HINDUSTAN KA DIL DEKHO

PRESENTED BY:-
RAMESHWARI SHAHI
VARUN ANAND
 ABOUT MADHYA PRADESH
Madhya Pradesh occupies perhaps
the oldest part of the subcontinent -
called the Gondwana - the home of
the Gonds.

Experts have concluded that these are

at least as old as the specimen at
Pyrnees. This was perhaps one of the
earliest
dwellings of human beings. In fact,
the excavations here have
revealed a cultural sequence right
from the late stone age to the early
historical period.
 PLACES TO VISIT
DESTINATIONS.

WILD LIFE.

FAIRS AND FESTIVALS.

ARTS AND CRAFT.

VEDIO
DESTINATIONS
Amarkantak
 Bandhavgarh
 Bhedaghat
 Bhimbetka
 Bhojpur
 Bhopal
 Chanderi
 Khajuraho
 Maheshwar
 Mandu
 Chitrakoot
 Gwalior
 Indore
 Jabalpur
 Kanha
 Omkareshwar
 Orchha
 Pachmarhi
 Panna
 Pench
 Sanchi
 Shivpuri
 Ujjain
 Amarkantak
Situated at an altitude of 1065 mt. at the meeting point
of the Vindhya and the Satpura mountain ranges
amongst sylvan surroundings, Amarkantak is a great
pilgrim centre for the Hindus, and is the source of the
rivers Narmada and Sone. While the Narmada flows
Westwards from Amarkantak, the Sone flows towards
the East. Amarkantak is indeed blessed by Nature. Holy
ponds, lofty hills, forested surroundings, breathtakingly
beautiful waterfalls and an ever-pervading air of serenity
make Amarkantak a much sought-after destination for
the religious-minded as well as for the nature-lover.
 Bandhavgarh
This is a small National Park; compact, yet full of
game. The density of the Tiger population at
Bandhavgarh is the highest known in India.
This is also White Tiger country. These have been
found in the old state of Rewa for many years. The last
known was captured by Maharajah Martand Singh in
1951. This White Tiger, Mohan, is now stuffed and on
display in the palace of the Maharajahs of Rewa.
 Bhedaghat
Soaring in glittering splendour, the Marble Rocks at
Bhedaghat rise to a hundred feet on either side of the
Narmada. The serene loveliness of the scene is one of cool
quiet, the sunlight sparkling on the marble-white pinnacles
and casting dappled shadows on the pellucid waters. These
white rocks with views of black and dark green volcanic
seams are truly majestic, and produce a magical effect on
moonlit nights.
The holy river flows by tranquilly flanked by the towering
cliffs which reflect in it like a mirror the changing moods of
nature. A little distance away, it becomes turbulent as it
plunges in a mighty water fall known as Dhuandhar.
 Bhimbetka
Surrounded by the northern fringe of the Vindhyan
ranges, Bhimbetka lies 46 km South of Bhopal. In this
rocky terrain of dense forest and craggy cliffs, over 600
rock shelters belonging to the Neolithic age were
recently discovered. Here, in vivid panoramic detail,
paintings in over 500 caves depict the life of the pre-
historic cave-dwellers making the Bhimbetka group an
archaeological treasure, an invaluable chronicle in the
history of man.
 Bhojpur
Founded by the legendary Parmar King of Dhar, Raja Bhoj
(1010-1053), and named after him, Bhojpur, 28 km from
Bhopal, is renowned for the remains of its magnificent
Shiva temple and Cyclopean dam.
The temple which has earned the nomenclature of the
Somnath of the east, is known as the Bhojeshwar Temple.
The temple was never completed and the earthen ramp
used to raise it to dome-level still stands. Had it been
completed, it would have had very few rivals. As it is, even
with the ravages of time, it remains one of the best
examples of temple architecture of the 11th - 13th centuries.
 Bhopal
Bhopal, capital of Madhya Pradesh combines scenic
beauty, historicity and modern urban planning. It is
situated on the site of an 11th century city, Bhojapal,
founded by Raja Bhoja.
Bhopal today presents a multi-faceted profile; the old city
with its teeming market places and fine old mosques and
palaces still bear the aristocratic imprint of its former
rulers; among them the succession of powerful Begums
who ruled Bhopal from 1819 to 1926. Equally impressive is
the new city with its verdant, exquisitely laid out parks and
gardens, broad avenues and streamlined modern edifices.
 Chanderi
The documented history of Chanderi goes back to the
early 11th century and is a kaleidoscope of movement
and activity prompted by its strategic location. On the
borders of Malwa and Bundelkhand, the town
dominated the trade routes of Central India and was
proximate to the arterial route to the ancient ports of
Gujarat as well as to Malwa, Mewar, Central India and
the Deccan. Consequently, Chanderi became an
important military outpost, prized by rulers with
power or ambition, and repeatedly experienced the
might of men who moulded the destiny of Hindustan.
 Chitrakoot
Chitrakoot, 'the hill of many wonders', nestles peacefully
in the northern spurs of the Vindhyas, a place of tranquil
forest glades and quiet rivers, and streams where calm and
