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4 P's

This document outlines a plan to launch a luxury perfume brand. It discusses producing customized perfumes allowing customers to choose scents, notes, and bottles. It presents several premium perfume products priced between Rs. 8,000-11,000. The target market is upper middle and high income individuals ages 25-60 in major Indian cities. Promotion strategies include partnerships with luxury hotels and malls, influencer marketing, and events.

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Sparsha Ngo
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1K views17 pages

4 P's

This document outlines a plan to launch a luxury perfume brand. It discusses producing customized perfumes allowing customers to choose scents, notes, and bottles. It presents several premium perfume products priced between Rs. 8,000-11,000. The target market is upper middle and high income individuals ages 25-60 in major Indian cities. Promotion strategies include partnerships with luxury hotels and malls, influencer marketing, and events.

Uploaded by

Sparsha Ngo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AROMA APPEAL

“GET THE WORLD ADDICTED TO


I
YOU”

1
INTRODUCTION
 What are perfumes made?
-Ingredients and Other resources
 Production of perfume

OBJECTIVE
 To become leading luxury brand in perfume
market

2
KEY FEATURES
- Make your own perfume
- Choose a scent type for your own
perfume
- Choose fragrances yourself
- Distinctiveness
- If you are confused choose one of our
high quality perfume

3
PRODUCT

What you imagine, we


create !

4
GENDER Male, Female

CHARACTER Dynamic, Charismatic, Sporty,


Casual
SCENT Natural, Aquatic, Fruity, floral,
Smoky
NOTES
White musk, Cashmere Woods,
White jasmine, Green tea
Choose your perfume bottle and
BOTTLE
packaging
OUR VIRGI
VENO MAGNETI
TOP PRODUCT N C
M
AQUA
Confused about the
mixtures?
- we have our premium
BLISS
products

6
Content & Description
Virgin aqua Venom
Top note: lemon, neroli
Top note: Agarwood(oud)
Middle note: lavender, musk
Middle note: patchouli and
and coriander
rose
Base note: Oak moss,
Base note: Musk and amber
patchouli and sandalwood
Fragrance Duration :4-5 hrs
Fragrance Duration :4-5 hrs
Essential oils 27% Essential oils 15%
(mixture of (mixture of
notes) notes)
Alcohol 65% Alcohol 76.5
content content
DI Water 8% DI Water 8.5%

7
8
MAGNETIC

Top note: orange blossom


Middle note: orange blossom and gardenia
Base note: vetiver, rose and honey

9
BLISS

Top note: Rose


Middle note: water lily, rose and peony
Base note: vanilla and musk

10
BUNDLING
Couple perfume set
Combos with hair perfumes

11
PACKAGING AND BOTTLE VARIANTS

12
TARGET MARKET
Age group - 25 to 60 years
Income group - Upper Middle class & high
Class

13
PRICING
 Customized perfumes starts from Rs.9,500/-
onwards
 Cost includes of 3 ingredients, customization,
designing and packaging
 Price of ingredients
-White Musk: Rs 2,000/-
-Cashmere Woods: Rs 1,800/-
-White Jasmine: Rs 1,500/-
-Green Tea: Rs 700/- 14

14
PRICING OF PREMIUM
PERFUMES

.
Premium perfumes starts from Rs.8,000/-
BRAND RANGE OF PERFUMES
Mont Blanc Rs 6,000 – Rs 8,000
Escada, Gucci, Giorgio Armani Rs 4,000 – Rs 9,000
Dior Sauvage Rs 9,000 – Rs 10,000
Chanel Rs 10,000 – Rs 25,000

PERFUMES RANGE OF PERFUMES


Bliss Rs 8,000
Magnetic Rs 9,000
Venum Rs 9,500
Virgin Aqua Rs 11,000 15

15
PLACE
 Cities – Mumbai, Delhi, Chennai
 Target Places
- Airport Business Lounge
- Five-Star and Seven-Star Luxury Hotels (Taj
Hotel)
- Sports Club
- High-end Luxury Malls (High street Phoenix)
- Exclusive Stores
PROMOTION
 Selling in Priceline and departmental stores
 Free Scent strips in novelty stores, if you like the
fragrance, give a missed call
 Events and experiences
 Viral marketing
 Fashion and fragrance bloggers
 Launching around the festivals, gift giving time
 Return the empty bottle of perfume to get a discount of
5% on next purchase

17

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