CONTENT

Page
INTRODUCTION 2

BACKGROUND OF THE BUSINESS IDEA 3

1.1VALUATION OF BUSINESS IDEAS 4
1.2DESCRIPTION OF BUSINESS IDEAS 6
1.3SELECTION AND CONCLUSION OF THE IDEA 8

2.HISTORICAL FRAMEWORK 10

3.BUSINESS PLAN 11
3.1EXECUTIVE SUMMARY 12
3.1.1Mission 13
3.1.2Vision 13
3.1.3Objectives 14
3.1.3.1General 14
3.1.3.2Specific 15
3.1.4 Justification 15

3.3OPERATING PLAN 16

3.3.1Organizational structure 16

3.3.2Administrative costs 16

3.3.2.1 Personnel expenses 16

3.3.3Activity schedule 17
3.3.4Productive flow diagram 17
3.3.5Process diagram 17

3.3.6Production process 59

3.3.7Good manufacturing practices 63

Environmental impact of the project 63

4.CONCLUSIONS 74

5.RECOMMENDATIONS 75

BIBLIOGRAPHY 76

ANNEXES
 INTRODUCTION

Next we will tell you how the company DISTRIARTE started,

start your activities as a company well, this project has been carried out with effort
and dedication for its owner, in which the economic stability of the
company, its different activities, its mission, its vision, its objectives, its business plan,
your operational plan, your finances.
 LIST OF TABLES

Table 1. Assessment of Business Ideas.

Table 2. Description of Business Ideas.

Table 3. Selection and Conclusion of the Idea.

Table 4. Executive Summary.

Table 5. Sector analysis.

Table 6. Data tabulation.

Table 7. Advertising Cost for the Communication Strategy.

Table 8. Organizational Structure.

Table 9. Gantt Chart.

Table 10. Needs and Requirements.

Table 11. Environmental impact of the project.

16. Balance Sheet.

Table 12. Income Statement.

Table 13. Cash flow statements.

1.1 EVALUATION OF BUSINESS IDEAS

The following shows in a table categorized each of the business ideas by a

percentage number where the least favorable is number 1 and the most favorable with
number 10, following each of the questions written at the top of the table.
 Table 1. Evaluation of business ideas

MATRIX FOR BUSINESS IDEA MATURATION

FILTERS
PERSONAL MARKET RESOURCES
CRITERIA OF
EVALUATION

0. NOTHING

1 A 2. SUFFICIENT
3 A 4. LITTLE
5 A 6. NORMAL
7 A 8. NOTABLE
9 A 10.
OUTSTANDING

WRITE THE
IDEAS
PIZZERIA 7 8 8 7 8 9 9 7 6.40
5
2. DAIRY 7 8 7 6 7 7 8 8 8 7.20

3. C.S.ALCOL 6 9 8 6 8 7 6 9 9 7.40

4.LUNCHES 7 6 6 6 6 8 5 8 7 5.8

5.CRAFTS 6 6 5 7 7 7 6 8 7 6.60

6.CHICKENS 6 6 5 6 6 7 8 6 6
8
7. CLOTHING 7 8 6 8 7 7 6 7 7.50
6
8.VEGETABLES 8 7 6 5 5 8 7 8 8 6.79

9. CANDIES 9 7 6 1 9 8 6 8 9 8.20
0

10.DESSERTS 9 6 8 1 7 5 8 1 9 8.20
0
0
11. ICE CREAM PARLOR
8 6 7 9 1 7 7 8 9 8.90
0
12.PHOTOGRAPHY 10 9 4 5 7 8 7 6 8 7.70

13.MINIMARKET 7 2 6 8 7 5 6 7 9 8.10

A.PERSONNEL 8 8 7 6 4 3 6 9 7 6.40

15. CHOCOLATES 7 4 6 5 6 6 6 7 8 8.70

16.C.RAPIDAS 1 9 8 9 8 7 9 8 8.60
0 9
17.STATIONERY 1 9 9 9 7 6 5 1 8.10
0 8 0
18. GRILL 1 9 4 5 8 7 8 6 5 6.70
0
19.A.D .HOME 9 9 1 9 8 8 9 7 6 8.40
0
20.C OF PACKAGE 7 5 6 8 9 1 9 8 7.60
7 0
1.2 DESCRIPTION OF BUSINESS IDEAS

Below are the 5 most favorable selected ideas for the idea of
business, thanks to the higher percentages obtained, in the table the ideas are
highlighted with a striking color to identify them within this one.
Table 2. Description of business ideas
1.3 SELECTION AND CONCLUSION OF THE IDEA

The final selection of the idea is shown below according to the previous tables.
of business, being this the most favorable and the most feasible.

