The Internet, the

Web, and
Electronic
Commerce
 Learning Objectives

1. Explain the origins of the Internet and the web.

2. Explain how to access the web using providers and browsers
3. Compare different web utilities including filters, file transfer utilities,
and Internet security suites
4. Compare different Internet communications, including social
networking blogs, microblogs, webcasts, podcasts, wikis, e-mail, text
messaging, and instant messaging
 Learning Objectives continued

5. Describe search tools, including search engines and specialized search

engines
6. Evaluate the accuracy of information presented on the web
7. Identify electronic commerce, including B2C, C2C, B2B, and security
issues
8. Describe cloud computing, including the three-way interaction of
clients, Internet, and service providers
9. Discuss the Internet of Things (IoT) and the continuing development
of the Internet to allow everyday objects to send and receive data
 Introduction

• The Internet
• Interconnected mesh of computers and data lines
• Connecting millions of people and organizations
• Foundation of the digital revolution
• The web
• Provides an easy-to-use interface to Internet resources
• To be effective and efficient
• End user awareness of the resources available on the Internet
and the web
 The Internet and the Web

• The Internet
• Large global network connecting smaller networks all over the globe
• The Internet launched in 1969
• The United States funded a project to develop a national computer network
• ARPANET (Advanced Research Project Agency Network)
• World Wide Web or WWW was introduced in 1991
• The Internet and the web are NOT the same
• The Internet is the physical network
• The web is a multimedia interface to the resources available on the Internet
 Web

• Web 1.0
• 1st generation
• Linking existing information focus
• Search programs were created
• Provide links to websites with specific words or phrases
• Web 2.0
• Dynamic content creation
• Facebook is most common in Web 2.0
• Web 3.0
• Identifies relationships between data
• Personalized content creation for users
 Common Internet Uses
• Communicating
• E-mail, photos, videos
• Discussions
• Shopping
• Searching
• Virtual libraries
• Education or e-learning
• Online Entertainment
 Making IT Work for You
Online Entertainment

• Online options for TV, movies, music, books, social media, news feeds
• Hulu, Amazon Prime, Netflix, Amazon Kindle, CNN, Facebook, Twitter
 Internet Access Providers

• Internet Service Provider (ISP)

• Common way to access the Internet
• Provide a path to access the Internet
• Use telephone lines, cable, and/or wireless connections
• Most common providers
• Verizon, Comcast, Sprint, T-Mobile, AT&T
 Browsers

• Provide access to web resources

• Allow you to explore the web
• Connect to remote computers
• Uncomplicated interface to the Internet
• File transfer
• Display many varieties of multimedia
• Popular Web browsers include:
• Mozilla Firefox
• Apple Safari
• Microsoft Edge
• Google Chrome
 URLs

• Uniform Resource Locator

• Location or address of resource
• https is the most common for web traffic
• Two parts
• Protocol
• Rules for exchanging data
• Domain name
• Where resource is located
 Top-Level Doman (TLD)

• Top-level domain (TLD) or Web Suffix

• Identifies the type of organization
• .com Commercial
• .edu Educational
• .gov Government
• .mil U.S. military
• .net Network
• .org Organization
 HTML and Hyperlinks

• Hypertext Markup Language

• Markup language for displaying web pages
• Browsers interpret HTML commands
• Display document as a web page
• Hyperlinks or links
• Connect to other web pages
• Text files
• Graphic images
• Audio and Video Clips
 Interactive Web Sites

• Technologies used to provide highly

interactive and animated websites
• Cascading Style Sheets (CSS)
• JavaScript
• PHP
• Mobile Browsers
• Designed to run on portable devices
 Web Utilities

• Specialized utility programs that make using the

Internet and web safer and easier
• Filters
• File Transfer Utilities
• Internet Security
Suites
 Filters

• Block access to selected sites

• Set time limits
• Monitor total time spent on the Internet and at individual web
sites
• Net Nanny
• Qustodio Parental Control
• Circle with Disney
• Norton Online Family
• McAfee Family Protection
 File Transfer Utilities

• Upload and download files to and from the Internet

• Downloading
• Uploading
• Three popular types of programs
• Web-based file transfer services
• Bit-Torrent
• File transfer protocol (FTP) / Secure file transfer protocol (SFTP)
 Internet Security Suites

• Designed to maintain your security

and privacy while on the web
• Two best known suites
• McAfee Internet Security
• Symantec Norton Internet Security
 Communication

• Communication is the most popular Internet activity

• Social Networking
• Blogs and Microblogs
• Webcasts, Podcasts, and Wikis
• E-mail and Messaging
 Social Networking

• Connecting people and organizations that share a common

interest or activity
• Common features
• Profiles
• Pages
• Groups
• Friends
• News feed
• Share settings
 Blogs, Microblogs

