GROUP 4
FACTORS INFLUENCING GUEST
PREFERENCE
AND ITS IMPACT ON CHOOSING
ECO-FRIENDLYRESEARCH
MEMBERS HOTELS
RESEARCH
ADVISER ANDIN
FACILITATOR
MR. KARL R.
BERJA
CANL METRO
RECIO
TEOD MANILA
BARORO. MBA
DR. FHAMELA F.
AS
FRAN ORO SARMIENTO. PHD
CISCO
POINTS OF DISCUSSI
• INTRODUCT
ION
• STATEMENT OF
OBJECTIVESOF
• SIGNIFICANCE
THE STUDY
• REVIEW OF RELATED
LITERATURE
• RESEARCH
DESIGN
• METHODOLO
GY
• RESEARCH
INSTRUMENT
• DATA COLLECTION AND
DATA ANALYSIS
• ETHICAL
CONSIDERATION
• QUESTIONN
INTRODUCTION OF THE STUDY
• Growing awareness of Eco-Friendly hotels, lead to hotels implementing
initiatives (Prakash & Sharma, 2023).
• Certifications such as Green Mark Certification and BERDE are being utilized
(Culiao et al., 2018).
• The rise of eco-friendly hotels reflects the trend of meeting the guests
expectations (Kasliwal & Agarwal, 2015).
• Sustainable practices considers the environmental resources and
infrastructures.
• Understanding guest preferences for green practices to remain competitive and
STATEMENT OF THE
OBJECTIVES
1). TO DETERMINE THE DIFFERENT PERCEPTIONS,
PERCEIVED QUALITY, AND PERCEIVED BENEFIT OF
THE GUEST TOWARDS ECO-FRIENDLY HOTELS.
2) TO EXAMINE THE EFFECT OF PERCEPTION FROM
THE PERCEIVED QUALITY AND BENEFIT.
3.) TO IDENTIFY THE GAPS IN THE SERVICES
PROVIDED BY ECO-FRIENDLY HOTELS TO THE
GUESTS.
4.) TO HELP INCREASE GUEST SATISFACTION BY
DEVELOPING AND IMPROVING ECO-FRIENDLY
HOTEL SERVICES FOR FUTURE REVISIT INTENTION.
HOTEL OWNERS
SIGNIFICAN Wi l l b e i n f o r m e d o f t h e s u s t a i n a b l e p r a c t i c e s
and improvements to be implemented
CE OF THE TO U R I S T S
STUDY Knowledge about the importance of eco-
friendly hotels.
FUTURE RESEARCHERS
Wi d e n i n g o f k n o w l e d g e r e g a r d i n g e c o - f r i e n d l y
hotels, which can be used for future expansion
of the topic.
D E PA RT M E N T O F TO U R I S M ( D O T )
Can utilize the data gathered in campaigning
sustainable practices.
REVIEW OF RELEATED
LITERATURE
• ASEAN Green Hotel Standard institution that is dedicated to promoting
sustainable tourism practices in ASEAN countries
• Simpao, K. (2023) Provides insights into specific criteria and guidelines for
green hotels
METHODOLOGY
This chapter describes the subjects of the research
study, the respondents of the study, the instrument
to be used, data analysis and data collection
procedures, and its ethical considerations on
conducting our data gathering
RESEARCH
INSTRUMENT
THE RESEARCH INSTRUMENT UTILIZED
I N T H I S S T U D Y WA S A S E L F - M A D E
S U RV E Y Q U E S T I O N N A I R E I N
ACCORDANCE WITH THE ASEAN GREEN
H O T E L S TA N D A R D A S I T S B A S I S F O R
T H E C H E C K L I S T TO I D E N T I F Y T H E
D I F F E R E N T E C O - F R I E N D LY P R A C T I C E S
A N D S E RV I C E S O F A PA RT I C U L A R E C O -
F R I E N D LY H O T E L
DATA COLLECTION
AND ANALYSIS
This study would utilize quantitative
research design and descriptive analysis in
examining the gathered data through the
online and face to face online survey
THIS O N L I N E S U RV E Y W O U L D B E U S E D TO G AT H E R
questionnaires.
