Theory Cost and Profit
Theory Cost and Profit
Theory Cost and Profit
MACAILING
Average Variable Cost (AVC) is the variable cost per unit of output. This
can be obtained in two ways:
Short-Run Cost Analysis
Average Cost (AC) is also called unit cost. Total Cost per unit of various levels of
output.
or
Marginal Cost (MC) is the additional or extra cost brought about by producing one
additional unit of output. Also, this is known as the slope of the TC.
Table 1. Costs and Output Schedules
1 6 6 50
2 16 8 100
3 29 9.6 150
4 44 11 200
5 55 11 250
6 60 10 300
7 62 8.8 350
Table 1. Costs and Output Schedules
Total revenue (TR) is the payment for the output by the firm. This represents the income of the firm. It is
obtained by multiplying the price (P) and the output (Q) produced.
TR = P x Q
Average revenue (AR) is the revenue per unit of output of the firm.
Marginal Revenue (MR) is the additional income of a firm obtained by producing and selling one
additional unit of product. It is also equivalent to the slope of the TR and the price under the perfect
competition. The mathematical formula to derive MR is as follows:
The Revenue Schedule (Price=10)
Units of Output (Q or TP) TR AR MR
0 0 - 10
6 60 10 10
16 160 10 10
10
29 290 10
10
44 440 10 10
55 550 10 10
60 600 10
62 620 10
THE TOTAL,
AVERAGE,
AND
MARGINAL
REVENUE
Business Profit versus Economic Profit
Business profit refers to the difference between total revenue
and explicit cost while
Economic profit is the difference between total revenue (TR)
and both explicit and implicit costs.
Profit maximization involves the comparison of TR and TC.
The mathematically:
π = TR – TC
The rule is simple, a positive difference indicates profit (π > 0), a
negative difference means a loss (π < 0); and when π = 0, it
suggests break-even or TR is equal to TC.
Hypothetical Data of a Firm’s Total Cost and Total Revenue
(Price = 16)
Points Quantity (Q) Total Revenue Total Cost Profit (π)
(1) (2) (TR) (TC) (5)
(3) (4)
A 0 0 1600 -1600
B 100 1,600 2800 -1200
C 200 3,200 4000 -800
D 300 4,800 5200 -400
E 400 6,400 6400 0
F 500 8,000 7600 400
G 600 9,600 8800 800
H 700 11,200 10000 1200
I 800 12,800 11200 1600
The Linear Total Cost and Total Revenue with the Break-even point
The Profit Maximization Condition
• MC = P = MR = AR
Graphical illustration of Profit Maximization
Condition
Thank you!