repose are all pervading. This loveliest of Nature's gifts is
also hallowed ground, blessed by the gods and sanctified
by the faith of pilgrims. For Chitrakoot's spiritual legacy
stretches back to legendary ages: it was in these deep
forests that Rama and Sita spent eleven of their fourteen
years of exile; here that the great sage Atri and Sati
Anusuya meditated; and here where the principal trinity of
the Hindu pantheon, Brahma, Vishnu and Mahesh, took
their incarnations.
 Gwalior
Steeped in the splendour of its past, the ancient capital of Gwalior has
yet made a successful transition into a modern Indian city, vibrant and
bustling. A multitude of reigning dynasties, of the great Rajput clans of
the Pratiharas, Kacchwahas and Tomars have left indelible etchings of
their rule in this city of palaces, temples and monuments. Gwalior's
tradition as a royal capital continued until the formation of present day
India, with the Scindias having their dynastic seat here. The
magnificent mementoes of a glorious past have been preserved with
care, giving Gwalior an appeal unique and timeless.
This, then, is Gwalior : where a rich cultural tradition has been
interwoven into the fabric of modern life. Where a princely past lives
on in great palaces and their museums. Where a multitude of images
merge and mix to present to the visitor a city of enduring greatness
 Indore
Planned and built by Rani Ahilyabai, the brave Holkar queen,
Indore lies to the extreme west of Madhya Pradesh on the banks
of the rivers Saraswati and Khan which unite at the centre of the
city. The bustling and vibrant city, 186 km from Bhopal, derives
its name from the 18th century Indreshwar temple.
The history of Indore is inseparable from the history of the
Holkar State. The founder of the House of Holkars was Malhar
Rao Holkar, born in 1693 AD. His soldierly qualities brought him
to the forefront under the Peshwa and he was rewarded with the
gift of territories comprising the Indore region. Malhar Rao was
succeeded by his grandson, on whose death, without issue, his
mother, Maharani Devi Ahilya Bai ascended the throne.
 Jabalpur
Pleasure resort and capital of the Gond Kings during
the 12th century, Jabalpur was later the seat of the
Kalchuri dynasty. The Marathas held sway over
Jabalpur until 1817, when the British wrested it from
them and left their impression on the spacious
cantonment with its colonial residences and barracks.
Today Jabalpur is an important administrative centre,
abustle with commercial activity.
 Kanha
Kanha's sal and bamboo forests, rolling grasslands and
meandering streams stretch over 940 sq km in dramatic
natural splendour which form the core of the Kanha Tiger
Reserve created in 1974 under Project Tiger. The park is the
only habitat of the rare hardground Barasingha.
By a special statute in 1955, Kanha National Park came into
being. Since then, a series of stringent conservation
programmes for the protection of the park's flora and fauna
has given Kanha its deserved reputation for being one of the
finest and best administered National Parks in Asia, an
irresistible attraction for all wildlife lovers and a true haven
for its animal and avian population
 Khajuraho
In the temple architecture of India, the Khajuraho
complex remains unique. One thousand years ago, under
the generous and artistic patronage of the Chandela
Rajput kings of Central India, 85 temples, magnificent in
form and richly carved, came up on one site, near the
village of Khajuraho. The amazingly short span of 100
years, from 950 AD - 1050 AD, saw the completion of all
the temples, in an inspired burst of creativity. Today, of
the original 85, only 22 have survived the ravages of time;
these remain as a collective paean to life, to joy and to
creativity; to the ultimate fusion of man with his creator.
 Maheshwar
Maheshwar was a glorious city at the dawn of Indian
civilization when it was Mahishmati, capital of king
Kartivarjun. This temple town on the banks of the
river Narmada finds mention in the epics of Ramayana
and Mahabharata. Revived to its ancient position of
importance by the Holkar queen Rani Ahilyabai of
Indore. Maheshwar's temples and mighty fort-
complex stand in quiet beauty, mirrored in the river
below.
Today, Maheshwar is also known for its distinctive
handwoven sarees called Maheshwari.
 Mandu
Perched along the Vindhya ranges at an altitude of
2,000 feet, Mandu, with its natural defenses, was
originally the fort capital of the Parmar rulers of
Malwa. Towards the end of the 13th century, it came
under the sway of the Sultans of Malwa, the first of
whom named it Shadiabad - 'city of joy'. And indeed
the pervading spirit of Mandu was of gaiety; and its
rulers built exquisite palaces like the Jahaz and
Hindola Mahals, ornamental canals, baths and
pavilions, as graceful and refined as those times of
