Spain Media Kit
2H 2023
FROM A DECORATION PRODUCT TO A
PERSONAL EXPERIENCE
At AD Spain we see the world in terms of
spaces: the designs behind them and the
people and stories which have created them
and live in them.
We feature up-and-coming and
internationally admired designers and
architects, standing up for creativity,
innovation and craftsmanship and with a
growing emphasis on sustainability.
BRAND MISSION AD is the point of
16 3.7M
reference for design enthusiasts who YEARS IN SPAIN TOTAL MONTHLY REACH *
seek inspiration and exclusive access
216K 2M
to the most inspiring homes in the
world. At AD we see the world in
terms of spaces: the designs behind
them and the people and stories PRINT READERS DIGITAL UNIQUE USERS
which have created them and live in
them.
We feature up-and-coming and
internationally admired designers
+1.4M 3M
and architects, standing up for SOCIAL FOLLOWERS VIDEO VIEWS
creativity, innovation and
craftsmanship, and with a growing
emphasis on sustainability.
* PRINT + DIGITAL + SOCIAL
Source: EGM (print) / Google Analytics (Digital). 2023
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Our audience is composed by decoration
and interior decoration professionals and
enthusiasts. Looking for inspiration and a
reference guide. They are curious,
intelligent, open-minded.
MAGAZINE READERSHIP PROFILE
Men: 43%
Women: 57%
IA1/IA2/IB: 68%
PLATFORMS / 25-34 yo: 15%
AUDIENCE DATA 35-44 yo: 25%
45-54 yo: 27%
High degree: 54%
WEBSITE READERSHIP PROFILE
Men: 31%
Women: 69%
25-34 yo: 12%
35-44 yo: 20%
45-54 yo: 25%
Source: EGM (print) / Google Analytics (Digital) 2022
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JANUARY-FEBRUARY: Nº 183
CLOSE DATE: 12/20/22 ON SALE DATE: 01/10/23
MARCH: Nº 184
CLOSE DATE: 02/01/23 ON SALE DATE: 02/21/23
APRIL: Nº 185
CLOSE DATE: 03/15/23 ON SALE DATE: 04/04/23
MAY: Nº 186
PRODUCTION CLOSE DATE: 04/12/23 ON SALE DATE: 05/02/23
SCHEDULE & JUNE: Nº 187
CLOSE DATE: 05/17/23 ON SALE DATE: 06/06/23
EVENTS
JULY/AUGUST: Nº 188
CLOSE DATE: 06/14/23 ON SALE DATE: 07/04/23
SEPTEMBER: Nº 189
CLOSE DATE: 08/02/23 ON SALE DATE: 08/22/23
OCTOBER: Nº 190
CLOSE DATE: 08/30/23 ON SALE DATE: 09/19/23
NOVEMBER: Nº 191
CLOSE DATE: 10/04/23 ON SALE DATE: 10/24/23
DECEMBER: Nº 192
CLOSE DATE: 11/08/23 ON SALE DATE: 11/28/23
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PRINT RATES
STANDARD FORMATS RATE CARD 2023
Full color page 11.025 €
1/2 horizontal page 7.245 €
Double page 17.220 €
PREFERENTIAL POSITIONS
First double page 29.190 €
Second double page 27.300 €
PRINT RATE CARD
Third double page 19.320 €
Facing staff 11.970 €
Facing summary 11.970 €
Facing editor´s letter 11.970 €
Opening section page 11.970 €
Back cover 21.630 €
Inside Back cover 12.075 €
TRIM SIZE FORMATS
Page 213 x 276 mm
Double page 426 x 276 mm
For every format,please add 3 mms to each side.
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ADDITIONAL CHARGES
First product of a category*: 20%
First position or special action with exclusivity: 25%
Preferential positioning**: 20%
Premium block: Preferential positioning after the first
part of the book before the editors letter and table of
contents***: 20%
Consecutive pages****: 20%
Advertorials: 25%
* Except for the first double pages, any campaign which request to be the
First product in its category, will be surcharged with a 20% on the
corresponding rate cost.
** Preference positionings is given to any position expressly requested by
the advertiser.
*** Premium Block: it will be considered after the first part of the book
before the editor's letter and table of contents (from which the first
quarter and first third will be counted)
**** It refers to a number of advertising pages which must follow a fixed
order and may have been ordered by the same brand or different brands
PRINT RATE CARD in the same advertiser group.
*****There will extra costs regarding editors and design (300€). Other
OTHER SPECIAL ACTIONS NOT branded material production costs are excluded in rates, price on request
INCLUDED IN RATES, PRICE ON
REQUEST
INSERTS
Price on request: minimum investment for inserts must be
50% of print net rate.
Technical specifications to consider:
•Measures
•Number of pages
•Circulation (national or local).
Inserts with national distribution will have preference over
local ones.
