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Business Plan

This business plan is for a bakery called "Sweet-Tooth ~We bake it right" located in Agartala, Tripura. The bakery aims to be the top bakery in Agartala by delivering exceptional baked goods and service. The bakery will offer a variety of products like cakes, cookies, pies, and gluten-free options at affordable prices to cater to all income levels. The plan outlines marketing strategies, competitors, SWOT analysis, pricing, production process, financial plan, and goals to expand offerings and hire more employees.

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Saptaparna Sarkar
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7K views13 pages

Business Plan

This business plan is for a bakery called "Sweet-Tooth ~We bake it right" located in Agartala, Tripura. The bakery aims to be the top bakery in Agartala by delivering exceptional baked goods and service. The bakery will offer a variety of products like cakes, cookies, pies, and gluten-free options at affordable prices to cater to all income levels. The plan outlines marketing strategies, competitors, SWOT analysis, pricing, production process, financial plan, and goals to expand offerings and hire more employees.

Uploaded by

Saptaparna Sarkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS PLAN ON

“SWEET-TOOTH”
~ We bake it right ~

FOR
INNOVATION AND
ENTREPRENEURSHIP DEVELOPMENT
 
PRESENTED BY
SAPTAPARNA SARKAR
ENROLLMENT NUMBER -1906460007
MBA 2019-21
BUSINESS NAME
1. SWEET-TOOTH ~We bake it right.

2. OWNER

INTRODUCTION
Saptaparna Sarkar.

3. TARGET CUSTOMER
Everyone

PRODUCT
4. Bakery Goods

LOCATION
5. Agartala,Tripura

6. VISION
To be Agartala’s top bakery, delivering exceptional products and customer service to all
customers.

MISSION
7. To serve the community by preparing top-quality baked goods at affordable rates to suit
the needs of low-to middle-to higher income people in order to establish a strong
position in the city.
Place Your Picture Here and send to back

P
•
•
RODUCTS
Bento Box cakes
Cookie Cake
• Cheesecake
• Macaroons
• Vegan and
Gluten-free cakes
• Assorted gift
boxes/Hampers
• Pretzels
• Croissants
• Ice-Cream cake
• Pie
• Wedding cakes
MARKETING STRATEGY

Direct advertising through social media

Advertising and promoting through Influencers and


Bloggers

Word-Of-Mouth Marketing
KEY TO
SUCCESS

1 By anticipating customer needs.

2 By diversifying our products.

3 By avoiding human error.

4 Better decision making.

5 Coping with the competitive environment.


COMPETITORS

CAKES N THE SARTAJ OTHER


BUNS CAKE CAKE HOME
CHOCOLATE
PLAZA PARLOUR BAKERS
FACTORY

Add Text Add Text Add Text Add Text


SWOT ANALYSIS

S W O T

STRENGTHS WEAKNESS OPPORTUNITIES THREATS


• Trendy products which • New in the market. • New bakery products in • Existing competition.
are not available • New setup and limited the area. • Experience and
anywhere else. labor. • Very big and vast popularity of the
• Providing high quality of market. competitors.
product at an affordable • Products can be copied
rate. by competitors.
PRICING

1 Bento Box cakes – Starts from ₹200 6 Croissants- ₹80(Box of 2)

2 Cookie cake- ₹450 7 Pie- Starts from ₹150

3 Gift Boxes/Hampers- Starts from ₹500 8 Macaroons- ₹350 (Box of 5)

4 Ice-Cream cake-Starts from ₹400 9 Cheesecake- Starts from ₹500

5 Pretzels- ₹75 10 Vegan and Gluten-free cakes- Starts from ₹400


Pricing depends on the following factors :

Type of cake 01

Ingredients 02

Customization 03

Time and Skill required 04


PRODUCTION PLAN

Pre-Heating the
oven Mixing Baking Decorating

STEP- 1 STEP- 2 STEP- 3 STEP - 4 STEP-5 STEP- 6 STEP-


STEP-77
Text STEP- 8 Text
STEP- 8 Add TextZAX
STEP- 9

Cleaning and Weighing the Pouring into Cooling Packaging


Disinfecting Ingredients moulds
surface
FUTURE OF THE BUSINESS

More
Employ Bring in more
To have our innovative
people customers
own larger and attractive
location products
02 03 04 05

Become a
market leader

01
FINANCIAL PLAN (Estimated Budget)

Amount
LICENSE (Trade and FSSAI
₹275+₹750
License)

EQUIPMENTS (Microwave, Stand ₹10,000


Mixer, Working Table etc.)

INGRIDIENTS ₹5000

PACKAGING ₹5000

MARKETING (Business card, Logo, ₹5000


Packaging design, Promotion etc.)

MISCELLANEOUS ₹5000
(Transportation cost etc.)

TOTAL ₹31,025
THANK YOU

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