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Em Tech

This document discusses principles for creating effective infographics. It defines infographics as visual representations of information or data designed to attract viewers' attention. There are five key principles: keep designs unique, simple, and creative while including minimal text and making it easy for viewers to share. The goal is to engage audiences and concisely convey important messages or statistics through visuals.

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Frederick Bautista Abobo
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753 views18 pages

Em Tech

This document discusses principles for creating effective infographics. It defines infographics as visual representations of information or data designed to attract viewers' attention. There are five key principles: keep designs unique, simple, and creative while including minimal text and making it easy for viewers to share. The goal is to engage audiences and concisely convey important messages or statistics through visuals.

Uploaded by

Frederick Bautista Abobo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Principles of Visual

Message and Design using


Infographics
What is Infographic?

Information Graphics or Infographic are used


to represent information,statistical data or
knowledge in a graphical manner usually done in
a creative way to attract the viewers
attention.Infographic make complex data become
more visually appealing to an average user.
Example of Infographic
lCONTENT
lThis includes

text,statistics,and time.

lVISUAL
lColors,graphic used in

designing.
PRINCIPLES IN CREATING
INFOGRAPHICS
There are five principles;

lBe Unique
lKeep it Simple

lBe Creative and Bold

lLess is More

lThe Fortune is in the Forwarding


Be Unique
lOne of the most important aspect of designing an
effective infographic is to make it engaging and
memorable with a unique twist on something that
everyone can relate to.
lYou need to design something unique that will

capture the attention of the audience you are


seeking to draw in.Using something unexpected in
an ordinary bar graph,for instance,will draw
Example
Keep it Simple
lEven though you want to shoot for interesting and
unique,don't throw in so much detail and
extraneous information that the audience is
overwhelmed by everything going in your
infographic.
lRemember that in today's busy world,so much

information is available that when people see too


much to digest and comprehend quickly,they are
probably going to turn away or click somewhere
Example
Be Creative and Bold
lFor a truly impactful design that gets your
message across,it's important to make sure that
your main message is bold and obvious.It also
needs to be creative enough to just give it that
special little twist.
lYou can perhaps use shapes or images in place

of some of the letters or words to emphasize


meaning.Simple,bold creativity is your key to
Example
Less is More
lKeeping your text minimal will most likely produce
more impact than a page full of words.
lYour goal is to entice them to stop scrolling and look

at your infographic.An effective image will grab the


attention of the audience with something as simple
as an effectively displayed word that makes them
stop and read the important information below it.
lRemember that you want to capture the attention of

your audience,make your statement,and entice them


Example
The Fortune is in the Forwarding
lThe final and most important thing you want from
an effective infographic is a simple way for people
to share it with their friends.Be sure to include
links reminding people that they want their friends
to enjoy the information they have just found.
lMake sure that forwarding can be done in only a

ouple of clicks.If it gets too complicated,most


people will choose the box and move on to
something else.
Example
Importance of Infographic

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