Managerial Economics: Prof. Swaha Shome
Managerial Economics: Prof. Swaha Shome
Managerial Economics: Prof. Swaha Shome
Managerial Economics
Objectives
Understand usefulness of economics in describing managerial behavior. Understand how economics can be used to improve managerial decisions. Appreciate vital role of business in society.
what is a firm? what are the firms overall objectives? what pressures drive the firm towards profit and away from profit
The basis for some of the more rigorous analysis of issues in Marketing and Strategic Management.
Contents
Introduction to economics- scarcity, choice and Efficiency. Role of Government Demand and Supply analysis Consumer behaviour Production and costs Markets
Market Structures
How people make decisions: People face trade offs The cost of something is what you have to give up. Rational people think at the margin People respond to incentives
How people interact? Trade can make everybody better off Markets are usually a good way to organize economic activity Government can sometimes improve market outcomes
How the economy as a whole works? A countrys standard of living depends on the its ability to produce goods and services Prices rise when Govt prints too much money Society faces a short run trade off between inflation and trade off
1.
2.
3.
What are the opportunity costs of the choices you make? How does a production possibility frontier (PPF) illustrate opportunity cost, specialization of resources, inefficiency, and economic growth? What are the differences between command economies, free market economies, and mixed economies in terms of the ways they address the 3 basic economic questions?
Direct money cost of a choice may only be a part of the cost of that choice Cost of a choice = explicit costs + implicit costs Explicit costdollars actually paid out for a choice Accounting cost Implicit costvalue of something sacrificed when no direct payment is made
Resources in whole society are limited. All production carries an opportunity cost To produce more of one thing
Must
No free lunch!
Production Possibilities Frontiers (PPF) shows the combinations of two goods that can be produced with resources and technology available
Opportunity cost
Situation 1 2 3 4 5 6
X 0 1 2 3 4 5
Y 20 18 15 11 6 0
Sacrifice of alternatives in production/consumption of a good Eg. Let a farm produce 1000 tonnes of wheat or 2000 tonnes of sugar Opportunity Cost of producing 1 ton wheat = 2 tonnes of sugar foregone.
Various combinations of 2 classes of goods produced provided resources in the economy are fully employed
0 0 1 2 3 4 5 6
PPF Shift
8
Economic Growth
7 6
Improvement in skills
Improved Technology Increase in factors of production
0 1 2 3 4 5 6 7 8
Economic Activity is transformation of inputs into output What to produce? How to produce? For whom to produce? Economics is concerned with identification, explanation and solution of these problems
Resource Allocation
Which goods and services should be produced with societys resources? Where on the PPF should economy operate? How should they be produced? No capital at all Small amount of capital More capital Who should get them? How do we distribute these products among the different groups and individuals in our society?
Market Economy
Resources are allocated through individual decision making Dominant method Resources are allocated according to explicit instructions from a central authority.
A market is a group of buyers and sellers with the potential to trade with each other
Global markets
Buyers
and sellers spread across the globe and sellers within a narrowly defined
Local markets
Buyers
area
INVISIBLE HAND
In trying to maximize his own welfare an individual is led by an invisible hand to achieve the best for all. A competitive market economy will provide an efficient allocation of resources through the price mechanism
A price is the amount of money that must be paid to a seller to obtain a good or service When people pay for resources allocated by the market
Ends are unlimited but can be graded in priority Means are limited and they have alternative uses This leads to the twin issues of efficiency and choice
Private
Market Capitalism
Resource Ownership
State Market Socialism Centrally Planned Socialism
Role of Government
Increasing efficiency by: a. Increasing competition b. control of externalities c. public goods Equity: redistribution of income by taxes and public expenditure Macro-stability : control inflation, ensure growth, reduce unemployment and stabilize exchange rates
Externalities
Externalities can occur in production or consumption. External costs : pollution due to industries, traffic congestion etc External benefits: research, ancilliary industries, reducing pollution External costs in consumption passive smoking
Public Goods
Private goods are depletable and excludable. Hence there is no extra cost for serving an additional user. This makes pricing of such goods difficult. It is difficult to collect fees for public goods thus discouraging private enterprise.
Mixed economy
The government and the private sector interact in solving economic problems. Government controls a significant share of the output through taxation, transfers, provision of public goods and also regulates the extent to which individuals pursue their self interest.