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FLIPKART

Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore, India. It initially focused on online book sales but has expanded into various product categories including electronics, fashion, home goods, and lifestyle products. The company operates several house brands and has partnered with companies like Motorola to be exclusive retailers of their smartphones in India. It has grown significantly since its founding and faces competition from companies like Pepperfry, Snapdeal, and Baggout in the Indian e-commerce market.

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Sneha Shukla
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390 views7 pages

FLIPKART

Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore, India. It initially focused on online book sales but has expanded into various product categories including electronics, fashion, home goods, and lifestyle products. The company operates several house brands and has partnered with companies like Motorola to be exclusive retailers of their smartphones in India. It has grown significantly since its founding and faces competition from companies like Pepperfry, Snapdeal, and Baggout in the Indian e-commerce market.

Uploaded by

Sneha Shukla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Flipkart 

is an Indian 
e-commerce company, headquartered
in Bangalore, and incorporated in Singapore as
a private limited company. The company
initially focused on online book sales before
expanding into other product categories such
as consumer electronics, fashion, home
essentials, groceries, and lifestyle products.
ABOUT COMPANY
Type Private, subsidary

Industry E-commerce
Founded 2007 (15 years ago)

Founder Sachin Bansal


Binny Bansal
Headquarters Bangalore, Karnataka, India (operational
HQ)
Singapore (legal domicile)

Area served India


Key people Kalyan Krishnamurthi ( CEO )
Services Online shopping
HISTORY
 Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, alumni
of the IIT, Delhi and former Amazon employees . The company initially focused on
online book sales with country-wide shipping. Flipkart slowly grew in prominence
and was receiving 100 orders per day by 2008. In 2010, Flipkart acquired the
Bangalore-based social book discovery service WeRead from Lulu.com

 In February 2014, Flipkart partnered with Motorola Mobility to be the


exclusive Indian retailer of its Moto G smartphone.Motorola also partnered
with Flipkart on the Moto E, a phone targeted primarily towards emerging
markets such as India
SWOT OF FLIPKART
HOUSE BRANDS
 Flipkart operates several house brands, including Citron(home appliances) and
Digiflip (formerly for electronics and accessories).In 2017, Flipkart launched
additional house brands, including Billion (smartphones),Smartbuy (electronics
accessories, effectively replacing Digiflip) and MarQ (for large appliances, although
its launch was complicated by a trademark dispute with an existing company, Marc
Enterprises).

 In 2019, Flipkart began selling Nokia-brand televisions. A 55-inch, Android TV-


based 4K Smart TV was the first product released under that licensing
agreement.A 43-inch TV was unveiled on 4 June 2020.[1
Compare Flipkart to Competitors

Pepperfry
Pepperfry operates online furniture, home, and living
marketplace offering products across categories such as
furniture, home decor, lamps & lighting, bath & body.

Snapdeal
Snapdeal is an India-based daily deal site
featuring a wide range of products and services
from thousands of national, international, and
regional .

Baggout
Baggout is an online platform where users
browse through personalized catalog of
products created by their friends. 
https://www.flipkart.com/

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