. => less responsive to the organization's overall objectives. -Hiring costs are too high as high-skilled employees cost more. -Conflicts in making critical decisions. OPINIONS AND SOLUTIONS • Opinions: Th e organiz ation al str u c ture of VinFast, a m e m be r of Vin grou p, is one of th e ke y factor s th at h e lps th e c om pan y ac hie v e r apid grow th an d de v e lopm e n t in the au tom otiv e and e le c tron ic s industr ie s .Ov e r all, Vin Fast has a re ason able an d fl ex ible organ iz ation al str uc tu re , com bin in g tr adition al m an age m e n t m ode ls an d in nov ativ e m ode ls , to m e e t the r apidly ch an gin g n e e ds of th e m ar ke t. -C e n tr aliz e d an d de ce n tr aliz e d organiz ation al m ode l. -Flex ibility and in n ov ation . -Multi-fun c tion al m an age m e n t. OPINIONS AND SOLUTIONS • Opinions: -You ng an d inte rn ation al le ade r s hip te am . -Focu s on cre ativ ity an d te c hn ological inn ov ation. -Ability to quick ly adapt to th e m ar ke t. In sh or t, Vin Fas t's organ iz ational str uc tu re h as an e ff e ctiv e com bin ation of str ate gic focu s an d exe c u tion de c e ntr aliz ation , be tw e e n tr adition an d in nov ation. Th is h e lps th e c om pan y n ot on ly m aintain its dom e stic stre n gth bu t also gr adu ally asse r t its global position . Th is s tr u ctu re also re fl e cts a m ode rn , dy nam ic com pan y th at s e e ks to de v e lop su stain ably an d re s pon d to r apid ch ange s in th e au tom otiv e and te ch n ology in du str ie s . OPINIONS AND SOLUTIONS • Solutions: To ov e rcom e Vin Fas t's w e ak ne s se s, th e com pan y c an im ple m e nt th e follow in g solu tion s: - Stre n gth e n th e br an d: +Strong m ar ke tin g c am paign. +B uild cu stom e r re lation sh ips . - Im prov e produ c ts an d se r v ic e s: +Im prov e produ ct qu ality. +Afte r-sale s s e r v ic e . - E xpandin g th e m ar ke t : +Mar ke t de m and s ur v e y. +Collabor ation w ith local par tn e r s. - D e v e loping c h argin g in fr as tr u ctu re : +Inv e stin g in ch arging sy ste m s . +E n c ou r aging the us e of e le ctr ic v e h icle s. - D iff e re n tiatin g: + In n ov ation an d c re ativ ity. + Focu s on su stainability. CONCLUSION VinFast's organizational structure has many notable points: - Flexibility: The flat structure helps VinFast respond quickly to changes in the market and customer needs, which is important in the rapidly growing auto industry. - Specialization: VinFast recruits talents from many different fields, ensuring a highly specialized team, from product design to technology and production. - Encourage innovation: The organizational structure facilitates creativity and innovation, allowing employees to participate in product development and process improvement. CONCLUSION
optimize workflows, increase efficiency, and reduce information silos. - Going global: The organizational structure is consistent with the strategy of expanding into the international market, helping VinFast build a more competitive brand and products. In short, VinFast's organizational structure is reasonably designed to support rapid and sustainable development in the context of global competition. However, maintaining flexibility and the ability to innovate into the future will be a challenge that requires continued attention. RESOURCE