peace and plenty
 Omkareshwar
Omkareshwar, the sacred island, shaped like the
holiest of all Hindu symbols, 'Om', has drawn to it
hundreds of generations of pilgrims. Here, at the
confluence of the rivers Narmada and Kaveri, the
devout gather to kneel before the Jyotirlinga (one of
the twelve throughout India) at the temple of Shri
Omkar Mandhata. And here, as in so many of Madhya
Pradesh's sacred shrines, the works of Nature
complement those of man to provide a setting awe-
inspiring in its magnificence.
 Orchha
Orchha's grandeur has been captured in stone, frozen in time, a rich
legacy to the ages. In this medieval city, the hand of time has rested
lightly and the palaces and temples built by its Bundela rulers in the
16th and 17th centuries retain much of their pristine perfection.
Orchha was founded in the 16th century by the Bundela Rajput
chieftain, Rudra Pratap, who chose this stretch of land along the
Betwa river as an ideal site for his capital. Of the succeeding rulers,
the most notable was Raja Bir Singh Ju Deo who built the exquisite
Jehangir Mahal, a tiered palace crowned by graceful chhatris. From
here the view of soaring temple spires and cenotaphs is spectacular.
Complementing the noble proportions of their exteriors are
interiors which represent the finest flowering of the Bundela school
of painting. In the Laxminarayan Temple and Raj Mahal, vibrant
murals encompassing a variety of religious and secular themes,
bring the walls and ceilings to rich life.
 Pachmarhi
Pachmarhi is Madhya Pradesh's most verdant jewel, a place
where nature has found exquisite expression in myriad
enchanting ways.Green shades embrace the mountains, and
everywhere is heard the gentle murmur of flowing water. Bridle
paths lead into tranquil forest glades, groves of wild bamboo
and jamun, dense sal forests and delicate bamboo thickets.
Complementing the magnificence of nature are the works of
man; Pachmarhi is also an archaeological treasure-house. In
cave shelters in the Mahadeo Hills is an astonishing richness in
rock paintings. Most of these have been placed in the period
500-800 AD, but the earliest paintings are an estimated 10,000
years old.
 Pench
Pench Tiger Reserve comprises the Indira Priyadarshini Pench
National Park, the Mowgli Pench Sanctuary and a buffer. The
Park nestles in the Southern slopes of the Satpura ranges of
Central India. The river Pench, which splits the National Park
into two, forms the lifeline of the Park.
The area of the present tiger reserve has a glorious history. A
description of its natural wealth and richness occurs in Ain-i-
Akbari. Several natural history books like R.A. Strendale's 'Seonee
- Camp life in Satpura Hills,' Forsyth's 'Highlands of Central
India' and Dunbar Brander's 'Wild Animals of Central India'
explicitly present the detailed panorama of nature's abundance in
this tract. Strendale's semi-autobiographical 'Seonee' was the
inspiration behind Rudyard Kipling's The Jungle Book.
 Sanchi
Sanchi is known for its Stupas, monasteries, temples
and pillars dating from the 3rd century B.C. to the 12th
century A.D. The most famous of these monuments,
the Sanchi Stupa 1, was originally built by the Mauryan
Emperor Ashoka, the then governor of Ujjayini, whose
wife Devi was the daughter of a merchant from
adjacent Vidisha. Their son Mahindra and daughter
Sanghamitra were born in Ujjayini and sent to Sri
Lanka, where they converted the King, the Queen and
their people to Buddhism.
 Shivpuri
Shivpuri is steeped in the royal legacy of its past, when
it was the summer capital of the Scindia rulers of
Gwalior. And earlier, its dense forests were the hunting
grounds of the Mughal emperors when great herds of
elephants were captured by emperor Akbar.
Much later, it was the Tiger that roamed the wooded
hills and many a magnificent beast was 'bagged' by
royal Shikaris. Today Shivpuri is a sanctuary for rare
wildlife and avifauna. Its royal past has thus been
transformed into a vibrant, hopeful present.
 Ujjain
Modern Ujjain is situated on the banks of the river Shipra,
regarded since times immemorial as sacred. The belief in
the sacredness of Shipra, has its origins in the ancient
Hindu mythological tale of churning of the Ocean by the
Gods and the Demons, with Vasuki, the serpent as the
rope. The ocean bed first yielded fourteen gems, then
Lakshmi, the Goddess of wealth, and finally the coveted
vessel of Nectar. Then began the wild scramble for
immortality with the demons chasing the Gods across the
skies, and in the process, a few drops were spilt, and fell at
Hardwar, Nasik, Prayag, and Ujjayini. Hence the sanctity of
the waters of the Shipra
FAIRS AND FESTIVALS
 Bhagoria Haat, Jhabua
This colourful festival of the Bhils and Bhilalas, particularly in the
district of West Nimar and Jhabua, is actually in the nature of a
