Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne and was incorporated as Apple Computer, Inc. before being renamed Apple Inc. in 2007. Apple is committed to bringing innovative products like the Mac, iPod, iPhone, iPad, and Apple Watch to consumers and has become one of the most valuable brands in the world through strong brand loyalty.
Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne and was incorporated as Apple Computer, Inc. before being renamed Apple Inc. in 2007. Apple is committed to bringing innovative products like the Mac, iPod, iPhone, iPad, and Apple Watch to consumers and has become one of the most valuable brands in the world through strong brand loyalty.
Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne and was incorporated as Apple Computer, Inc. before being renamed Apple Inc. in 2007. Apple is committed to bringing innovative products like the Mac, iPod, iPhone, iPad, and Apple Watch to consumers and has become one of the most valuable brands in the world through strong brand loyalty.
Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne and was incorporated as Apple Computer, Inc. before being renamed Apple Inc. in 2007. Apple is committed to bringing innovative products like the Mac, iPod, iPhone, iPad, and Apple Watch to consumers and has become one of the most valuable brands in the world through strong brand loyalty.
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Apple Inc.
Poenaru Alexandru Cristian
Apple Inc.is an Americanmultinational
corporationheadquartered inCupertino,California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.
Apple was founded bySteve Jobs,Steve Wozniak,
andRonald Wayneon April 1, 1976, to develop and sellpersonal computers. It was incorporated asApple Computer, Inc.on January 3, 1977. It was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towardsconsumer electronics.
Mission Statement
"Apple is committed to bringing
the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision Statement We are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Evolution of the Apple Inc.
logo
197 5
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The Beginning
Apples history starts with the story of
Stephen G. Wozniak and Steven P. Jobs, young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.
APPLE I On1976,
April 1 released the Apple I (for 666$) and started Apple Computers Had 8 KB of RAM It was box wood-made with a basic motherboard inside.
APPLE II In
1977, Apple II was
released for 1298$ Had color graphics a first for a personal computer Floppy disk drive added Supported the BASIC program Had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application"
APPLE III Released
May 1980 Had 128kb of RAM Designed for business Cost- 4300$ Had lots of problems didnt do well.
LISA Released
in 1983 Became the 1st personal computer sold to the public with a GUI Commercial failure due to high price tag (almost 10,000$) and limited software it could run
The Intro Of Macintosh
Introduced
in 1984 128kb memory Motorolas 68000 CPU Sold for 2495$
Macintosh Portable Apples
first attempt at a portable computer Released in 1989 8 MB RAM 40 MB Hard drive Clunky, slow 6500$ Failed in market.
More Portable Efforts
Power book 100 Released in 1991 40mb Hard drive 8mb RAM 2500$ Helped Apple to get some revenue Established layout of the computer
Desktop Evolution
The iMAC Released in 1998 Released in 2007 2 USB ports RAM: 4 GB 4 GB hard drive 320 GB hard drive 256 MB RAM All in 0ne computer
Laptop Evolution MACBOOK AIR 2
GB memory 120 GB hard drive 1799$
iPod On
October 23, 2001
Apple released theiPod CPU: Samsung ARM and Apple A4 5GB hard drive that put "1,000 songs in pocket From 2nd Generation iPod software works with Microsoft Windows
iPhone The
iPhone is the line
of Smartphone's designed & marketed by Apple inc. Runs on Apple iOS operating system The 1st gen of iPhone was released on June 29, 2007 Multi-touch screen
iPad tablet
PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth and Wi-Fi
iCloud In June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -iCloud
Apple Inc. Competitors
Apple has many competitors like in computers
Apple Inc. Competitors In smart phones industry
Apple Inc. Competitors In tablet industry
Current product line
iPad Air 2 and
iPad Mini 3
iPhone 6 and 6 Plus
iPod Touch, iPod
Nano and iPod Shuffle
iMac and iMac
Retina 5K
Apple TV
Mac Book Pro
and Mac Book Air
Advertising Apple's
first slogan, "Byteinto an Apple", was
coined in the late 1970s "1984" is the title of the television commercial that launched the Macintosh personal computer in the United States, in January 1984, during a break in the third quarter ofSuper Bowl XVIII In 1985 the "Lemmings" commercial aired at the Super Bowl, but it was not as successful as 1984
In
the 1990s Apple started the "What's on
your PowerBook?" campaign, with print ads and television commercials featuring celebrities describing how the PowerBook helps them in their businesses and everyday lives From 1997 to 2002, the slogan "Think Different" was used in advertising campaigns, and is still closely associated with Apple "Switch" was anadvertising campaignlaunched by Apple on June 10, 2002
In
2006, Apple released a series of twentyfour "I'm a Mac, I'm a PC" advertisements as part of their "Get a Mac" campaign. The campaign officially ended in 2010 Apple debuted a new series of ads during television broadcasts of the2012 Summer Olympics opening ceremony. The ads portrayed people in everyday situations being assisted by an employee from the company'sGenius Bars
Brand loyalty Apple's
high level ofbrand loyaltyis considered
unusual for any product Apple Storeopenings can draw crowds of thousands, with some waiting in line as much as a day before the opening Fortunemagazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012
Boston
Consulting Grouphas ranked Apple as
the world's most innovative brand every year since 2005 John Sculley toldThe Guardiannewspaper in 1997: "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade. On September 30, 2013, Apple surpassedCocaCola, becoming the world's most valuable brand in the Omnicom Group's "Best Global Brands" report
Best Global Brands 2014
Home page: The Apple websitehome pagehas been used to commemorate, or pay tribute to people/events: 2013:Nelson
Mandela 2011:Steve Jobs 2010: Jerome B. York 2005:Rosa Parks 2003:Gregory Hines 2001:George Harrison
Inc.."1984NewsweekMacintosh ads "Apple - Diversity - Inclusion inspires innovation. http://www.apple.com/ Wozniak, Stephen."Homebrew and How the Apple Came to Be http://en.wikipedia.org/wiki/List_of_mergers_and_ acquisitions_by_Apple
