Cyber Café Business Plan

Electropreneurship

Nena,Dannel V.

Bsindt ET 2-2

12/2/2019
 Table of Contents

Executive Summary................................................................................................... 1

The Company............................................................................................................. 4

The Market................................................................................................................. 5

* Industry Trends........................................................................................... 6

* Market Segments......................................................................................... 8

* The Competition.......................................................................................... 9

* The Customers........................................................................................... 14

Marketing and Sales.................................................................................................. 15

* Marketing Strategy..................................................................................... 15

* Sales Plan................................................................................................... 16

Products..................................................................................................................... 17

* Automaton 10............................................................................................. 17

* Future Products.......................................................................................... 18

Development Plan..................................................................................................... 18

Implementation Plan.................................................................................................. 21

* Inventory..................................................................................................... 22

* Staffing Requirements................................................................................ 22

* Facilities..................................................................................................... 22

Management.............................................................................................................. 23

Financial.................................................................................................................... 25
EXECUTIVE SUMMARY

This Cyber Café will provide a unique forum for communication and entertainment through the medium
of the internet. The public want to access to the methods of communication and volumes of information
now available on the internet and access at a cost they can afford and in such a way that they aren’t
socially & economically. The goal of this Cyber Café is to provide the community with a social,
educational, atmosphere for worldwide communication.
The amount to run this Cyber Café is ₱1M which includes the cost of the equipment, services, furniture,
cabling, decoration, fixed cost and variable cost.
Two of the shareholders already had a degree in networking and others shareholders have a experience
in technician.
We were expecting to maintain about three years to establish our market and settle the bank loan.
Successful operation in the first three years will provide Cyber Café with a customer base that will allow
it to be self-sufficient after three years later.

Objective

The objectives for the first three years of operation include:

Mission
As the popularity of the internet continues to grow at an exponential, easy and affordable access is
quickly becoming a necessity of a life. This Cyber Café provide communities with the ability to access the
internet, enjoying play games and share internet experience in a comfortable environment. The people
of all ages and backgrounds will come to enjoy the unique, upscale, educational and innovative the
cyber café provides.

Key to success
The key to the success are:
 The establishment of this Cyber Café is as a community hub for socialization and entertainment.
 The creation of an environment that won’t intimidate the novice user. This cyber Café will
position itself as an educational resource for individual wishing to learn about the benefits the
internet has to offer.
The Company

This cyber café are registered as name Danx Multi Cyber Café and located at Dasmariñas Cavite. Danx
Multi Cyber Café will provide full access to email, internet application, the lasted games product, other
application like MS Office and Adobe Reader. This cyber café also provides customers with a unique and
innovative environment for enjoying their time here. Danx Multi Cyber Café will appeal to individuals of
all ages and background. We want to make this business as a integration centre for the users who expert
in computers and users who just in the beginning to use the computer. By the way, Danx Multi Cyber
Café also will be the starting for the lifestyle in this area.

Company Ownership:

Rhythm International Cyber Café is hold by 4 shareholders. As the founder of Rhythm International
Cyber Café, we are owners and the holding share of this Cyber Café is divided into four of us.

Company location & Facilities:

As site has been chosen at Blk 15 LOT 30 Dasmariñas Cavite, there are many various reason of this sites.
The various reasons including:
 Proximity to the business community
 Proximity to the residential area, schools and colleges/private university
 Proximity near to bus station
 Parking availability
 Low Rent

Services
Danx Multi Cyber Café will provide full access to emails, internet application, the fastest games
registered product, other application like Microsoft Office, printing, scanning, Fax services, repairing
(Desktop and Laptop) and selling Computer hardware & Software. This cyber café also provide
customers with a unique and innovative environment for enjoying their time in our cyber café.

Service Description
Danx Multi Cyber Café will provide its customers with full access to the internet and common computer
software and hardware. There is some of the internet and computing services available to the customers
are listed below:
 Access to internet explorer
 Access to popular software application like Adobe Photoshop and Microsoft Office
 Access to laser and color printing
Tha Market

Industry Trends:

Danx Multi Cyber Café is faced with the exciting opportunity of being the first-mover in the ONEX cyber
café market. The consistent popularity of coffee, combined with the growing interest in the internet has
been proven to be a winning concept in other markets and will produce the same results in ONEX.

