This document provides a case study on OYO Rooms, an Indian hospitality chain. It discusses OYO's business model, expansion across India and other countries, SWOT and PESTEL analyses, plans to expand to tier 3 cities and target elderly customers, the influence of social media marketing, and strategies for staying ahead of competitors. OYO Rooms offers affordable standardized rooms and a hassle-free booking system, and has grown to operate in over 200 cities with $5.2 billion in revenue. However, it faces challenges around effective pan-India presence and competition from other hospitality companies.
This document provides a case study on OYO Rooms, an Indian hospitality chain. It discusses OYO's business model, expansion across India and other countries, SWOT and PESTEL analyses, plans to expand to tier 3 cities and target elderly customers, the influence of social media marketing, and strategies for staying ahead of competitors. OYO Rooms offers affordable standardized rooms and a hassle-free booking system, and has grown to operate in over 200 cities with $5.2 billion in revenue. However, it faces challenges around effective pan-India presence and competition from other hospitality companies.
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How Oyo Rooms can leverage their position in market
This document provides a case study on OYO Rooms, an Indian hospitality chain. It discusses OYO's business model, expansion across India and other countries, SWOT and PESTEL analyses, plans to expand to tier 3 cities and target elderly customers, the influence of social media marketing, and strategies for staying ahead of competitors. OYO Rooms offers affordable standardized rooms and a hassle-free booking system, and has grown to operate in over 200 cities with $5.2 billion in revenue. However, it faces challenges around effective pan-India presence and competition from other hospitality companies.
This document provides a case study on OYO Rooms, an Indian hospitality chain. It discusses OYO's business model, expansion across India and other countries, SWOT and PESTEL analyses, plans to expand to tier 3 cities and target elderly customers, the influence of social media marketing, and strategies for staying ahead of competitors. OYO Rooms offers affordable standardized rooms and a hassle-free booking system, and has grown to operate in over 200 cities with $5.2 billion in revenue. However, it faces challenges around effective pan-India presence and competition from other hospitality companies.
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OYO ROOMS: A CASE STUDY
By- SIDHARTHA SWAIN UM19252 INTRODUCTION OYO Rooms was founded by Ritesh Agarwal in the year 2012 in view of making hotels and stay easier for the common people.
Oravel Stays Private Limited hospitality chain is now
functioning in over 200 cities in our country and has also grown its network into Nepal and Malaysia.
It is a private run business organisation with
headquarters in Gurgaon and has a revenue of 5.2bn dollars. SWOT ANALYSIS • Standard rooms at affordable • Less effective Pan Indian prices presence. • Hassle free booking or three • Less popular within elderly people click booking system and women travellers. • High quality customer experience at an affordable price.
• Expansion of the market into • Competition from hospitality
international grounds. companies like Yatra, • Rise in purchase power of MakeMyTrip, ClearTrip etc. the customers PESTEL ANALYSIS POLITICAL FACTORS Policies of existing Local Government Government Aid to startups and new endeavours
ECONOMIC FACTORS Availabilty of skilled labour and a proper target audience Availabilty of proper infrastructure
SOCIAL FACTORS Culture and way of living of the people Demography of the region TECHNOLOGICAL FACTORS Advancement and availability of technology at a certain place. Technological innovation and devices available
ENVIRONMENTAL FACTORS Climate and weather conditions of the place in question Enviromental rules and regulations.
LEGAL FACTORS Business Laws Employment Laws PLANS TO EXPAND INTO 3-TIER CITIES Proper advertising through both Digital and Print Media Putting up discounts and offers on stays to grab in customers Taking up and renovating old hotels and stay-ins that are already present in the cities.
TO ELDERLY PEOPLE One click booking facility Less dependency on digital media and more physical facilities Better and more friendly services and stays INFLUENCE OF SOCIAL MEDIA MARKETING Social Media has played a vital role in the success of OYO Rooms over the course of last 6 years or so and will keep on playing a similar role because the ad campaigns, offers regarding stays and news regarding new services and betterment of certain services is easily circulated over the social media platform and a varied range of users get to know of this in a very short time period. Social Media in a similar way has also helped the business garner more and more users over the course of time. STAYING AHEAD With the foreign competitors catching up OYO Rooms has to be a step ahead always and can do so by doing these: Expanding the business to as many cities possible across India Catering to and caring more for the elderly and lone woman customers. Starting up new and exciting other services THANK YOU
