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Sampling

This presentation discusses different sampling techniques used in research. It defines key terms like population, sample, and target population. There are two main types of sampling: probability sampling and non-probability sampling. Probability sampling techniques like simple random sampling, stratified random sampling, and systematic random sampling give every member of the population an equal chance of being selected. Non-probability techniques like purposive sampling, convenience sampling, and snowball sampling do not give every member an equal chance. Examples of each technique are provided.

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181 views16 pages

Sampling

This presentation discusses different sampling techniques used in research. It defines key terms like population, sample, and target population. There are two main types of sampling: probability sampling and non-probability sampling. Probability sampling techniques like simple random sampling, stratified random sampling, and systematic random sampling give every member of the population an equal chance of being selected. Non-probability techniques like purposive sampling, convenience sampling, and snowball sampling do not give every member an equal chance. Examples of each technique are provided.

Uploaded by

enam professor
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Presentation on sampling

technique

BY:HARPREET KAUR TOOR


Sampling

Sampling - drawing sample from population.

 Usual goal: to produce representative sample


(similar to the population).
Terminology Used in Sampling

 Sample - set of elements taken from population.


 Population: Aggregation of all units in which
researcher is interested.
 Target Population: People who are meeting
designed set of criteria
 Accessible Population: Who are accessible as
subjects for study
TYPES OF SAMPLING TECHNIQUE

PROBABILITY SAMPLING TECHNIQUE: In this


technique every subject in population has equal
chance to be selected as study sample.

NON-PROBABILITY SAMPLING TECHNIQUE :In this


techniques samples are gathered in a process that
does not give all the individuals in the population
equal chances of being selected.
PROBABILITY SAMPLING TECHNIQUE AND
ITS TYPES
 SIMPLE RANDOM SAMPLING
 STRATIFIED RANDOM SAMPLING
 SYSTEMATIC RANDOM SAMPLING
 MULTISTAGE SAMPLING
 SEQUENTIAL SAMPLING
Simple Random Sampling

 First type of random sampling: simple random


sampling (SRS).
 SRS most basic type of random sampling.
 Every member of population has an equal chance to
be selected as subject.
 For Example: By Lottery Method
STRATIFIED SAMPLING

 Dividing heterogenous population in strata base


on selected traits such as age,gender,education
For example:A researcher has three strata with
100,200 and 300 population sizes respectively
and researcher choose a sampling fraction ½.the
researcher must randomly sample 50,100,150
subjects from each stratum respectively.
Systematic Sampling

It involves selection of every kth case from list of


group such as every 10th person on a patient list or
every 100th person from phone directory.
K=N/n =No.of subjects in target population/size of
sample
K=500/100=5 Every 5th person
MULTISTAGE SAMPLING

This method is used in cases where the population


elements are scattered over a wide area and it is
impossible to obtain a list of all elements
For example:A researcher wants to survey academic
performance of high school students in india.
SEQUENTIAL SAMPLING

Sample size is not fixed.The invesigator initial


selects small sample and tries out to make
inferences,if it is not able to draw results,he or
she then adds more subjects until clear cut
inferences can be drawn
For example:A researcher is studying association
between smoking and lung cancer.
Non-probability sampling technique

 Purposive sampling
 Convenient sampling
 Quota sampling
 Snow ball sampling
Purposive sampling

Subjects are chosen to be part of sample with


specific purpose in mind
e.g:A researcher wants to study lived experience of
postdiaster depression among people living in
earthquake affected areas of gujarat.
Convenience sampling

Where subjects are selected because of their


convenient accessibility and proximity of
researcher.
e.G if a researcher wants to conduct a study on the
older people residing in ludhiana and the
researcher observes that he can meet several
older people coming for morning walk in a park.
Quota sampling:

Where researcher ensure equal representation of


subjects,depending on which trait is considered as
the basis of quota.
e.g.if basis of quota is college level and the researcher
needs equal reprentation with sample size 100 he
must select 25 1st yr,25 second yr,25 third year,25
fourth year.
Snowball sampling

It is used to identify potential subjects in studies


where subjects are hard tro locate such as drug
abusers.
e.g.A researcher wants to conduct a study on
prevalance of HIV among commercial sex
workers
THANK YOU

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