Guidelines for MBA GROUP PROJECT REPORT
Course Code: T2216
Course Title: Business Statistics
Academic Year: 2025 - 26
Semester: MBA I
1. PROJECT OVERVIEW
Project Title: Real-World Business Data Analysis and Strategic Decision-Making
Using SPSS
Project Distribution Date:
Submission Deadline:
Submission Format: Hard Copy (Printed) Only
Group Composition: 2-3 students per group. More than 3 students in a group
are not allowed.
Total Marks: 50 marks
Project Duration: days (from distribution to submission)
2. PROJECT REQUIREMENTS
2.1 Data Collection Standards
Data Source Requirements:
Primary Sources:
o Kaggle: https://www.kaggle.com/datasets (Business, Finance,
Marketing datasets)
Corporate Data Sources:
o Annual reports from company websites
o Industry association reports
o Market research publications
Minimum Sample Size: 200 observations (for statistical validity)
Approved Business Domains:
Sales Performance and Revenue Analysis
Marketing Effectiveness and Consumer Behavior
Human Resources Analytics and Workforce Management
Financial Performance and Investment Analysis
Operations Management and Supply Chain Optimization
E-commerce and Digital Marketing Analytics
Customer Relationship Management (CRM)
Risk Management and Financial Modelling
2.2 Required Statistical Analyses
Mandatory Analyses (using SPSS):
1. Comprehensive Descriptive Statistics
o Central tendency measures (mean, median, mode)
o Variability measures (standard deviation, variance, range)
o Distribution analysis (skewness, kurtosis)
2. Correlation Analysis
o Pearson correlation coefficients
o Correlation matrix interpretation
o Multicollinearity assessment
3. Regression Analysis
o Simple linear regression
o Multiple linear regression
o Model validation (R², adjusted R², F-statistics)
4. Advanced Statistical Tests
o ANOVA/t-tests for group comparisons
5. Data Visualization
o Charts and graphs using SPSS
3. DELIVERABLES
3.1 Written Report (25 marks)
Format Specifications:
Length: 15-20 pages (excluding appendices)
Font: Times New Roman, 12pt
Line Spacing: 1.5
Margins: 1 inch on all sides
Binding: Spiral binding
Report Structure:
Executive Summary (1-2 pages)
Project overview and key findings
Business implications summary
1. Introduction (2-3 pages)
Background and business context
Problem statement and research questions
Objectives and scope of analysis
Significance to business practice
2. Literature Review (2-3 pages)
Previous research findings from article and Journals
Justification for chosen methodology
3. Data and Methodology (3-4 pages)
Data Description:
o Variable definitions and measurement scales
o Data collection methodology
Statistical Methodology:
o Justification for chosen statistical techniques
o SPSS procedures and settings
o Assumptions and limitations
4. Statistical Analysis and Results (4-5 pages)
Descriptive statistics with interpretation
Correlation analysis results
Regression analysis findings
Additional statistical tests results
All outputs formatted and labelled
5. Business Interpretation and Discussion (3-4 pages)
Translation of statistical findings into business insights
Identification of key performance drivers
Discussion of practical implications
6. Conclusions and Recommendations (2-3 pages)
Summary of key findings
Business recommendations
7. References
Minimum 5 references
8. Appendices
Complete SPSS output files (printed screenshots)
Group contribution statement
4. EVALUATION CRITERIA
Course
Evaluation
Outcome Assessment Criteria Marks Bloom’s Level
Focus
(CO)
Correct use and
Statistical interpretation of descriptive, Understand /
CO1 10
Accuracy correlation, and regression Apply
analyses
Effective use of charts,
Data graphs, and visual Apply /
CO2 5
Visualization interpretation of data Analyze
patterns
Clear business insights and
Interpretation explanation of relationships Analyze /
CO3 15
& Insight and problem-solving Evaluate
approach
Proficient use of SPSS with
Apply /
CO4 Use of SPSS properly integrated output in 10
Evaluate
the report
Logical structure, formatting,
CO5 Report Quality 10 Create /
clarity, ethical use of data,
Course
Evaluation
Outcome Assessment Criteria Marks Bloom’s Level
Focus
(CO)
and professional writing Evaluate
5. SUBMISSION REQUIREMENTS
Hard Copy Submission Only
Location: Submit in the class room
Time:
Format: Spiral Bound report with cover page
Requirements:
o Spiral binding
o Clear cover page with all group member details( Name and Roll
Numbers)
o All pages numbered and properly formatted
o SPSS outputs printed and included in appendices
