Criteria 4 (Exemplary) 3 (Accomplished) 2 (Satisfactory) 1 (Needs Improvement)
Organization The script is exceptionally organized, original, and The script is very well organized and easy for a The script is well organized. One idea or The script is a little hard to follow. The
easy for a reader to understand and follow. One idea reader to understand and follow. One idea or scene follows another in a logical transitions are sometimes not clear. Dialogue
or scene follows another in a logical sequence with scene follows another in a logical sequence with sequence with good transitions. Dialogue is choppy and not developed.
creative transitions. Dialogue is well developed and clear transitions. Dialogue is well developed and is developed.
varied. varied.
Use of Persuasive The infomercial shows more than one (1) persuasive The infomercial shows at least one (1) persuasive The infomercial shows at least one (1) The infomercial attempts to use and identify at
Devices and device and more than three (3) propaganda device and three (3) propaganda techniques used persuasive device and (2) propaganda least one (1) persuasive device and one (1)
Propaganda techniques used correctly. correctly. technique used somewhat correctly. propaganda technique correctly.
Techniques
Creativity The infomercial demonstrates an extraordinary level The infomercial demonstrates a high level of The infomercial demonstrates a The infomercial demonstrates some level of
of creativity. It is exciting, spontaneous, and creativity. It is both exciting and interesting. moderate level of creativity. It is creativity. It is a failed attempt to make it
interesting. interesting. interesting.
The members accurately portray their roles
The members accurately make an outstanding through costume and acting. Some members accurately portray their The members somehow portray their roles
portrayal of their roles through costume and acting. roles through costume and acting. through acting.
Cinematography Camera shots are steady, focused, well-framed with Camera shots are steady, focused, well-framed Some camera shots are steady, focused, Camera shots are sometimes unsteady or
strategic pans and zooms. Overall quality of camera with few, if any, pans and zooms. Overall quality of well-framed with few, if any, pans and jumpy. Too many pans and zooms. Some
work enhances the theme and content of the camera work is very good. zooms. Overall quality of camera work is shots may not be well framed or out of focus.
infomercial good.
Delivery The remarkable delivery (posture, gestures, eye The fine delivery (posture, gestures, eye contact, The delivery (posture, gestures, eye The poor delivery (posture, gestures, eye
contact, and vocal expressiveness) makes the and vocal expressiveness) makes the infomercial contact, and vocal expressiveness) contact, and vocal expressiveness) detracts
infomercial captivating, and all of the speakers compelling, and all of the speakers appear makes the infomercial interesting, and from the understandability of the infomercial,
appear refined and confident. polished and confident. most of the speakers appear comfortable and almost all speakers appear uncomfortable
Deductions Infomercial is less or more than five (5) minutes long. Footage not taken by the group including but not limited to YouTube
videos and stock videos exceeds 20% of the total video.
-1 point
-1 point.
