Art Deco was a style that first appeared in France before World War 1, influencing design from 1910-1935. It represented luxury and modernism through geometric shapes and bold colors inspired by cubism and constructivism. Art Deco architecture used symmetrical styles with bright exteriors and basic forms. Fashion was elegant with vivid colors and geometric jewelry. The style declined after World War 2 but continues to inspire designers today.
Art Deco was a style that first appeared in France before World War 1, influencing design from 1910-1935. It represented luxury and modernism through geometric shapes and bold colors inspired by cubism and constructivism. Art Deco architecture used symmetrical styles with bright exteriors and basic forms. Fashion was elegant with vivid colors and geometric jewelry. The style declined after World War 2 but continues to inspire designers today.
Art Deco was a style that first appeared in France before World War 1, influencing design from 1910-1935. It represented luxury and modernism through geometric shapes and bold colors inspired by cubism and constructivism. Art Deco architecture used symmetrical styles with bright exteriors and basic forms. Fashion was elegant with vivid colors and geometric jewelry. The style declined after World War 2 but continues to inspire designers today.
Art Deco was a style that first appeared in France before World War 1, influencing design from 1910-1935. It represented luxury and modernism through geometric shapes and bold colors inspired by cubism and constructivism. Art Deco architecture used symmetrical styles with bright exteriors and basic forms. Fashion was elegant with vivid colors and geometric jewelry. The style declined after World War 2 but continues to inspire designers today.
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ART
DECO 1910-1935 INTRODUCTION • Modernism is one of the many terms used synonymously with ART DECO. • In it’s time it was known as Skyscraper Style, York Style, Style Channel. • The style has been named Art Deco only since 1966.
2 HISTORY
ART DECO INSPIRATIONS
A style of visual arts, Cubism – Basic Geometry shapes architecture and design that Art Nouveau – Deco kept the first appeared in France just nature motifs of its predecessor before World War 1. Art Deco but discarded it’s flowing influenced the design of organic shapes and pastels for its bolder materials and colours buildings, furniture, jewelry, such as chrome and black. fashion, cars, movie theatres, trains, ocean liners, and Constructivism – overlapping figures everyday objects such as radios and vacuum cleaners. Art Deco Neoclassic – rendering and represented luxury, glamour, colours. exuberance, and faith in social and technological progress.
3 PRE AND POST
ART NOUVEAU & FUTURISM SURREALISM
• Inspirations were plant • Attempts to express what derived forms. happens deep in a person’s mind. • Stylised, flowing, curvy linear.
• Engineered and managed
like a business. • Forward thinking movement.
4 LIFESTYLE
ARCHITECTURE FASHION • Angular shapes • Elegant and vivid in colours. • Strict symmetrical style • Bold geometric • Basic shapes jewelleries- Raymond • Bright exteriors Templier. embellished with cement • Jeanne Lanvin’s dresses or sand stones. were epitome of art deco • William Van Alen – elegance. Chrysler Building
5 ARCHITECTURAL COMPARISON
CASA BATTLO - ANTONI GAUDI
ARCHITECTURE
GREATER LONDON HOUSE
6 ART DECO IN INDIA
MUMBAI
DELHI
7 INTERIORS AUTOMOBILES • Bold colours like red, • 1925 Rolls-Royce Phantom- black, chrome, etc. Belgium builder Joncheere. • Highly influenced by Egyptian theme • 1937 Delage D8-120S- French builder. • Mass produced. • 1934 Ford Model 40 • Used on walls, curtains and carpets. • Rene Jules Lalique
8 • Starkly modern towards a less severe , COLOUR PALETTE lighter ,more modern. • Contrast between thin and thick line • During 1920s many variants of modified • Neutral and earthy colours sans such as Rudolf Koch’s Neuland , • Canary yellow, Emerald green, J.Erbar’s Feder Italics , Benton’s Parisian were designed. Peacock blue, brilliant red, • For posters and advertisement – Royal blue. designers mostly used hand lettering and achieved personal alphabets.
TYPOGRAPHY
9 TYPO DESIGNERS DURING ART DECO
BIFUR - 1929
• Thick and thin strokes.
• Near perfect circles, squares and triangles. • Sans serif • Geometric shapes.
10 ACIER
PEIGNOT
11 FUTURA
• Created by Paul Renner.
• Geometric • Low contrast • Lower case
12 REVIVAL • In 1960’s – academic revival because of Bevis Hillier’s architectural writings. • 1970’s- efforts were made to restore the art deco architectures in Europe and USA. • 1970’s- Push Pin Studios - Art deco in graphic design.
• Deco continues to inspire
designers, and is used in contemporary fashion, jewellery and toiletries.
13 THE CHANGING ROLE OF WOMEN • Growing independence. • Changes in women fashion styles. • The changes in societal attitudes- more flirtatious, bold and adventurous. • They were encouraged to get themselves involved in physical fitness, sports and travels dues to liberalisation.
14 FAMOUS WORKS ADVERTISEMENTS INSPIRED BY THE MOVEMENT
HOLLYWOOD MOVIE POSTERS
INSPIRED BY THE MOVEMENT
Berger Grillon Nicolas Wine Merchant
Advertising sign Brochure cover 1930 and poster 15 BOOK COVERS INSPIRED BY THE MOVEMENT
ILLUSTRATIONS INSPIRED BY THE MOVEMENT
16 ARCHITECTURAL INSPIRATIONS FROM THE MOVEMENT IN INDIA
The New .
Tamara De Lempicka paintings
ARTIST INSPIRED BY THE MOVEMENT
India Insurance Indian regal cinemas
Building, which 1935 draws inspired from Egyptian elements 17 DECLINE OF THE MOVEMENT
• The financial, emotional and
physical hardships of the second world war caused Art Deco to decline in popularity.. Nevertheless, the Principles continue to inspire designers today.
