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Making Advertisement Design

An advertisement is intended to persuade people to buy a product or use a service. It can use words, pictures, or short films to promote awareness of a product and create curiosity. The goal is to encourage initial purchases and clearly represent the brand. Effective ads have characteristics like being memorable, clear, informative, and distinctive. They typically include components like a headline, sub-headline, body, and call to action. Print ads will also contain a visual, slogan, copy, and signatures. Advertisers use techniques like associations, calls to action, and repetition to create interest. Layout strategies include designs centered on headlines, illustrations, or prominent visuals.

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Nur Fadilah
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60 views17 pages

Making Advertisement Design

An advertisement is intended to persuade people to buy a product or use a service. It can use words, pictures, or short films to promote awareness of a product and create curiosity. The goal is to encourage initial purchases and clearly represent the brand. Effective ads have characteristics like being memorable, clear, informative, and distinctive. They typically include components like a headline, sub-headline, body, and call to action. Print ads will also contain a visual, slogan, copy, and signatures. Advertisers use techniques like associations, calls to action, and repetition to create interest. Layout strategies include designs centered on headlines, illustrations, or prominent visuals.

Uploaded by

Nur Fadilah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MAKING ADVERTISEMENT DESIGN

Arranged By :
Tasya
Maulidiya Savera Utta
Nur Fadilah Siti Saadah Fahillatus
Sekarayu N.
1961253 1961204 S.
1961423 1961201
1961131

MANAGEMENT KS2A 2019


What is Advertisement ?

A text which give information


An advertisement is a picture,
about a job that is available
set of words, or short film,
an event that is going to
which is intended to persuade OR
happen, etc.
people to buy a product or
Can also belong to
use a service
advertisement
What is an Ad?

Promote product awareness

Create a sense of curiosity-make the


customer want to try the product

An Advertisement is Encourage customers to make an initial


intended to purchase of a new product

Represent a brand clearly. Using both


textual and visual cues, the brand’s name,
logo and generally the produst itself
should be represented in an ad

Create a story line


Creative

Hard-Hitting

Memorable
The Characteristics
of Advertising
Clear

Informative

Distinctive
Component of Advertisement

Headline

Sub-Headline

Body

Call-to-Action
Glossary of Terms

 Advertising (a tool used to get people’s attention


and to get people to do, buy, or believe
something)

 Consumer (someone who buys and uses products


and services)

 Logo (a symbol or graphic design that identifies a


product or company)

 Slogans or Taglines (short phrases, repeated in ads


that say something the advertiser wants
consumers to remember)

 Target audience (a group of people to whom


advertising is directed)
A Print Advertisement Will Contain All Of The
Following

Headline

Visual (illustration)

Slogan

Copy

Signatures
What is advertisement consist of

THE SELLING
INTERESTING
POINT OF THE
DESIGN
PRODUCT

THE NAME OF HOW TO GET


PRODUCT THE PRODUCT

ADVERTISEMENT
Part of a Print Ad
Advertising Techniques
Techniques Used in Advertising to Creat Interest

 Association
 Call to Action
 Claim
 Fear Appeal
 Game Advertising
 Humor
 Hype
 Must-Have
 Prizes, sweepstakes, and gifts
 Repetition
 Sales and Price References
 Sense appeal
 Special or scientific ingredients
 Testimonials and Endorsements
SOME EXAMPLES OF ADVERTISEMENT
OLD AND NEW LAYOUTS
Advertising Layouts
Design Strategies for Advertising Layouts

1 Ogilvy Layout

2 Z Layout 3 Headline Layout

4 Single Visual Layout 5 Illustrated Layout

6 Top Heavy Layout 7 Upside Down Layout

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