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Intersports: Presented By-Rakesh Kumar 19GSOB2010293

The document discusses improvements made to the e-commerce site of Intersport, the world's largest sports equipment retailer. The starting site had usability and speed issues. The project aimed to optimize the site's technology and marketing to increase sales. Key changes included conversion optimization on the product and shopping pages, and faster loading speeds. Testing showed customers valued brand reliability, wide selection, and easy purchasing. The implemented changes increased conversion by 46% and time on site by 21%, showing the project achieved its goal of boosting online sales.

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rakesh kumar
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47 views10 pages

Intersports: Presented By-Rakesh Kumar 19GSOB2010293

The document discusses improvements made to the e-commerce site of Intersport, the world's largest sports equipment retailer. The starting site had usability and speed issues. The project aimed to optimize the site's technology and marketing to increase sales. Key changes included conversion optimization on the product and shopping pages, and faster loading speeds. Testing showed customers valued brand reliability, wide selection, and easy purchasing. The implemented changes increased conversion by 46% and time on site by 21%, showing the project achieved its goal of boosting online sales.

Uploaded by

rakesh kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTERSPORTS

Presented by-
RAKESH KUMAR
19GSOB2010293
INTERSPORT

 world’s biggest sports equipment retail sales group.


 Leader among sports equipment chain stores in
Poland.
 Awarded every year
THE STARTING POINT

 An active e-store based on a dedicated solution


 Usability problems
 Low speed problems
 Advanced integrations
THE PLAN

 Marketing optimization
 Conversion increase
 Optimization of technological solutions
PROJECT GAOL

 The project covered a number of e-commerce areas.


Major goal was to increase sales by means of the
online sales channels.
 Plan included:
a) Conversion optimization in the e-store
b) Increasing e-commerce’s reach
TESTING
(what is important for the customer)

 Brand reliability
 A wide array of branded products
 Production presentation
 Easy purchase process
IMPLEMENTATION

 HOME PAGE
 PRODUCT PAGE
 SHOPPING PROCESS
 ACCESS TO BRANDS
RESULTS

 Conversion rate increased by 46.21%


 Pages per visit increased by 21.24%
 Loading speed increased by 40%
CLIENT
CLIENT DIVNATE
DIVNATE SCALE
SCALE EFFECT
EFFECT
1.
1. Realization
Realization 1.
1. Technology
Technology 1. Constant
1. Constant
of
of orders
orders 2.
2. optimization
optimization increase
increase
2.
2. Marketing
Marketing 3.
3. E-Marketing
E-Marketing 2.
2. Creativity
Creativity
budget
budget
Thank you

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