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Maggi Consumer Survey Insights

The survey received responses from 97 people eligible to participate. The survey consisted of 14 questions regarding consumption and perceptions of Maggi noodles. Key findings include: - 62% of respondents said they consume Maggi noodles. The top association with noodles is Maggi (82%). - Ratings for Maggi were high, with over 90% rating taste as a 1 on the scale of 1 to 5. - The most purchased Maggi product is regular Maggi noodles (69%). - 86% of respondents said they would definitely choose Maggi if buying noodles. - The majority of respondents described Maggi as tasty/fun to eat (46%) and would recommend it to others (65

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Siddhesh Sawant
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3K views18 pages

Maggi Consumer Survey Insights

The survey received responses from 97 people eligible to participate. The survey consisted of 14 questions regarding consumption and perceptions of Maggi noodles. Key findings include: - 62% of respondents said they consume Maggi noodles. The top association with noodles is Maggi (82%). - Ratings for Maggi were high, with over 90% rating taste as a 1 on the scale of 1 to 5. - The most purchased Maggi product is regular Maggi noodles (69%). - 86% of respondents said they would definitely choose Maggi if buying noodles. - The majority of respondents described Maggi as tasty/fun to eat (46%) and would recommend it to others (65

Uploaded by

Siddhesh Sawant
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Survey Details

Number of People interviewed = 97 Number of People eligible for the survey = 60 Number of Questions in the survey = 14 Average time taken per survey = 4 mins. Rating starts with 1 being the Highest & 5 the lowest.

Survey

1. Are you a consumer of Maggi?

Percentage
38% Yes No

62%

2. When someone says the word noodles, what is the 1st thing that comes in your mind?

Percentage
4%
2% 0% 12% Maggi Top Ramen

Foodles
82%

Hakka Noodles Smith & Jones

3. As a brand, rate Maggi on a scale of 1 to 5 for the following parameters?

32%

Rating

Taste

Variety

Packaging

Availability

92%

62%

94%

2
3 4 5

4%
4% 0% 0%

10%
20% 18% 20%

25%
10% 2% 1%

3%
3% 0% 0%

4. Which of the following Maggi Products in Noodles category do you buy the most?

18%
Maggi Masala 8% 5% 69% Maggi Vegetables Aata Noodles Maggi Dal Aata Noodles Maggie Soupy Noodles

5. If you go to buy noodles, how likely would you choose Maggi?

8%

3% 3%0% Definitely would Probably would Might or might not Probably would not Definitely would not 86%

6. If the price of the Maggi noodles you purchased had been 5% higher, and all other noodles category had been the same, how likely would you have been to have purchased your Maggi noodles?

11% 10%

5%

Definitely would purchased Probably would purchased Might or might not purchased

12%

62%

Probably would not purchased Definitely would not purchased

7. Which of the following do you think best describes Maggi?

4% 24% Good for health Ready to eat 46% 26% Junk food Tasty/ Fun eating

8. How likely would you recommend Maggi to a friend or a relative?

9% 21%

4% 1%

Definitely would recommend Probably would Might or might not

65%

Probably would not

Definitely would not recommend

9. If given a chance, which of the following aspects Maggi would you try to improve?

2% 1% 86%

8% Taste Variety/ Flavours Hygiene/ Purity 820% Availability Packaging

10. Which Advertisement of Maggi product do you like most?

Column1
5%, 5% 35%, 35% 45%, 45%
Noodles: Me Aur Meri Maggi Sauces: Its Different Soups: Taste Bhi, Health Bhi!.

15%, 15%

Pazzta: Nutri-Licious Pazzta

11. Gender?

0% 32% Male Female Others 68%

12. What was the last grade of education you have completed?

10%

3% 28% SSC & Below HSC Graduation Post Graduation

59%

13. Which of the following age groups do you belong to?

7%

5%

2%

21% Below 20 20 - 30 30-40 40-50 50-60 60 & above

23%

42%

14. Which of the following best describes your households total yearly income?

11% 27% 20% 1 lac 1 lac to 2 lac 2 lacs to 3 lacs > 3 lacs

42%

THANK YOU

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