Chapter 9B - JJ de Jongh
Chapter 9B - JJ de Jongh
Chapter 9B - JJ de Jongh
Dr Jacques de Jongh
Jacques.dejongh@nwu.ac.za
(016) 910 3524
Learning Outcomes
• Define all concepts
• Distinguish between concepts
• Explain how the law of diminishing returns relate to product curves in the short
run production costs
• Explain the relationship between the production and costs
o Short run
o Long run
• Calculate and graph
o TP, AP, MP,
o TC, AC, MC,
o TVC, TFC, AVC, AFC
2
Recap
• Short run vs. Long run
• Econ profit vs. Acc profit
• The Law of Diminishing Returns (MAT)
• Fixed costs vs. Variable costs
• Other costs (AFC, AVC, AC, MC)
• Relationship between the short run production and costs (Figure 9-6 handbook
pg. 157)
Test your knowledge
AC AC
q1 q2
Output
General wage increases, ceteris paribus – costs to increase or decrease? LRAC curve
to shift upwards or downwards?
New cost saving production techniques – costs to increase or decrease? LRAC curve
to shift upwards or downwards?
SUMMARY – CHAPTER 9[10]
Assumptions
– LR vs. SR
Profit Concepts
– Profit = Revenue – Costs
– Costs: Implicit vs. Explicit
– Profit to an Economist vs. Profit to an Accountant
Production (N)
– Marginal Product
– Average Product
– Total Product
– Law of Diminishing Returns
Costs (C)
– TFC, TVC, TC, ATC, AFC, AVC, MC
– MAT
The relationship between production and costs in the short-run
Long Run
– Returns to scale
– Economies of scale
– Economies of scope
– Long-run average costs
Practice Questions
Task
0 150 150 0
14 99
12 100