D ATA F R O M T H E R E S P O N D E N T S W H I C H W E R E
G U E S T S O F A N E C O - F R I E N D LY H O T E L .
ETHICAL
CONSIDERATION
The researchers followed thorough ethical guidelines in conducting
the study. In the data collection process, the researchers indicated the
Data Privacy Act of 2012 at the beginning of the survey
questionnaire. It stated that “During this survey, we will collect
responses to the survey questions. All personal information
collection, during this survey, will be used solely for the purposes of
this study and these will be kept confidential and secured. Access to
this information will be limited to the research team conducting this
study. You have the right to withdraw from this study at any time
without penalty. If you Choose to withdraw, any data collected, up to
that point, will be deleted”
QUESTIONNAIR
E T H E Q U E ST I O N N A I R E H A S E I G H T PA RTS
( 1 ) Q UA L I F I C AT I O N O F R E S P O N D E N TS , ( 2 )
D E M O G R A P H I CS ( 3 ) P SY C H O G R A P H I CS ( 4 )
AT T R I B U T E S O F E CO - F R I E N D LY H OT E LS ( 5 )
P E R C E I V E D Q UA L I T Y O F A G U E ST TO W A R D S A N E CO -
F R I E N D LY H OT E LS ( 6 ) G U E ST P E R C E I V E D B E N E F I T
TO W A R D S E CO - F R I E N D LY H OT E LS A N D ( 7 ) G U E ST
S AT I S FA CT I O N TO W A R D S E CO - F R I E N D LY H OT E LS
( 8 ) G U E ST R E V I S I T I N T E N T I O N TO W A R D S E CO -
F R I E N D LY H OT E LS
E A C H O F T H E PA RTS I S R AT E D T H R O U G H A F O U R- P O I N T L I K E RT
SCALE
QUESTIONNAIR
EA t t r i b u t e s o f a n E c o - F r i e n d l y
INSTRUCTIONS: BELOW ARE STATEMENTS THAT REFER TO
Hotel
THE ATTRIBUTES OF AN ECO-FRIENDLY HOTEL.
PLEASE INDICATE YOUR LEVEL OF AGREEMENT TO THE
• Room FOLLOWING
Accommodation
The guest rooms have smart showers, room sensors,
thermostats for air conditioners,
• Amenitie and reduced light bulb brightness.
s
The hotel's fitness center uses reusable water bottles with filtration
to prevent contamination
and contains low-flow showerheads and faucets in its locker rooms
• Other and restrooms to reduce water consumption.
Services
The hotels' laundry services use high-efficiency washers and dryers, which
are Energy Star Certified to
reduce water and energy consumption and possess advanced technologies
that1 - use less DISAGREE
STRONGLY water and electricity.
2 - DISAGREE 3
- AGREE 4 - STRONGLY AGREE
E A C H O F T H E PA R TS I S R AT E D T H R O U G H A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
E Perceived Quality of Respondents
towards Eco-Friendly Hotels
INSTRUCTIONS: BELOW ARE STATEMENTS THAT REFER TO
THE SERVICE QUALITY OF AN ECO-FRIENDLY HOTEL.
Please indicate your perceived quality using the following:
Reliabi
lity • The hotel can provide comfortable rooms by offering natural
materials like bamboo or
rattan and organic cotton bed linens, towels, and bathrobes,
Assura ensuring guest comfort.
nce
• The hotel staff and management show professionalism and mastery of
environmental management programs such as environmental training
plans and curriculum in implementing
its daily operations and services.
1 - POOR 2 - AVERAGE 3 -
E A C H O F T H E PA R TS I S R GOOD
AT E D T4 H
- EXCELLENT
R O U G H A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
E Perceived Quality of Respondents
towards Eco-Friendly Hotels
INSTRUCTIONS: BELOW ARE STATEMENTS THAT REFER TO
THE SERVICE QUALITY OF AN ECO-FRIENDLY HOTEL.
