GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
Lyallpur Business School
Course Specifications
(MGT-601. - Entrepreneurship 3(3-0))
2020-2021
http://www.gcuf.edu.pk/
COURSE SPECIFICATIONS
Basic Information
Course Title: Entrepreneurship
Course Code: MGT-601. - Entrepreneurship 3(3-0)
Course credits/week: Theory: 03
Program(s) on which the course is given: BBA 7th
Department offering the program: Lyallpur Business School
Department offering the course: Lyallpur Business School
Overall Aims of the Course
Course Description:
The Entrepreneurship is basically designed for BBA students to educates and make them
effective part of organization as policy makers and for society and country as a independent
entrepreneur. After completing this course the students will be in a position to take initiative for
new business startups with complete knowledge of basic requirement to run a successful
business and avoid the chance of failure.
This course of entrepreneurship will help the students to understand the basic concept of
entrepreneurship. How the innovation in product, technology and product can be used as
source of differentiation to skim the maximum benefits from prevailing condition. Through
different entrepreneurs case studies the participant will be encouraged to take business initiative
for their own, family as well as economic growth of country and the world.
The course is primarily an interactive discussion including debates, mini cases, video lectures
and multiple opportunities to apply the theories that are discussed.
The objective of this course is to take a practical approach to handle business plan feasibility or
too start their own business. It gives the student a Basic and practical introduction to start new
business. This course provides in-depth exposure to practical examples and applications about
entrepreneurial decisions to start new business.
Class Format:
Entrepreneurship course is a concept based, practical and discussion-driven course, thus
the vast majority of our classes will be focused on concept discussion and case studies,
video case studies, individual and group assignments.
Our weekly class Instructions and discussions will follow this format:
WEEK MODULES/CONTENTS
Entrepreneurship the need of time
What is Entrepreneurship?
1st week Economic and personal Benefits of entrepreneurship
Why Study Entrepreneurship before startups
Entrepreneurs videos for motivation
Entrepreneurship and innovation
Creativity as a prerequisite to innovation
Innovation and entrepreneurship
2 week
nd
Opportunity through change
Windows and corridors
Innovative business case studies
Small business and corporate Entrepreneurship
Environment of small business
3rd week Case study : small is not bad
Resolution for success
Corporate entrepreneurship-Intrapreneurship
4th week Compelling Reasons to Start a Business
1: Work on things that matter to you,
2: Get a personal education,
3: Make more money
4: Job security
5: Flexible schedule
6: Cash in on tax benefits
7: Fill a void in the community
8: Every day brings new challenges
9: Surround yourself with good people
10: Acquire the quality of life you want
11: Take on a career in a completely different field
12: Never work a day in your life
13: Tap into hidden creativity
14: Startup resources are plentiful
15: Turn your vision into reality
Individual benefits to become entrepreneur
1: Be the boss you’d want2: Overcome a layoff 3 : Create a sellable
asset 4: Join the wave of the future 5: spend more time with your
children 6: Create a legacy 7 : Share your talents with others 8:
5th week Delegate responsibilities that you don’t like 9: The internet offers more
sales possibilities 10: Personal fulfillment 11: Build a variety of skills
12: Keep someone else from taking your idea 13: Create the
atmosphere you want 14: Be a rock star 15: Own your decisions
5th week Motivational stories and videos of world successful entrepreneurs
6th week A model for new Venture
Concept of planning paradigm
Four stages growth model
Fundamental of feasibility plan
Responsibility for Business Planning
Product and services concept for new venture
7 week
th
Case studies : 1. I cannot believe it is Yogurt
2. The company as an environment tool
The product concept and commercial opportunities
A macro view : manufacturing matters
8th week Product and technology
Identifying opportunities
Consider local as well as international changes
Product development process
● Idea generation stage
● Transition
● Incubation
● Commitment
9th week
● Implementation
● Commercialization
How to be effective entrepreneur
10th week ● How to Avoid Killing Your Startup
● How to Increase Your ROI With Color Psychology
● How We’re Building and Launching a New Product, Step-by-
Step
● How to Create a Financial Contingency Plan for Your Business
● Customer Service: A Sense of Mission
Interviews and discussion with successful entrepreneurs to know
Hardship in business
Motivation to do good business
11 week
th
Opportunities in business
How to run effective business
12th week Activities to develop business ideas individually and in groups
Product protection: patents, trademarks and copyrights
Introduction to patents
Types of patents
Patents process
12th week Trademarks
Trademarks and services marks
Trade secrets
13th week Marketing and new venture
The marketing concept
Perspective on marketing research
Market research in prestart up phase
Market focus on organization
Source of market intelligence
Implication of market research and competitive analysis
Marketing: fundamental of marketing
Product concept
Distribution
14th week Promotion pricing
Marketing strategies
Marketing plan
Case studies
International Market : New venture opportunities
Changing International environment
Exporting
15th week Importing
Establishment of international venture
The foreign environment of business
The entrepreneurial team and business formation
● Matching human resource needs and skill
● Networking
16th week ● Legal form of business in perspective
● Managing growth and transition
17th week Course participant business ideas presentation and display for
public
18th week Open session for discussion of business ideas with mentors
Required Learning Resources
Text Book(s): Entrepreneurship , new venture creation by David H. Holt
(Title, Author, Edition, Publisher) 4th Edition . Pearson, 2018
Reference Book(s): Entrepreneurship for Everyone: A Student Textbook:
ISBN 10: 1412947758 ISBN 13: 9781412947756
(Title, Author, Edition, Publisher)
Publisher: SAGE Publications Ltd, 2008
100 Startup: Reinvent the Way You Make a Living, Do What You
Love, and Create a New Future - 12 edition
Facilities Required for Teaching and Learning
-White Board
-Multimedia
Contact Details:
Dr. Mohsin Bashir Associate Professor ,Lyallpure Business School
Faculty of Economics & Management Sciences,
GC University, Faisalabad, Pakistan.
Phone(office): 041-9203020 E-Mail: Drmohsinbashir@gcuf.edu.pk
Course Specifications Developed By: Reviewed By (Dean FE & MS):
Dr. Mohsin Bashir Dr Waseem Bari, Assistant Professor in management
Date: September 2020 Date: October 2020
