Jane Stubberfield
Change 2  Kubler-Ross Change 
Curve 
By the end of this session you will be able to:  
 Identify the stages in the model  
 Explain the relevance of the model to the impact of 
change in organisations  
 Assess its use in mentoring   
 Developed in the 1960s by Elisabeth Kubler-Ross 
 Published in her book On death and dying in 1969 
 Originally applied to people who had been given tragic 
news 
 Is now regularly applied to the impact of change in 
organisations  
 Helps you think through the best way to implement 
change  
p
e
r
f
o
r
m
a
n
c
e 
time 
Stage 1  Stage 2  Stage 3 
Shock 
Denial 
Anger 
Depression 
Acceptance 
Integration 
Based on Kubler 
Ross (1969) 
 As with all models, this is a generalisation 
 Not everyone will go through all of these stages 
 Not everyone will go through the stages in the way it is 
shown on the model 
 However, this does allow you to predict how people 
may react when planning change and how to manage it 
 Important to remember that some people thrive during 
change and will see it as a great opportunity 
Stage 1   
 Shock and denial 
 Allows us to take 
in news 
 Head in sand 
 Feel threatened 
Stage 2 
 Anger followed 
by depression 
 Blame  
 Frustration 
 Apathy 
 Get stuck in 
details  
Stage 3 
 Acceptance and 
then integration 
 Seen as 
inevitable 
 Resigned 
 Gradually the 
change becomes 
part of normal 
things      
 What would be important for a leader to 
consider in each of the stages so that they 
can introduce the change as easily as 
possible    
 List your thoughts for each of the stages 
 Openness and honesty 
 Explanations 
 Allow time 
 Empathy 
 Listening 
Stage 1 
 Involve everyone affected in planning and action 
 Continue movement forward 
 Provide support and feedback 
 Go for small wins 
 Openness and honesty 
Stage 2 
 Persistence 
 Celebrate achievements 
 Meet learning needs 
 Coach 
 Involve and communicate  
Stage 3     
 If a client came to you to talk about some 
change they are planning with their team, 
how could you use this model to help them?  
 Write down a list of questions covering all 
the stages that you could ask your client to 
help them to think through how they are 
going to handle the reaction to the change 
 How can you best let the team know about the change 
so that it is easier for them to accept it? 
 How shocked do you think the team will be by this? 
 How will you handle this? 
 What can you do to handle any denial from the team?   
 How can you keep in touch with the team to handle 
any frustrations that they may have?  
 How will you handle it if members of the team turn to 
blame as a way of deflecting moving forward with the 
change? 
 What plans do you have to inspire and motivate the 
team through out this process 
 What can you do to help them integrate the change 
into their  normal work routine?  
Kubler-Ross, E. (1969) On death and dying. Routledge.  
This resource was created by the University of Plymouth, Learning from WOeRk project.  This project is funded by HEFCE 
as part of the HEA/JISC OER release programme. 
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 party materials under their own licenses. The licenses and 
attributions are outlined below:  
1. Slide 4 based on the work of Kubler-Ross, E. (1969) On death and dying. Routledge.  
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Author  Jane Stubberfield 
Institute  University of Plymouth 
Title  Change 2: the change curve 
Description  Presentation: Change 2: the change curve 
Date Created  06/06/2011 
Educational Level   7, Masters 
Keywords  
UKOER, LFWOER, UOPCPDLM, Mentoring, learning, development, coaching, 
training, advising, change 
Back page originally developed by the OER phase 1 C-Change project 
University of Plymouth, 2010, some rights reserved