RESEARCH PROJECT REPORT

On

"A Case Study on Logistics and Supply Chain

Management of Parle Company in India“

PRESENTED BY:

SHIVAM KUMAR SONI

ROLL NO-1210688136

BBA (L&SCM) 6TH SEMESTER

 INTRODUCTION

• Founded in 1929 by Mohanlal Dayal Chauhan and Chauhan brothers in British India, Parle Company
has emerged as a cornerstone of India's food and beverage industry.
• With humble beginnings in Mumbai, Parle has grown into a household name, synonymous with quality
and affordability.
• The company's diverse product portfolio includes beloved brands such as Parle-G, Monaco, Hide &
Seek, and Krack Jack, catering to the varied tastes of consumers across the nation.
• Parle's commitment to innovation and customer satisfaction has propelled it to become one of India's
leading FMCG conglomerates, with a rich history spanning over nine decades.
 COMPANY PROFILE

• Company Name: Parle Products Pvt. Ltd.

• Founded: 1929
• Founders: Mohanlal Dayal Chauhan and Chauhan brothers
• Headquarters: Mumbai, India
• Industry: Food and Beverage
• Product Portfolio: Parle-G, Monaco, Hide & Seek, KrackJack, among others
• Market Presence: Nationwide distribution network covering urban and rural areas
• Manufacturing Facilities: Multiple manufacturing units across India
Key Achievements:
• Pioneer in the Indian confectionery and biscuit industry
• Leading market share in various product categories
• Strong brand recognition and customer loyalty

Mission Statement:
• To provide high-quality, affordable food products that enrich the lives of consumers across India.

Vision Statement:
• To continue innovating and expanding our product offerings while maintaining our commitment to
quality and customer satisfaction.
Core Values:

• Quality: Ensuring consistent quality in all products.

• Innovation: Constantly striving for product innovation and improvement.
• Integrity: Conducting business with honesty, transparency, and ethical standards.
• Customer Focus: Placing the needs and preferences of customers at the forefront of business
decisions.
Corporate Social Responsibility:

• Engaged in various CSR initiatives focusing on education, healthcare, and environmental

sustainability.
• Recognition: Numerous awards and accolades for excellence in manufacturing, marketing, and
corporate governance.
• Financial Performance: Stable revenue growth and profitability, reflecting the company's strong
market position and operational efficiency.
 OVERVIEW

• Founded: 1929
• Founders: Mohanlal Dayal Chauhan and Chauhan brothers
• Location: Mumbai, India
• Industry: Food and Beverage
 BUSINESS SEGMENTS

Parle Products Pvt. Ltd. is one of India's leading food and beverage companies. It has several business
segments catering to different consumer needs. Here are some of the key business segments of Parle
Company in India:

1. Biscuits and Cookies: Parle is widely known for its biscuits and cookies. Their flagship brand,
Parle-G, is one of the most recognized biscuit brands in India. Apart from Parle-G, they have a wide
range of biscuits and cookies catering to different tastes and preferences.
2.Confectionery: Parle also has a significant presence in the confectionery segment. They offer
products like candies, toffees, and gums under brands like Melody, Mango Bite, Kismi, and Poppins.
3. Snacks: Parle has ventured into the snacks segment with products like namkeens (savory
snacks) and chips. Their snacks portfolio includes brands like Monaco, Krackjack, Hide &
Seek, and Mexitos.
4. Beverages: Parle Agro, a sister concern of Parle Products Pvt. Ltd., is primarily
responsible for the beverages segment. Brands like Frooti (a popular mango drink), Appy
Fizz, Bailley Packaged Drinking Water, and Hippo (snack brand) fall under Parle Agro's
umbrella.
5. Dairy Products: Parle also has a presence in the dairy segment with products like cheese,
butter, and milk-based beverages.
6. Exports: Parle exports its products to various countries across the globe, contributing to its
international business segment.
OBJECTIVES OF THE STUDY
 DAATA ANALYSIS

Customer Satisfaction with Product Availability and Quality:

