Business Idea
● Business Concept: Computer cafe targeting casual and competitive gamers.
● Location: One Archers Place, Taft Ave, Manila.
● Target Market: Gamers near Manila universities, e-sports enthusiasts, and students.
The concept of a computer café targeting casual and competitive gamers addresses a significant
need in the gaming community, particularly in urban areas like Manila. With the rise of e-sports and
gaming culture, there is a growing demand for spaces that cater specifically to gamers' needs,
offering high-performance equipment and an engaging social environment.
Services
VIP Area:
Features: High-end gaming setup with max performance and comfort.
Standard Area:
Features: Mid-high-end computers, essential gaming peripherals.
Console Gaming:
Features: Console-based games for varied gaming preferences.
Opportunity Evaluation
● Growing E-Sports Market: Increasing popularity of e-sports and gaming communities.
● Prime Location: Proximity to universities brings in students and young adults, the core
gaming demographic.
● Membership Model: Incentivizes loyalty and frequent visits, especially for regular gamers.
● Unique Selling Point (USP): Differentiated gaming experiences with VIP and standard
sections tailored for both casual and hardcore gamers.
● 24/7 Operations: Attracts late-night gamers and offers flexibility to accommodate different
schedules.
Potential Challenges
● High Initial Costs: Investment in high-end equipment and maintenance costs.
● Market Competition: Competing with other internet cafes and gaming lounges.
● Operational Costs: Expenses for 24-hour operations, including staffing, utilities, and upkeep.
Planning
Overview of the Business: With a VIP area for serious gaming, and a Standard Area for more
affordable options, and a console gaming section, the cafe at One Archers Place will cater to both
casual and competitive gamers, stressing a premium experience and round-the-clock access.
Facility Layout
- VIP Area: High-end PCs and premium seating
- Standard Area: Mid-range PCs with comfortable seating
- Console Section : Latest Consoles and a VR gaming
Pricing Strategy
Membership Options: Monthly (PHP 500) and for student rates (PHP 300) memberships.
Hourly Rates:
VIP: (PHP 60/hr for members and PHP 80/hr for non-members)
Standard: (PHP 40/hr for members and PHP 50/hr for non-members)
Marketing Strategy: To successfully attract local gamers, the cafe will introduce special promotional
offers that include a free first week for new members and student discounts. In addition hosting
frequent gaming tournaments will generate excitement and attract both competitive and casual
gamers, resulting in a vibrant community culture. Lastly, a solid presence on social media will be
used to promote events, highlight special features and effectively engage with the customers,
assuring ongoing interaction and brand loyalty.
Operating Hours: To meet the varied schedules of gamers, the cafe will be open 24/7 guaranteeing
that both early birds and late-night players may enjoy top-notch gaming experiences. Employees will
be carefully scheduled to look after equipment, offer ongoing assistance and guarantee a friendly
and secure atmosphere at all times.
Staffing: A café manager will be hired to supervise day-to-day operations and guarantee efficient
operations and top-notch customer service. Security workers will ensure safety throughout all
operating hours. Cleaning staff will maintain hygienic standards,2 and gaming attendants will help
users and maintain equipment.
Monitoring Strategy: To evaluate its operational efficacy the café will put in place a strong system for
monitoring, important performance indicators, including membership, progress, usage rates, and
client satisfaction levels in order to ensure that the café stays mindful of the demands and
preferences of its gaming community ongoing evaluation of the data along with the customer input.
A new market dynamics will lead to adjustments to services and promotions
Innovation Launch
● Product innovation: Continually update equipment to include the latest technology and
accessories to stay appealing to competitive gamers.
● Process innovation: Develop an online booking and reservation system where users can reserve
gaming slots in advance, reducing wait times and improving customer satisfaction.
● Breakthrough innovation: Create a dedicated section for VR gaming, which could differentiate
your cafe from competitors and appeal to other gamers.
Sustainability Plan
● Revenue generation:
- Expand revenue through other services like snack bars, merchandise sales, and special
event pricing.
● Environmental sustainability
- Use energy-efficient equipment to reduce electricity consumption, especially given the
high power demand of 24/7 operations.
