Product Roadmap

[Insert Title Here]

Template validated by Amin Bashi, VP of Product, and Senior Director of Product at Product School
Start Here!
1. Read through to understand what a Product Roadmap is
2. Prefer video content? Check out How to Build Strategic Roadmaps
3. Select the best roadmap model for your needs
4. Share with your team!
5. Get stakeholder buy-in

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In this template: 4 Product Roadmaps

Feature Outcome-Based Agile Visual

THE GO-TO: THE MODERN: Outcome-Based THE TECHNICAL: THE NO-FRILLS:
Feature Roadmap Roadmap Agile Roadmap Visual Roadmap

Good for: Good for: Good for: Good for:

Detailed solutions and the Aligning Product Vision + Action Highly technical projects An easily digestible overview
steps to get there

To communicate with: To communicate with: To communicate with:

To communicate with:
Product Team Product Team, influential stakeholders Engineers + Product Dev
Influential stakeholders; non-
Product team members
Time or progress-based Sprint-based
Now-next-later framework

List of features to be A high-level view of the roadmap

Uses Product Vision and business goals Details small chunks of work
developed and released for a that is simple and easy to
as a starting point and solves user linked to the epics and features
product. Shows the solution, problems that will lead to those desired understand.
that will be released with sprints.
not the problem space. outcomes.
To explore later: The different types of roadmaps

Outcome based Business Experiment based Timeline Agile Short and long
term

Visual OKR Product launch Technology Feature based

Ready to double click into these roadmaps right now? Then you need The Ultimate Guide to Roadmapping
Feature Roadmap
The baseline Product Roadmap that every PM has in their toolbelt. You’ve
identified your solution and need detailed steps on how to get there. What to
include:

1. Features, by category or theme

2. Simple titles
3. An indication of progress or time
 Example: Feature roadmap
Today

Q Q
Q2 Q3 Q4
1 1

New Preference Settings

Profile
Login with LinkedIn

Omni Channel Notifications

Notifications
Vendor Update

Integrate Reputation
Community
Translations

New Badging System

Gamification
New Graphics
Create your own feature roadmap

Create an agile roadmap in Google Sheets or

download as an Excel.

MAKE A COPY DOWNLOAD

Feature Product Roadmap

Outcome-Based Roadmap

Reverse engineer the Product Roadmap process by starting with Product and
Business vision, then work your way down to user behavior.

1. Define Product Vision

2. Define long-term goals
3. Identify opportunities
4. Define desired short-term outcomes
5. Build features aligned with outcomes
What is an Outcome?

outcome [owt-kuhm]
noun
A measurable change in customer behavior.

Define outcomes by the customer behaviors you need to change in order to achieve
your goal. The goal of any feature you ship to a customer should be to change the
customer’s behavior in a measurable and positive way.
Strategy → Discovery

Business Impacts Product Vision Principles / Values

Goal/Objective Goal/Objective

Outcome/ Outcome/ Outcome/ Outcome/

Key result Key result Key result Key result

Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity

Discovery → Delivery

Opportunity Opportunity Opportunity Opportunity

Idea Idea Idea Idea Idea Idea Idea Idea

Solution Solution Solution Solution

Feature or Feature or Feature or Feature or

Experiment Experiment Experiment Experiment
 Project name
Step 1: Define Product Vision
Roadmaps are only as good as
your prioritization strategy. What would the world look
What are our business values What will this product be like
Starting with Product Vision will like if we solved our customer
and needs? in 5 years?
help you ruthlessly prioritize and problem?
make decisions on what to build
and what not to build.

Product Vision
In the next 5 years, this product will ____ and address ___ business needs.
Statement

Watch this video for more guidance on Product Vision

 Project name
Step 2: Define long-term Goals/Objectives
2 to 3 goals for your company
for the next 1–2 years that, if
achieved, would result in you
getting closer to your Product
Vision.

In the Objectives and Key Objective #1

Results (OKR) framework, these
are also known as Objectives.