mass svayamvara, a marriage market, usually held on the various
market days falling before the Holi festival in March. As the name
of the festival indicates, (bhag, to run), after choosing their
partners, the young people elope and are subsequently accepted as
husband and wife by society through predetermined customs. It is
not always that boys and girls intending to marry each other meet
in the festival for the first time. In a large number of cases the
alliance is already made between the two, the festival providing
the institutionalised framework for announcing the alliance
publically. The tradition is that the boy applies gulal, red powder,
on the face of the girl whom he selects as his wife. The girl, if
willing, also applies gulal on the boy's face. This may not happen
immediately but the boy may pursue her and succeed eventually.
 Khajuraho Festival of Dances
Every ancient monument has a fascinating story to tell. But
few match the mystery wrapped around the temples of
Khajuraho in central India.
Once the capital of the great Chandela Kings, Khajuraho
today is a quiet village of a few thousand people .It is also the
setting of the Khajuraho Festival of Dances which draws the
best classical dancers in the country every year, who perform
against the spectacular backdrop of the floodlit temples.
With international status under the Government of India
programme categories, this seven-day extravaganza is a
unique treat for connoisseurs from all over the world.
The Khajuraho Festival of Dances draws the best classical
dancers in the country who perform against the spectacular
backdrop of the floodlit temples every year in February/March.
The past and the present silhouetted against the glow of a
setting sun becomes an exquisite backdrop for the performers.
In a setting where the earthly and the divine create perfect
harmony - an event that celebrates the pure magic of the rich
classical dance traditions of India. As dusk falls, the temples
are lit up in a soft, dream-like ethereal stage.The finest
exponents of different classical Indian styles are represented -
Kathak, Bharatnatyam, Kuchipudi, Odissi, Manipuri, and
many more.
 Tansen Music Festival, Gwalior
Madhya Pradesh occupies a special position in the history of
Indian music. The Gwalior gharana is among the most prominent
arbiters of the classical style. Raja Mansingh's patronage of
Dhrupad singers is well known.
A pillar of Hindustani classical music, the great Tansen, one of
the 'nine jewels' of Akbar's court, lies buried in Gwalior. The
memorial to this great musician has a pristine simplicity, and is
built in the early Mughal architectural style. More than a
monument, the Tansen Tomb is a part of Gwalior's living cultural
heritage. It is the venue of the annual Indian classical festival held
here in November-December. Renowned classical singers of the
land regale audiences through five mesmerizing night-long
sessions of the much-loved classical ragas.
 National Parks
Bandhavgarh National Park
 Kanha National Park
 Satpura National Park
 Sanjay National Park
 Madhav National Park
Van Vihar National Park
 Mandla Plant Fossils National Park
 Panna National Park
 Pench National Park
DESTINATIONS
Taj-ul-masajid, Bhopal
Gwalior fort
Chhatri, Indore
Maheshwar Temples
Jahaz Mahal, Mandu
Roopmati's Pavillion, Mandu
Omkareshwar
Orchha
sanchi
Sanchi
sanchi
Dhaundhar falls, bhedaghat
Orchha Palace
Waterfall, Panchmarhi
Cave painting, Bhimbetka
WILD LIFE
FAIRS AND FESTIVALS
Folk dancers
Folk Dancers
Bhil marraige ritual
Tribal Woman, Bhagoria Haat
Tribal man, Bhagoria Haat
Tribal girl, Jhabua
ARTS AND CRAFTS
Book stand of Bamboo
Fruit basket of bamboo
Decorative Dolls
Woolen Durrie
Woolen Carpets
Wall painting, Gond Tribe
Jute Cushion Covers
Jute Chappals
Jute lamp Shades
Decorative Masks
Jute Coaster & Cup Holder
Tribal Ornaments
Decorative Chariot, Metal Craft
Decorative Pots, Bastar
 MARKETING MIX OF MADHYA
PRADESH TOURISM
Place - Amarkantak, Bandhavgarh, Bhedaghat,
Bhimbetka, Bhojpur, Bhopal, Chanderi, Chitrakoot,
Gwalior, Indore, Jabalpur, Kanha, Khajuraho,
Maheshwar, Mandu, Omkareshwar, Orchha, Pachmarhi,
Panna, Pench, Sanchi, Shivpuri, Ujjain. These are the
places where th tourism packages are conducted.
Price - Pricing of Madhya Pradesh tourism is
competitive in nature. It competes with various other
private organisations such as Mahindra tours and travels
as well as others and hence it has to use competitive
pricing.
Promotions – Madhya Pradesh tourism ads are known as one of the best
and most creative ads across India. Each of its TV commercials have been
innovative in nature and have attracted a lot of eyeballs as well as
generated curiosity. Besides ATL communications, it also does BTL
promotions through publications as well as sales promotions. The tourism
board also has a tie up with Jet Airways for promotional packages.