Insert placement on request. Check availability.
TERMS OF CONTRACT
* The publisher reserves the right to accept or refuse
originals due to lack of space, to content or bad quality.
*Advertising material must be received 30 days before cover
date.
* Any cancellation must be made 30 days before sale date.
* Taxes: VAT will be charged to the advertiser or media
agency.
* In case of cancellation with less than 10 days before closing
date, a charge of 25% of the rate cost will be applied.
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DISPLAY
PRODUCTS FORMATS GROSS CPM
ROS Sky desktop + MPU 21,00 €
mobile
ROS Billboard desktop + 21,00 €
billboard mobile
ROS Crown 35,00 €
ROS Lure 35,00 €
ROS Immerse 35,00 €
VIDEO
PRODUCTS FORMATS GROSS CPM
ROS Pre roll 25,00 €
ROADBLOCK
PRODUCTS FORMATS GROSS CPM
ROS Roadblock Takeover 24,00 €
E-MAIL
DIGITAL RATE CARD PRODUCTS FORMATS GROSS CPM
Editorial Newsletter Email 56,00 €
Sponsorship
OPT in email Email 86,00 €
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BASIC SPONSOR
SECTION FORMATS GROSS CPM
HOME 26,00 €
DECORACIÓN 26,00 €
DISEÑO 26,00 €
ARQUITECTURA Sky, MPU, Billboard, Banner 26,00 €
Mobile
ESPACIOS 26,00 €
LUGARES 26,00 €
ARTE 26,00 €
COMPRAS 26,00 €
PREMIUM SPONSOR (Ad Studio)
SECTION FORMATS GROSS CPM
HOME 34,00 €
DECORACIÓN 34,00€
DISEÑO 34,00 €
ARQUITECTURA Sky, MPU, Billboard, 34,00 €
Banner Mobile
ESPACIOS + Crown / Lure /
Engage / Immerse
DIGITAL RATE CARD LUGARES 34,00 €
ARTE 34,00 €
COMPRAS 34,00 €
TERMS OF CONTRACT
* Sponsorships are sold by the day, check with the sales team for
availability and prints at the selected section and dates.
* The minimum amount per purchase order is 3.000 €
* VAT will be paid by the advertiser.
* Cancellations must be communicated in writing to Condé Nast
Digital with a minimum of 72 hours in advance. Otherwise, the
advertiser will be obliged to pay 50%. of the cost of the
reservation.
* Technology costs derived from third parties will be borne by the
agency/client.
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CONDË NAST AD COMMERCIAL DIRECTOR
LAURA VELASCO lvelasco@[Link]
HEADS OF ADVERTISING
FASHION & LUXURY
CLARA MONTOYA - CATEGORY DIRECTOR cmontoya@[Link]
LAURA CAPÓ lcapo@[Link]
GEMA CAMACHO [Link]@[Link]
JUDITH MASÉS jmases@[Link]
BEAUTY & HEALTH
PATRICIA VEGA DE SEOANE - CATEGORY DIRECTOR
[Link]@[Link]
CAROLINA PÉREZ cperez@[Link]
ROCÍO UNCETA [Link]@[Link]
SUSANA HERNÁNDEZ shernandez@[Link]
NOELIA GONZÁLEZ ngonzalez@[Link]
CULTURE & LIFESTYLE
ESTHER GONZÁLEZ - CATEGORY DIRECTOR
egonzalez@[Link]
AMAIA MURUAMENDIARAZ amuruamendiaraz@[Link]
SANDRA PALOMO [Link]@[Link]
PALOMA GONZÁLEZ-BLANCH [Link]@[Link]
ISABEL VALCARCEL [Link]@[Link]
HOME & TRAVEL
LAURA VELASCO - CATEGORY DIRECTOR lvelasco@[Link]
JOSE MANUEL MANRIQUE jmmanrique@[Link]
VICTORIA ÁLVAREZ valvarez@[Link]
ISABEL BELLOSILLO ibellosillo@[Link]
HEAD OF MEDIA AGENCIES SALES
PATRICIA CAÑADA [Link]@[Link]
ADVERTISING HEAD OF PROGRAMMATIC
LISBERT IÑARRA linarra@[Link]
CONTACTS
COORDINATION
FLOR BARBERO fbarbero@[Link]
MERCEDES GONZÁLEZ mgonzalez@[Link]
JOSEFINA PARCO mariajosefi[Link]@[Link]
REPRESENTATIVES
NORTH: ANA LÓPEZ-CÁMARA alopez@[Link]
US: SHANNON TCHKOTOUA shannon_tolar@[Link]
ITALY: ELENA MARSEGLIA emarseglia@[Link]
ITALY: CHIARA LOCATELLI clocatelli@[Link]
CONDÉ NAST ESPAÑA CHIEF BUSINESS OFFICER
ELENA FERRERAS eferreras@[Link]
