Introduction to the
Entrepreneurship Course
Welcome to the comprehensive entrepreneurship course that provides the
essential knowledge and skills for aspiring entrepreneurs. From ideation to
execution, this course equips students with the tools needed to succeed in the
dynamic world of business.
by Madhuranjan Thakur
Course Objectives and Learning
Outcomes
1 Skills Development 2 Strategic Planning
Understand the key traits of successful Learn to create business plans, identify
entrepreneurs, develop critical thinking, market opportunities, and implement
and master the art of innovation. effective strategies for growth and
sustainability.
3 Leadership & Management
Enhance leadership skills, learn effective team management, and understand the importance
of ethical business practices.
Course Structure and Timeline
1 Week 1-4
Introduction to entrepreneurship, understanding market trends, and initiating a
business model canvas.
2 Week 5-8
Developing a business plan, financial projections, and navigating legal aspects of
entrepreneurship.
3 Week 9-12
Marketing strategies, building a brand, and launching a start-up.
Course Topics and Modules
Exploration Phase Execution Phase Growth Phase
• Market Research • Business Model • Marketing & Branding
• Idea Validation Development • Sales Strategies
• • Financial Planning •
Opportunity Identification Scale-Up Techniques
• Legal Considerations
Teaching Methodology and Resources
Lectures & Workshops Case Studies & Simulations
Engaging in interactive sessions led by Analysing real-world examples and
industry experts and experienced participating in immersive learning
entrepreneurs. experiences.
Online Resources
Accessing a library of research materials, video tutorials, and e-books to enrich knowledge.
Assessment and Grading Criteria
1 Project Presentations 2 Research Assignments
Demonstrate the application of Conduct in-depth market research,
entrepreneurial principles through financial analysis, and develop strategic
business pitch presentations. reports.
3 Collaborative Projects
Engage in group projects that simulate entrepreneurial scenarios and decision-making.
Instructor and Guest Speakers' Profiles
Expert Instructors Inspiring Guest Speakers Diverse Perspectives
Meet our seasoned instructors with Renowned industry leaders and Gain valuable knowledge from guest
hands-on experience in launching entrepreneurs share their insights speakers belonging to different
and managing successful businesses. and experiences with the class. sectors and industries.
Success Stories of Past Students
Award-Winning Ventures
Discover the inspiring journeys of students who transformed business ideas into
award-winning ventures.
Industry Disruptors
Read about graduates who became trailblazers in their respective industries with
innovative startups.
Global Impact
Explore stories of entrepreneurs who expanded their enterprises globally and created
a significant impact.
Enrollment and Registration Information
Course Start Date September 1, 2023
Duration 12 Weeks
Tuition Fee $2500
Application Deadline July 15, 2023
Frequently Asked Questions (FAQs)
1 Who Can Enroll? 2 Are There Any Prerequisites?
The course is open to all individuals interested in No, there are no prerequisites for this course. It's
entrepreneurship, regardless of prior experience. designed for beginners and seasoned
entrepreneurs alike.
3 Is Financial Aid Available? 4 What Support Is Offered After
Course Completion?
Partial scholarships and financial aid options are
available. Contact our admissions office for more Graduates receive ongoing mentorship and access
details. to networking events to aid in their entrepreneurial
journey.