• Blogs
• Personal websites
• Date/time-stamped
• Arranged with the most recent items
shown first
• Microblogs
• Short status updates
• Most common is Twitter
• Tweets are Twitter messages
 Webcasts, Podcasts, Wikis

• Webcast
• Streaming technology for live broadcast of audio and video
• No files after streaming ends
• Podcast
• Must download files to use
• Can transfer to media player
• Wiki
• Specially designed Web site
• Allows visitors to edit the contents
• Supports collaborative writing
 E-Mail

• E-mail
• Transmission of electronic
messages over the Internet
• Three elements
• Header
• Address
• Subject
• Attachments
• Message
• Signature
 E-mail Systems

• Client-based • Web-based
• E-mail client • Webmail client
• Must be installed on • No installation
computer necessary -- free
• Apple Mail • Google’s Gmail
• Microsoft Outlook • Microsoft’s Hotmail
• Yahoo!’s Yahoo!mail
 E-mail

• SPAM
• Unwelcome-mail
• Computer viruses
• Destructive programs
• Attached to unsolicited email
• CAN-SPAM Act
• Created antispam laws for control
• Every marketing related e-mail must provide an opt-out option
• Spam blockers / spam filters
• Identify and control spam
 Messaging

• Text messaging / texting

• SMS (short message service)
• Short electronic message

• Multimedia Messaging Service (MMS)

• Send
• Images
• Videos
• Sounds
 Instant Messaging

• Instant messaging (IM)

• Extension of email that provides direct, live
communication between two or more
people
• Most programs include video conferencing
features, file sharing and remote assistance
• Facebook Messenger
• Google Hangouts
 Search Tools

• Search Services
• Operate websites
• Spiders
• Look for new information and update
websites
• Search Engines
• Assist in locating specific information
• Specialized Search Engines
• Focus on subject specific websites
 Content Evaluation

• Content Evaluation
• Not everything on the Internet is accurate
• Authority
• Accuracy
• Objectivity
• Currency
 Electronic Commerce

• E-commerce
• Buying and selling of goods over the Internet
• Three basic types
• Business-to-consumer (B2C)
• Consumer-to consumer (C2C)
• Business-to-business (B2B)
 Business to Consumer (B2C)

• Sale of product or service to general public

• Fastest growing type of e-commerce
• Three most widely used B2C applications:
• Online banking
• Financial trading
• Shopping
• Amazon.com is one of the most widely use B2C sites
 Consumer to Consumer C2C

• Consumer-to-consumer e-commerce (C2C)

• Individual to individual
• Web auctions
• Buyers and sellers seldom meet
• Bids are submitted electronically
• Person-to-person auction sites
 Business to Business B2B

• Sale of a product or service from one business to

another
• Primarily a manufacturer supplier relationship
 Security

• Payment methods must be fast, reliable, and

secure
• Provide a convenient way to submit buyers information
• Two options
• Credit card
• Fast and convenient
• Digital cash
• Internet’s equivalent to traditional cash
• Converts digital cash to currency through 3rd party
 Cloud Computing

• Shifts computing activities from users’

computers to computers on the Internet
• Frees end-users from owning,
maintaining, and storing software
programs and data
• Three basic components:
• Clients (end-users)
• The Internet
• Service providers
 Internet of Things (IoT)

• Continuing development of the Internet

• Allows objects embedded with electronic devices to
send and receive data
• Smartphones
• Wearable devices
• Uses Web 3.0 Applications
 Careers In IT - Webmasters

• Develop and maintain websites and resources

• Backup of company website
• Design and development of websites
• Work with the marketing
• Increase site traffic
• Development of web promotions
 A Look to the Future

• Car’s Dashboard as a power, Internet-connected

computing device
• Safety and diagnostic features are already there
• Self-driving cars
 Open-Ended Questions (Page 1 of 3)
1. Discuss the Internet and web, including their origins, the three generations of the
web, and the most common uses.

2. Describe how to access the Internet. What are providers? Define browsers, and
discuss URLs, HTML, CSS, JavaScript, AJAX, PHP, and mobile browsers.

3. What are Web utilities? Discuss filters, file transfer utilities, and Internet security
suites.
 Open-Ended Questions (Page 2 of 3)

4. Discuss Internet communications, including social networking, blogs, microblogs,

webcasts, podcasts, wikis, client-based and web-based e-mail, and messaging.

5. Define search tools including search services. Discuss search engines and specialized
search engines. Describe how to evaluate the content of a web site.
 Open-Ended Questions (Page 3 of 3)

6. Describe electronic commerce, including business-to-consumer, consumer-to-

consumer, and business-to-business e-commerce, and security.

7. Discuss the Internet of Things (IoT). Describe how Fitbit and Apple’s Health App
are examples of how an IoT device can interact with a Web 3.0 application.

8. What is cloud computing? Describe the three basic components of cloud

computing.