The document discusses various image and photo sharing sites and trends in online image sharing. It then provides examples of how businesses have successfully used media sharing platforms like Instagram for marketing purposes. Some key points:
- Imgur, PostImage, ImageVenue and WeTransfer are described as popular image hosting sites with different features.
- A survey found over half of internet users now post or share photos/videos online, with 54% creating original content and 47% curating found content.
- For businesses, media sharing platforms allow brand awareness, building trust, audience engagement through visual storytelling.
- Case studies show how Adidas, Bloom & Wild and mobile game Bejeweled effectively partnered
The document discusses various image and photo sharing sites and trends in online image sharing. It then provides examples of how businesses have successfully used media sharing platforms like Instagram for marketing purposes. Some key points:
- Imgur, PostImage, ImageVenue and WeTransfer are described as popular image hosting sites with different features.
- A survey found over half of internet users now post or share photos/videos online, with 54% creating original content and 47% curating found content.
- For businesses, media sharing platforms allow brand awareness, building trust, audience engagement through visual storytelling.
- Case studies show how Adidas, Bloom & Wild and mobile game Bejeweled effectively partnered
The document discusses various image and photo sharing sites and trends in online image sharing. It then provides examples of how businesses have successfully used media sharing platforms like Instagram for marketing purposes. Some key points:
- Imgur, PostImage, ImageVenue and WeTransfer are described as popular image hosting sites with different features.
- A survey found over half of internet users now post or share photos/videos online, with 54% creating original content and 47% curating found content.
- For businesses, media sharing platforms allow brand awareness, building trust, audience engagement through visual storytelling.
- Case studies show how Adidas, Bloom & Wild and mobile game Bejeweled effectively partnered
The document discusses various image and photo sharing sites and trends in online image sharing. It then provides examples of how businesses have successfully used media sharing platforms like Instagram for marketing purposes. Some key points:
- Imgur, PostImage, ImageVenue and WeTransfer are described as popular image hosting sites with different features.
- A survey found over half of internet users now post or share photos/videos online, with 54% creating original content and 47% curating found content.
- For businesses, media sharing platforms allow brand awareness, building trust, audience engagement through visual storytelling.
- Case studies show how Adidas, Bloom & Wild and mobile game Bejeweled effectively partnered
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Image Hosting Sites
Recently a lot of image hosting sites are there today we will
discuss the best photo sharing sites in the world. • Imgur : ou can upload your photos and animated images (or Gifs) hassle-free in full-size resolution. Anyone can sign up for imgur today and share an unlimited number of photos and images. • PostImage: claim to store your images for a lifetime which you can get even without registration. When you upload an image to the site, you can resize it. Moreover, you can make your photo expire after certain period and it will be removed automatically after this period. This site is more for image storage. • ImageVenue: You can upload your images up to 3 Mb in size. the website is created for image hosting for bloggers, forums, and webmasters. • WeTransfer :was founded in 2009 is one of the fastest ways to send photos and other big files to people all around the globe. You can send a file smaller than 2GB for free, or buy a premium account and share bigger files with anyone. Photo and Video Sharing Grow Online • In a new survey conducted by Pew Research Center’s Internet Project, more than half of internet users post or share photos or videos online. Our latest data shows: • 54% of adult internet users post original photos or videos online that they themselves have created. We call them creators and their number has grown from 46% of internet users last year. • 47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators and their number has grown from 41% of internet users last year. • The creator group is made up of those who have posted photos they have taken themselves (52% of internet users do so) and those who have posted videos they have taken themselves (26% of internet users). If a person did either of these activities (or both), we consider them an online image creator. • The curator group is made up of those who have taken photos they found online and posted them on a sited used for sharing images with others (42% of internet users have done so) and those who have taken videos they found online and posted them to a video-sharing site (36% of internet users have done so). If a person did either of these activities (or both), we consider them an online image curator. • Taken together, 62% of internet users have done at least one of these creating or curating activities. This is a significant increase from the 56% who did so in 2012. Some 40% of internet users are both creators and curators. Social Media Marketing for Businesses: Decoding Media Sharing Platforms • Visual mediums have always been the strongest support to storytelling and what is marketing if not great storytelling. Everyone is using media sharing platforms to get their message across to the audience in the most appealing way possible. It can be via the Instagram ads that pop up slyly while you tap through your stories or the linked YouTube posts that you feel compelled to click on. Media sharing platforms: Gateway to visual storytelling Using media sharing platforms on social media allows you to achieve the following goals: • Brand awareness: These platforms help in forming more reliable connections with audiences by sharing brand stories and features in the format of product images, how-to videos, video testimonials, visual ads and celebrity endorsements. • Builds trust between you and your audience: use photo or videos to make it happen. Trust is a vital component for every business. Remember, customers will only buy your product if they feel they can trust your brand. To maintain your credibility, establish your authority, and build solid relationships with your clients, you need videos. This medium fosters trust because you can be transparent and honest. • Audience engagement: Media sharing platforms use interactive and targeted content formats to get their followers to comment, like, share and tag, increasing brand recall in the customer’s mind and converts viewers into customers. • Mobile users crave video.: Since the advent of mobile technology, from smartphones to mobile data, your clients love consuming content anytime, anywhere. With the rise of Bluetooth earbuds, more people watch videos while on the go. You can often see everyone watching videos as they: • Go on with their daily commute. • Wait for appointments to start. • Relax at home after a long day. • Take a breather while at work. So, creating brand videos and releasing them on your social media profile will help you generate more leads and entice more prospects for your business. case studies where clever Instagram marketing got huge results First some insight about Instagram: Here are some useful Instagram statistics to keep in mind: • In India, currently, there are more than 110 million Instagram users. • Almost 65% of these users lie in the age group of 18-34 years of age. • On Instagram, 73.5% of the content is images, 13.7% is video, and 12.7% is carousels. Adidas Neo • As part of a campaign to promote their Neo brand, Adidas asked their followers to create Adidas-inspired Instagram posts with the hashtag #MyNeoShoot. The best content creators were then invited to model in a professional photo shoot, the results of which would be rolled out on the Adidas Instagram channel. To help spread the word about the contest, Adidas enlisted the support of one of Instagram’s most popular celebrities: Selena Gomez. • Adidas generated 71,000 mentions of the #MyNeoShoot hashtag and gained 41,000 new followers. It shows that an imaginative contest is enough to engage your audience and highlights the power of social media influencers. Bloom & Wild • Bloom & Wild are a luminous example of how you can grow your business through Instagram ads without the big-brand budget. • The flower delivery startup wanted to attract a wider audience to their fledgling business. So they turned to Instagram. But to make the most of their budget, they used their existing email list to target a lookalike audience on Instagram via Facebook’s Power Editor. After a little testing they found that video ads provided their best conversion rates, so doubled down on their efforts. • Bloom & Wild increased their bouquet orders by 62 per cent and saw a huge upswing in new customers commenting on their Instagram profile. It’s a great example of how testing and staying on top of your metrics can help you make the most of a limited budget. Bejeweled • Social media influencers are particularly influential on Instagram. Certainly that was the case for the developers behind mobile gaming app Bejeweled, who partnered with Instagram’s top influencers to inspire millions to purchase the app. • Bejeweled introduced the campaign with two creative YouTube shorts featuring people – and canine influencer JiffPom – using the mobile game as a liberator from the shackles of boredom. • The campaign also utilised top Instagram influencers (including David Lopez and Koya Webb), who shared photos of themselves playing the game with the hashtag #shinyplace. These influencers encouraged their followers to do the same and the rest – as they say – is history. • Within a month of the campaign launch, Bejeweled climbed from 702 to 182 in Apple’s chart of top-grossing US App Store apps. The message is clear: if you can afford to pay influencers to promote your product or service, you could get huge results . Thank you