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CONCRET
E
2. Concise, not verbose: Good writer uses language which is
straightforward and direct-to-the-point.
A letter sent to high school students warning them of the risks of an unhealthy diet:
"Individuals who maintain a diet of high fat content are exposed to an increased risk of
developing atherosclerosis, which is a buildup of fat deposits on the inner walls of the arteries.
This condition can reduce or cut off the flow of blood in the arteries serving the major organs
of the body. This can lead to poor health.“
In both examples above, the language that is used is unfamiliar to the readers. As a result, the
message loses its impact.
4. Precise and clear: the meaning of words is
relative and situational therefore, words can be
interpreted in different ways by different people
in different situations. The more precise and
clear one’s use of language, the fewer the
number of possible interpretations for a
message.
For example:
Notice that any of the three examples could be effective, depending upon the reader, the
writer's relationship with the reader, and the situation.
GUIDE QUESTION!!!
1. What are the reason why we should study the
characteristics of effective language?