Please indicate your perceived quality using the following:
Tangibi
lity
• The hotel provides top-notch facilities for water conservation by
providing a program
to minimize water contamination and pollution prevention through a
Empat wastewater treatment plant and
hy corrective and preventive actions
• The hotel staff are trained to handle environmental inquiries such as
filtrate water stations, environment-friendly amenities and services,
and waste management systems.
1 - POOR 2 - AVERAGE 3 -
E A C H O F T H E PA R TS I S R GOOD
AT E D T4 H
- EXCELLENT
R O U G H A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
E Perceived Quality of Respondents
towards Eco-Friendly Hotels
INSTRUCTIONS: BELOW ARE STATEMENTS THAT REFER TO
THE SERVICE QUALITY OF AN ECO-FRIENDLY HOTEL.
Please indicate your perceived quality using the following:
Responsiv
eness
• The hotel anticipated inquiries and provided the guests with ample
and visible information about its environmental management plan,
activities, and environmental policies.
1 - POOR 2 - AVERAGE 3 -
E A C H O F T H E PA R TS I S R GOOD
AT E D T4 H
- EXCELLENT
R O U G H A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
PEe r c e i v e d B e n e f i t t o w a r d s Eco-Friendly
Hotels
INSTRUCTIONS: BELOW ARE STATEMENTS THAT REFER TO THE PERCEIVED BENEFIT OF AN ECO-
FRIENDLY HOTEL. PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING
STATEMENTS USING THE GIVEN SCALE.
• I enjoy staying at an eco-friendly hotel because of its
environmental activities
that reduce carbon emissions compared to non-eco-friendly hotels.
• I am more willing to pay for my accommodation at a hotel that
offers green initiatives and sustainable practices than non-eco-
friendly hotels.
• I was able to gain knowledge about the potential impact of
green practices in the hotel through its environmental policies
and plan to inform the guests about the eco-friendly initiatives.
1 - UNFAVORABLE 2 - SOMEWHAT FAVORABLE 3 - Favorable
E A C H O F T H E PA R TS I S R AT E D 4T -HHighly
R O U GFavorable
H A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
GEu e s t S a t i s f a c t i o n t o w a r d s Eco-Friendly
Hotels
INSTRUCTIONS: BELOW ARE STATEMENTS THAT REFER TO THE GUEST SATISFACTION OF AN
ECO-FRIENDLY HOTEL. PLEASE INDICATE YOUR LEVEL OF SATISFACTION IN THE FOLLOWING
STATEMENTS USING THE GIVEN SCALE.
• Eco-friendly hotels met my expectations regarding room
accommodation compared to non-eco-friendly hotels.
• Eco-friendly hotel features provide quality service compared to
non-eco-friendly hotels.
• Eco-friendly hotels can offer more comfort through high-quality
and fun services compared to non-eco-friendly hotels.
1 - HIGHLY DISSATISFIED2 - DISSATISFIED 3 - SATISFIED 4 -
E A C H O F T H E PA R TS I S R AT E DHIGHLY
T H R O USATISFIED
G H A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
E
Revisit Intention towards Eco-Friendly
Hotels
BELOW ARE STATEMENTS THAT REFER TO THE REVISIT INTENTION OF AN ECO-FRIENDLY
HOTEL. PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS
REGARDING REVISIT INTENTION USING THE GIVEN SCALE.
• I would recommend staying in a hotel that promotes innovation
and green practices.
• I am planning to revisit a hotel that offers green premiums in
its products and services to prevent the emission of carbon
footprint.
• I have a strong intention to visit a hotel that offers in-room
sustainable practices on its accommodation.
1 - STRONGLY DISAGREE2 - DISAGREE 3 - AGREE 4 -
E A C H O F T H E PA R TS I S R AT E DSTRONGLY
T H R O U G HAGREE
A F O U R- P O I N T L I K E RT S C A L E
QUESTIONNAIR
E
STUDIES TO SUPPORT THE RESEARCH
QUESTIONNAIRE
ASEAN Green Hotel Standard
Kristine (2023) Subic Bay Metropolitan
Authority Guideline
Moise, et al. al. (2018)
REFERENCES
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