G. S. College of Commerce, Wardha
G. S. College of Commerce, Wardha
G. S. College of Commerce, Wardha
Call Center
definition-
A call center is a physical place where customer and
other telephone calls are handled by an organization,
usually with some amount of computer automation.
A Call Center is a place were many people are paid to
answer phone calls all day.
Why Call Center Services?
Outsourcing is a powerful business model which
Transfers the responsibility of one or more of the
company's functions to an efficient and reliable
source allows the company to focus on its core
competency:-
Competency:
Reduces capital investment
Reduces requirement of manpower
Helps in business expansion
SERVICES
Outgoing calls for telemarketing, clientele, product
services, and debt collection are also made.
In addition to a call centre, collective handling of
letters, faxes, live chat, and e-mails at one location is
known as a contact centre.
SERVICES
Most major businesses use call centres to interact
with their customers. Examples include utility
companies, mail order catalog retailers, and customer
support for computer hardware and software.
Some businesses even service internal functions
through call centres. Examples of this include help
desks, retail financial support, and sales support.
A contact centre, also known as customer
interaction center .
Through contact centers, valuable information about
company are routed to appropriate people, contacts
to be tracked and data to be gathered.
It is generally a part of company’s customer
relationship management (CRM)
An Indian call center
Types of calls
Types of calls are often divided into outbound and
inbound.
Inbound calls are calls that are made by the consumer
to obtain information, report a malfunction, or ask for
help.
Outbound calls, where agents place calls to potential
customers mostly with intentions of selling or service
to the individual.
It is possible to combine inbound and outbound
campaigns
Varieties
Contact centre – Supports interaction with customers
over a variety of media, including but not necessarily
limited to telephony, e-mail and internet chat.
Inbound call centre - Exclusively or predominantly
handles inbound calls (calls initiated by the customer).
Outbound call centre - One in which call centre agents
make outbound calls to customers or sales leads.
Blended call centre - Combining automatic call
distribution for incoming calls with predictive dialling
for outbound calls, it makes more efficient use of agent
time as each type of agent (inbound or outbound) can
handle the overflow of the other.
Why Go4Callcenter
» Skilled, professional, customer support and
technical service representatives
» Improved market coverage
» Faster ramp-up, launch, and roll-out of new
campaigns
» Experience with programs similar to yours
» Rapid response to market conditions
» Account management expertise
» Enhanced reporting capabilities
» Market testing capabilities
» Remote call monitoring
Criticism and performance
From callers, common criticisms include:
Operators working from a script
Non-expert operators (call screening)
Incompetent or untrained operators incapable of
processing customers' requests effectively
Overseas location, with language and accent
problems
Touch tone menu systems and automated queuing
systems
Excessive waiting times to be connected to an
operator
Complaints that departments of companies do not
engage in communication with one another
Deceit over location of call centre (such as allocating
overseas workers false English names)
Requiring the caller to repeat the same information
multiple times
Common criticisms from staff
include:
Close scrutiny by management (e.g. frequent random
call monitoring)
Low compensation (pay and bonuses)
Restrictive working practices (some operators are
required to follow a pre-written script)
High stress: a common problem associated with
front-end jobs where employees deal directly with
customers
Repetitive job task
Poor working conditions (e.g. poor facilities, poor
maintenance and cleaning, cramped working
conditions, management interference, lack of privacy
and noisy)
Impaired vision and hearing problems
Rude and abusive customers
THANK YOU