Parle-G seems to maintain a high level of satisfaction among respondents regarding the availability and
quality of their products. Around 117 respondents strongly agree that the required products are always
available, and 163 respondents strongly agree that there are no defective products at the time of delivery.
This indicates a positive perception of Parle-G's reliability and product quality.
Mixed Perception on Service Factors:
While some aspects of Parle-G's service receive high satisfaction ratings, such as convenient delivery times
and product sizes (164 and 175 respondents respectively), other factors like the flexibility of damage &
credit policy and regular visitation by the same salesperson receive neutral or dissatisfied responses from a
significant portion of respondents (151 respondents dissatisfied with the policy, and 124 neutral about the
salesperson visitation).
Communication and Discounts:
Respondents show mixed feelings about communication with Parle-G salespersons and
special discounts for P&G products. A notable number of respondents (126 each) are neutral
about these aspects, suggesting room for improvement in communication channels and
incentive offerings.
Area-wise Analysis:
The demographic distribution of respondents across different areas varies significantly.
Katargam appears to be the most represented area, with 39% of respondents, while Bamroli
has the lowest representation at 8%. Understanding these geographical differences can help
tailor marketing and distribution strategies accordingly.
Overall Dealing Experience:
While dealing experience with Parle-G is generally rated as good by a portion of respondents (158 respondents
satisfied), a considerable number (186 respondents) express neutrality, indicating a lack of strong positive
sentiment. This suggests potential areas for enhancing overall customer experience and satisfaction through
improved services or offerings.
By focusing on these five points of analysis, stakeholders can gain insights into customer perceptions, areas
of strength, and areas for improvement to inform strategic decision-making and enhance customer
satisfaction and loyalty
 LIMIITATIONS

1. Resource Constraints:
Limited financial resources, manpower, or technological infrastructure can constrain Parley Company's ability to expand, innovate,
or compete effectively in the market.
2. Market Competition:
Intense competition from existing players or new entrants in the market can pose challenges to Parley Company's growth and
market share.
3. Regulatory Compliance:
Adhering to various legal and regulatory requirements can be burdensome for Parley Company, especially if it operates in heavily
regulated industries.
4. Geographical Limitations:
If Parley Company operates in a specific geographic region, it may face challenges in expanding its reach beyond those boundaries.
5. Technological Obsolescence:
Failure to adapt to rapidly evolving technologies can make Parley Company's products or services obsolete, affecting its
competitiveness.
6. Supply Chain Risks: Dependency on suppliers or logistical challenges can disrupt Parley Company's
operations and affect its ability to deliver products or services efficiently.
7. Customer Satisfaction and Retention: Failing to meet customer expectations or address their needs
adequately can lead to decreased customer satisfaction and retention rates.
8. Talent Acquisition and Retention: Difficulty in attracting and retaining skilled employees can impede
Parley Company's growth and innovation initiatives.
9. Financial Risks: Exposure to economic downturns, fluctuations in currency exchange rates, or volatile
market conditions can impact Parley Company's financial stability and profitability.
10. Reputation Management: Negative publicity, customer complaints, or ethical controversies can tarnish
Parley Company's reputation and erode trust among stakeholders.
 CONCLUSION

Parle Company has left an indelible mark on the Indian market, becoming synonymous with
biscuits and confectionery for generations of consumers. Its journey, spanning several
decades, reflects not just a business success story but also a cultural phenomenon ingrained in
the fabric of Indian society.

• From humble beginnings to achieving widespread recognition, Parle Company's

commitment to quality, affordability, and innovation has propelled it to the forefront of
the Indian FMCG sector. Its iconic brands like Parle-G, Monaco, and KrackJack have
become household names, enjoyed by millions across the country.
• However, despite its longstanding presence and loyal customer base, Parle Company faces contemporary
challenges. These include heightened competition from domestic and international players, changing consumer
preferences, and regulatory dynamics.

• To sustain its legacy and adapt to the evolving market landscape, Parle Company must continue to prioritize
consumer insights, invest in product innovation, and streamline its operations. Embracing digital
transformation and expanding its product portfolio to cater to health-conscious consumers could also be key
strategies for future growth.

• Nevertheless, with its deep-rooted heritage, widespread distribution network, and enduring consumer trust,
Parle Company is well-positioned to overcome challenges and retain its position as one of India's most beloved
FMCG brands for years to come.
THANK YOU