“Havells India Ltd”
PRESENTED BY
RAMACHANDRA N
1MZ19MBA12
UNDER THE GUIDENCE OF
Mrs. TANIA THOMAS
ASSISTANT PROFESSOR
Dept OF MBA
SIR MVIT
INDUSTRY PROFILE
Manufacturing Industry
Electrical wire Manufacturing Industry.
Electric wire is an electrical installation of cabling and associated devices such as
switches, distribution boards, sockets and light fittings in a structure.
Wiring is subject to safety standards for design and installation.
The wire and cable industry are going through a diverse phase in different regions of
the world.
The presence of developed countries in North America and Europe have made them
mature regions of the wire and cable market.
COMPANY PROFILE
Havells India Limited is one of the largest electrical equipment companies in
India.
In business since 1958.
Havells India Limited is a leading Fast-Moving Electrical Goods (FMEG)
Company and a major power distribution equipment manufacturer with a strong
global presence.
Havells India owns some Indian brands like Havells, Lloyd, Crabtree, Standard
Electric, and Promptest. The company has 23 branches / representative offices
with over 6,000 workers in over 50 countries.
As of 2016, it has 11 manufacturing plants in India located
at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana, and Bengaluru.
The company has products ranging from
Home and kitchen appliances
lighting for domestic
Commercial and industrial applications
LED lighting
Fans
Modular switches and wiring accessories
Water heaters
Industrial and domestic circuit protection switchgear
Industrial and domestic cables and wires
Induction motors, and capacitors among others.
Competitors Distribution Network
• International Presence
• Usha fans.
• Havells US
• V-Guard.
• Havells Mexico
• Cable Corporation of India.
• Sylvania Europe
• Panasonic.
• Sylvania Americas
• PolyCab.
• Sony
SWOT Analysis
STRENGTHS
Strong global distribution network
Great investments in fast-growing emerging countries
Very good acquisition history
Global presence with many diverse product lines in 50 different countries
First FMEG Company to offer door step service
WEAKNESSES
High Debt ratio
Globally small market share
OPPORTUNITIES
Globally emerging markets
Weak cycles of the sector
Acquisition of Chinese firms for low-cost manufacturing
Vertical integration into Havel’s retail outlets
THREATS
Unorganized markets
Delays in execution of power projects
Intense competition in the sector
CONCEPTUAL BACKGROUND
Definition of Brand Identity:
Brand identity is an image a what organization wants to project or show in customer’s mind.
Brand identity is totally controlled by a organization opposite to brand image which gets
formed on its own.
It includes the following items:
1. Brand vision
2. Brand culture
3. Positioning
4. Personality
5. Relationships
6. Presentations
RESEARCH DESIGN
“A Study on Brand Identity of Product towards Distribution Channel with refers to Havells
India ltd”.
OBJECTIVES
To study the effectiveness of the distribution System.
To find out the satisfaction of intermediaries towards distribution System.
To find out the strength and weakness of distribution System.
To Study the various issues faced by the intermediaries.
To Study the Different Methods of Channel Distribution.
HYPOTHESIS
H0: There is no relationship between how long you are with r and Good after sales service
H1: There is relationship between how long you are with Havells and Good after sales service.
RESEARCH METHODOLOGY
Data Acquired – Primary Source and Secondary Source.
Primary Source – Questionnaire and interaction with employees.
Secondary Source - Company Records, websites and magazines.
Research Design – Descriptive.
Sample Size – 100
Sample Unit – Employees of Havells.
Sampling Techniques – Convenience Technique.
Research Method - Questionnaire.
GRAPHS
Promotion activities do you recommend.
45
30
15
0
From the above Graph we can interpret that majority of the respondents agree that
they recommend Advertisement is best for promotions.
Customers willing to recommend others about Havells and their Products to other
Customers.
NO. OF RESPONDENTS
10%
YES
NO
90%
It is conspicuous that majority of the respondents do recommend Havells and their products.
The prices of the company products in comparsion with competition products
60
70
30 20 10
0
RESPONDENTS
we can interpret that majority of the respondents agree that they have high competition of
there product.
Conclusion
Havel‟s India ltd is a long way to go before it becomes a major player in India in the
perishable goods like Havel‟s India ltd products and other products. Its brand image is the
cutting edge to its marketing strategy. A Havel‟s India ltd has its brand image. The only thing
Havel‟s India ltd to develop strong promotional activities which concentrating more in
satisfaction of the agents and retailers and also concentrate on rural market and housewives,
which helps to improving sales.
THANK YOU
