Vogue is a US lifestyle and fashion magazine company that is
published monthly in 23 countries by Condé Nast. Vogue means
"style" in French.
In the year of 1892, Arthur Baldwin
Turnure an American business man,
founded Vogue as
a weekly fashion magazine in the United
States. The first edition was published on 17
December 1892. Condé Montrose
Nast bought Vogue in 1905 and turned it
into a bi-weekly magazine and began
expanding Vogue's publications abroad in
the 1910s. In 1916, the English Vogue began
to be published, and then followed
the Spanish, Italian and French Vogue in
1920.
From 1988 to the present,
the US Vogue has been led by Anna
Wintour . In October 2013, Vogue claimed
to have an average print circulation of $11.3
million, and an average monthly reader of
-Strengths are the Vogue Fashion capabilities and - Lack of critical talent
resources that it can leverage to build a sustainable
competitive advantage in the marketplace. - Organization Culture
- Inventory Management
-Robust Domestic Market that Vogue Fashion
Operates in
- Customer Dissatisfaction
- Vogue Fashion business model can be easily replicated
-Strong Brand Equity and Brand Awareness even with the number of patents and copyrights the
-Strong relationship with existing suppliers company possess.
-Successful Go To Market Track Record First - Lack of Work force diversity
Mover Advantage
-Managing Regulations and Business Environment str s
en nes
gth a k
s we
• Growing Protectionism
• Vogue Fashion c E-Commerce and Social iti es th
un re • Credit Binge post 2008 Recession
Media Oriented Business Models rt at
ppo s • Increasing costs component for working in
• Opportunities in Adjacent Markets an o developed market because of
explore adjacent industries Marketing environmental regulations
• Increase in Consumer Disposable Income • Threats of New Entrants because of
Reducing Costs and Increasing Efficiencies
• Lucrative Opportunities in International • Culture of sticky prices in the industry
Markets
• International Geo-Political Factors
• Changing Technology Landscape