Objective #2

Objective #3
 Project name
Step 3: Define Outcomes/Key Results
Now, map 1 to 3 short-term
Outcomes to each Goal you’ve
laid out. What are concrete
actions you can take in the next
few months to move towards
that goal? Key Result A
Maps to Objective #1
In the Objectives and Key
Results (OKR) framework, these
are also known as Key Results. Key Result B
Maps to Objective #1

Key Result C
Maps to Objective #2

Key Result D
Maps to Objective #2

Key Result E
Maps to Objective #3
 Project name
Step 4: Identify Opportunities
Opportunities for changing
customer behavior. Customer
Problems, Customer Gains, or
Customer Pains, which, if
solved, would lead to the desired
Outcomes/Key Results.
Opportunity

Opportunity

Opportunity

Opportunity

Opportunity
 Project name
Modern Product Teams are Step 5: Features OR experiments
increasingly Experiment-
based. At this point in the
process, decide whether to take
the route of building features or
running experiments.

If building features Feature/

Experiment
Identify features that take
advantage of Opportunities and
move you towards Feature/
Outcomes/Key Results, and Experiment
decide which ones to build.

This way you know all the Feature/

features you work on help solve Experiment
the customer problem AND
achieve business objective.
Feature/
If running experiments Experiment
Define what solutions you want
to test tied to Outcomes/Key
Results. Explore different ideas Feature/
and test their performance. Experiment
Outcome-based Product Roadmap

Goal/Objective Now (1-2 months) Next (3 - 6 months) Later (6+ months)

Outcome/Key Result
Goal/Objective #1 Customer behavior A changes
from X% to Y% by date Z

Goal/Objective #2

Goal/Objective #3
 Workforce management app

Example: Outcome-based Product Roadmap

Product Vision In the next 3 years, this product will be the #1 mobile workforce management
Statement application for hotel maintenance across the Americas and Europe

Utilized daily by 25% of hotel maintenance crews in European target markets by

2023 Goal
July 30 2023
Example: Outcome-based Product Roadmap

Goal Now (1-2 months) Next (3 - 6 months) Later (6+ months)

EU Daily Usage = 34% of users EU Usage

Mobile worker DAU increased
Daily use
30% in EU by Feb 28, 2023
Double DAU within the next 6 At least 80% of all app users
Total downloads = 120k
months manage at least 5 work orders
Total downloads weekly
Daily app downloads up by 80%
by end of 1H2023

Expand deeper in EU
Enter Easter European EU
Work in your language Market by 1Q2023 Increase native language use
Customers create a work order in 35% of all application usage is in
Go big in Europe with 35% usage
their language within 5 min of Portuguese, French, or Spanish
Compliance needs
app download by Dec 31 2022 by end of 2023
Full GDPR compliance by
1Q2020
Agile Roadmap
Let’s get technical. A roadmap for details, execution, and communication with
engineers.

1. Development Team ONLY

2. Small chunks of work
3. Detailed
4. Changes frequently
5. Sprint-based
Example: Agile Roadmap
1. 2.
Sprint 1.1 1.3 2.2
2 1
Front-end prototype Environment setup Store review Environment setup Unit testing
Development

Repository deployment Back-end engine Demo staging Integrated prototype Back-end analytics

Feature A scope Feature B scope Analytics engine Engineering review

MVP Requirements Roadmap brief Pilot Launch Backlog sweep

Product

Feature requirements Feedback Customer Testing Feature release A-B

Wireframe UX Design Templates Feature-level design UX Audit High level design

UX

Metrics QA Variance testing UAT PM Testing

QA
Create your own agile roadmap

Create an agile roadmap in Google Sheets or

download as an Excel.

MAKE A COPY DOWNLOAD

Agile Roadmap
Visual Roadmap
When you need to get stakeholder buy-in, condense your plan into a
visual roadmap.

1. Removes knowledge barriers

2. Effective communication
3. High level, key info
4. Streamlined, simple
5. Visually appealing
Create your own visual roadmap

Title 01 Title 02 Title 03 Title 04

Short description goes Short description goes Short description goes Short description goes
here here here here
Example: Visual Roadmap

Website launch Debugging New content flow Transfer old content

Q1 - transfer main web Q2-Q3 - identify and Q4 - create workflows and Q1-Q2 2023 - Finalize old,
architecture to new CMS debug high priority architecture for adding new low priority content transfer
issues with transfer content types
More resources!

Learn about
OKR-Driven Product Roadmaps by Mic
rosoft Principal PM
Or, dive deeper into Product Management with our
free resource collection.

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