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Managerial Economics: Prof. Swaha Shome

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MANAGERIAL ECONOMICS

Prof. Swaha Shome

Managerial Economics
Objectives

Understand usefulness of economics in describing managerial behavior. Understand how economics can be used to improve managerial decisions. Appreciate vital role of business in society.

What is Managerial Economics?


Howard Davies It is the application of economic analysis to business problems; it has its origin in theoretical microeconomics.

Why Managerial Economics?

A powerful analytical engine. A broader perspective on the firm.


what is a firm? what are the firms overall objectives? what pressures drive the firm towards profit and away from profit

The basis for some of the more rigorous analysis of issues in Marketing and Strategic Management.

Contents

Introduction to economics- scarcity, choice and Efficiency. Role of Government Demand and Supply analysis Consumer behaviour Production and costs Markets

Market Structures

Perfect competition Monopoly Oligopoly Monopolistic Competition

Pricing practices- transfer pricing Current developments

TEN PRINCIPLES OF ECONOMICS


How people make decisions: People face trade offs The cost of something is what you have to give up. Rational people think at the margin People respond to incentives

How people interact? Trade can make everybody better off Markets are usually a good way to organize economic activity Government can sometimes improve market outcomes

How the economy as a whole works? A countrys standard of living depends on the its ability to produce goods and services Prices rise when Govt prints too much money Society faces a short run trade off between inflation and trade off

Scarcity and Economic System

1.

2.

3.

What are the opportunity costs of the choices you make? How does a production possibility frontier (PPF) illustrate opportunity cost, specialization of resources, inefficiency, and economic growth? What are the differences between command economies, free market economies, and mixed economies in terms of the ways they address the 3 basic economic questions?

Opportunity Cost - Components


Direct money cost of a choice may only be a part of the cost of that choice Cost of a choice = explicit costs + implicit costs Explicit costdollars actually paid out for a choice Accounting cost Implicit costvalue of something sacrificed when no direct payment is made

Opportunity Cost and Society


Resources in whole society are limited. All production carries an opportunity cost To produce more of one thing
Must

shift resources away from producing something else

No free lunch!

Increasing Opportunity Cost

According to law of increasing opportunity cost

The more of something we produce


The

greater the opportunity cost of producing even more of it

This principle applies to all of societys production choices

Production Possibilities Frontiers

Production Possibilities Frontiers (PPF) shows the combinations of two goods that can be produced with resources and technology available

Opportunity cost

Opp. cost of X = Amount of Y to be compensated for one more unit of X

Situation 1 2 3 4 5 6

X 0 1 2 3 4 5

Y 20 18 15 11 6 0

Opp. cost of X increases as you produce more of X

Opportunity Cost - Illustrated

Sacrifice of alternatives in production/consumption of a good Eg. Let a farm produce 1000 tonnes of wheat or 2000 tonnes of sugar Opportunity Cost of producing 1 ton wheat = 2 tonnes of sugar foregone.

Production Possibility Curve


Enclosed region unemployment Outside graph not feasible

Various combinations of 2 classes of goods produced provided resources in the economy are fully employed

0 0 1 2 3 4 5 6

Production Possibility Frontier


Curve shows all possible 2-goods combination that an economy can produce - Specified time period - Resources fully & efficiently employed - Issues of choice & opportunity cost Concave to origin increasing opportunity cost Region interior to PPF economy has not attained Productive Efficiency unemployment

PPF Shift
8

Economic Growth
7 6

Improvement in skills
Improved Technology Increase in factors of production
0 1 2 3 4 5 6 7 8

Economic Activity is transformation of inputs into output What to produce? How to produce? For whom to produce? Economics is concerned with identification, explanation and solution of these problems

Resource Allocation

Problem of resource allocation

Which goods and services should be produced with societys resources? Where on the PPF should economy operate? How should they be produced? No capital at all Small amount of capital More capital Who should get them? How do we distribute these products among the different groups and individuals in our society?

The Three Methods of Resources Allocation

Market Economy

Resources are allocated through individual decision making Dominant method Resources are allocated according to explicit instructions from a central authority.

Command Economy (Centrally-Planned)

Mixed economy- a combination of markets and state

The Nature of Markets

A market is a group of buyers and sellers with the potential to trade with each other

Global markets
Buyers

and sellers spread across the globe and sellers within a narrowly defined

Local markets
Buyers

area

INVISIBLE HAND

In trying to maximize his own welfare an individual is led by an invisible hand to achieve the best for all. A competitive market economy will provide an efficient allocation of resources through the price mechanism

The Importance of Prices


A price is the amount of money that must be paid to a seller to obtain a good or service When people pay for resources allocated by the market

They must consider opportunity cost to society of their individual actions

Markets can create a sensible allocation of resources

Objective maximum possible ends by sacrificing the minimum possible resources

Ends are unlimited but can be graded in priority Means are limited and they have alternative uses This leads to the twin issues of efficiency and choice

Types of Economic Systems

An economic system is composed of two features

Mechanism for allocating resources


Market Command

Mode of resource ownership


Private
State

Figure 4: Types of Economic Systems


Resource Allocation
Market Command

Private

Market Capitalism

Centrally Planned Capitalism

Resource Ownership
State Market Socialism Centrally Planned Socialism

Role of Government

Increasing efficiency by: a. Increasing competition b. control of externalities c. public goods Equity: redistribution of income by taxes and public expenditure Macro-stability : control inflation, ensure growth, reduce unemployment and stabilize exchange rates

Externalities

Externalities can occur in production or consumption. External costs : pollution due to industries, traffic congestion etc External benefits: research, ancilliary industries, reducing pollution External costs in consumption passive smoking

Public Goods

Private goods are depletable and excludable. Hence there is no extra cost for serving an additional user. This makes pricing of such goods difficult. It is difficult to collect fees for public goods thus discouraging private enterprise.

Mixed economy

The government and the private sector interact in solving economic problems. Government controls a significant share of the output through taxation, transfers, provision of public goods and also regulates the extent to which individuals pursue their self interest.

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