Process – Depending on the type of package, the process varies. In case of

Caravan tours, the proves would involve loaning caravans to tourists who
can than return it in a given amount of time. Similarly in case of other
tours, Guides as well as accommodation is included which completes the
whole tour with minimum hassles and maximum enjoyment for the
tourist. Thus the process of Madhya Parades tourism is systematic in
nature.
People – The people in Madhya pradesh tourism consists of Tour operators,
Tourist transport operators, Hotel staff, Tourist guides as well as the main
operations staff. Madhya Pradesh tourism board also has amazing ways of
rewarding employees through awards such as
 Tourism friendly forester (Whoever maintains forests)
 Tourism friendly archaeologist (Taking care of heritage)
 Most frequent tourist visiting MP (Encouraging government to take part)
So on and so forth. Thus Madhya pradesh employs its people flawlessly.

Physical Evidence – Madhya pradesh tourism has tie ups with the best city
hotels, Wildlife sector hotels, Tourist centre hotels, Restaurants and as
mentioned the best service people to give the best experience to the tourists.
Madhya Pradesh itself is exotic in nature and the locations such as Bhopal,
Udaigiri and Sanchi are beautiful thus making for an excellent physical evidence
PROMOTIONAL ACTIVITIES
ADVERTISEMENT-1
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 PROMOTIONAL PACKAGES
Jet Airways and Madhya Pradesh Tourism bring you
joint promotional packages ex. Delhi, Mumbai &
Ahmedabad, just book the package of your choice
covering the famous tourist destinations in India's
heartland.