Market Segment:

The target customer can be dividing into three group. First group is familiar with the internet and desire
a progressive and inviting atmosphere where they can get out of their offices or bedroom. Normally this
group is expert in using computer and their jobs needed to the computer using. Second group is not
familiar with the internet yet and just waiting for the right opportunity to enter the online community.
The third group is for children who aged about 8 to 14 years old. This group is the main target because it
can bring about 50% years of whole profit in a month to the cyber café. Usually they are more attractive
to online games and spend a lot of time in here. In addition to these three broad categories, Danx Multi
Cyber Café target market can be divided into more specific market segments. The majority of these
individuals are student and business people.

The Competition

Danx Multi Cyber Cafe has three main strategies. The first strategy focuses on attracting novice Internet
users. By providing a novice friendly environment, Danx Multi Cyber Cafe hopes to educate and train a
loyal customer base.
The second, and most important, strategy focuses on pulling in power Internet users. Power Internet
users are extremely familiar with the Internet and its offerings. This group of customers serves an
important function at Danx Multi Cyber Cafe. Power users have knowledge and web-browsing
experience that novice Internet users find attractive and exciting.
The third strategy focuses on building a social environment for Danx Multi Cyber Cafe customers. A
social environment, that provides entertainment, will serve to attract customers that wouldn't normally
think about using the Internet. Once on location at Danx Multi Cyber Cafe, these customers that came
for the more standard entertainment offerings will realize the potential entertainment value the
Internet can provide.

The Costumer

Attract Power Internet Users

Rhythm International Cyber Cafe's second strategy will be focused on attracting power Internet users.
Power Internet users provide an important function at Rhythm International Cyber Cafe. Rhythm
International Cyber Cafe plans on attracting this type of customer by:
 Providing the latest in computing technology.
 Providing scanning and printing services.
 Providing access to powerful software applications.
Social Hub

The third strategy focuses on building a social environment for Danx Multi Cyber Cafe customers. A
social environment, that provides entertainment, will serve to attract customers that wouldn't normally
think about using the Internet. Once on location at Danx Multi Cyber Cafe, these customers that came
for the more standard entertainment offerings, will realize the potential entertainment value the
Internet can provide.

Attract Novice Internet Users

Danx Multi Cyber Cafe's first strategy focuses on attracting novice Internet users. Danx Multi Cyber Cafe
plans on attracting these customers by:
 Providing a novice friendly environment. Danx Multi Cyber Cafe will be staffed by
knowledgeable employees focused on serving the customer's needs.
 A customer service desk will always be staffed. If a customer has any type of question or
concern, a Danx Multi Cyber Cafe employee will always be available to assist.
 Danx Multi Cyber Cafe will offer introductory classes on the Internet and email. These classes
will be designed to help novice users familiarize themselves with these key tools and the Danx
Multi Cyber Cafe computer systems.

Marketing and Sales

Marketing Strategy

Danx Multi Cyber Cafe will position itself as an upscale coffee house and Internet service provider. It will
serve high-quality coffee and espresso specialty drinks at a competitive price. Due to the number of
cafes in Eugene, it is important that Danx Multi Cyber Cafe sets fair prices for its coffee. Danx Multi
Cyber Cafe will use advertising as its main source of promotion. Ads placed in The Register Guard,
Eugene Weekly, and the Emerald will help build customer awareness. Accompanying the ad will be a
coupon for a free hour of Internet travel. Furthermore, Danx Multi Cyber Cafe will give away three free
hours of Internet use to beginners who sign up for an introduction to the Internet workshop provided by
Danx Multi Cyber Cafe.

Sales Plan

As a retail establishment, Danx Multi Cyber Cafe employs people to handle sales transactions. Computer
literacy is a requirement for Danx Multi Cyber Cafe employees. If an employee does not possess basic
computer skills when they are hired, they are trained by our full-time technician. Our full-time
technician is also available for customers in need of assistance. Danx Multi Cyber Cafe's commitment to
friendly, helpful service is one of the key factors that distinguish Rhythm International Cyber Cafe from
other Internet cafes.