Table 5. Selection and conclusion of the idea

 2. HISTORICAL FRAMEWORK

HISTORY OF PORCELANICRON

Since ancient times, man has always used clay, terracotta, and stone.
to make their tools for hunting and food preparation. The history of the
porcelain began in China in the early 3rd century BC. It was a mass of rock
composed mainly of silicates such as potassium, sodium, and calcium and clay of
pure white color. Characterized by its whiteness, hardness, and a translucent appearance. This
precious material arrived in Japan through Korea, around the 16th century, which was also
an important center of production and development. For a long time, Europe has to
imitate the oriental porcelain.

In the early 18th century, in the German city of Meissen, an alchemist found in
the excavations of a tomb, a kind of white clay with a high content of kaolin.
He started making small pieces with this clay and obtained very similar results.
to the porcelain chronicle China.
In the mid-18th century, in France, it created a typically French production of
porcelain with a velvety shine and a capacity to receive rich decorations
multicolored and flowers and birds.

The history of flexible dough comes from these times, where craftsmen have always been
in search of material that can be mixed with a little white clay to lower its cost,
quality, beauty, and durability like fine porcelain.

In Italy, a traditional dough known as pasta di venta, a mixture of flour, water and
salt is a tradition in that part of the European continent. With this dough, the Italians were
small and delicate sculptures, representing the day-to-day of the season, that today
we know as 'Bibel' or 'rococo'. Despite their durability impression, the pieces,
only the porosity of the mass, the deterioration, and the tendency to be organic did not last
many years.

3. BUSINESS PLAN
Next, the business plan will be presented where the ideas will be disclosed.
company centers doing innovative things so that our clients feel
satisfied with the products made for all types of audiences.

3.1 EXECUTIVE SUMMARY

The following explains what the business consists of and shows the elements such as
characteristics
required and conclusions.

The company DISTRIARTE is a company that produces and sells handicrafts.

made of porcelain, is located in the First stage of Atalaya block H6 lot 6

Currently, it is stable since sales during high seasons like Christmas, Day of
Mother's Day, Father's Day, Love and Friendship Day, and Halloween make the company...
keep it that way, establishing the good functioning of the company and its finances, giving the
determination that the company is feasible.

The products of the company Mundo del Arte are basically made from: porcelain.
the sales of these products are sold as follows:

Table 4. Executive Summary

Product Value of Percentage of

sale sale (100%)

Porcelain doll $8000 85%

The company's customers are mainly women aged 14-20 young and 25-45.
housewives, who are completely satisfied because the attention in the
The staff is very good, the members are fully willing to cater to everyone's taste.
clients, catering to each of their needs according to their preferences.

In the location where the company DISTRIARTE is situated, its sources of competitiveness do not
They are very strong since it is the only store that sells crafts in the area and nearby.
There aren't many stores that are the same or sell similar products, or better yet, the same ones.
materials.
The shareholders or partners aim to keep the company stable in terms of its
sales and also one of the most reliable companies in the sector. To achieve that it
meeting the goals will take into account good customer service, the good
modes of expressing oneself with clients, the modest prices for the comfort of the client,
thus achieving their loyalty to the company and its products by attending to each
one of their needs.

To have an accurate accounting of all the company's finances, records are kept.
of all weekly financial movements, including sales, receipts of
income and expenses, invoices and primarily an accounting book.

The company takes into account the order of the accounts of sales and purchases to know
in what state is it, and according to this avoid bankruptcy and misunderstandings
in this one.

3.1.1 Mission: Distriarte's mission is to produce and market,

products such as reminders, home accessories, and details for
special occasions with very good quality, providing good customer service.
3.1.2 Vision: In the year 2016, the company Distriarte will be a legally recognized organization.
established and will stand out to offer quality products to customers giving
to know their exclusive design, and will seek to reach a broader audience and generate more
recognition in the department about our product.
3.1.3 Objectives: The specific objectives will be presented below.
general objective that is intended to be achieved for the comfort and satisfaction of its
clients so that this can have a higher percentage in their advantages being
Distriarte is a company that markets and produces handicrafts.

3.1.3.1 General Objective: To be recognized as a successful and reliable company that

It takes its customers into account when establishing new products.
3.1.3.2 Specific Objectives:
Sell high-quality products.
Offer a wide variety of crafts in terms of the innovation of ideas.
large competencies, quickly acquiring the recently launched products
market.
Look for more market in neighborhoods near the First Stage of Atalaya neighborhood; raise the
order efficiency.
Satisfy customer needs; generate high profits after six months of the
business initiation.
Achieve greater market participation in the Primera etapa de atalaya neighborhood.
To have a wider product line.
Always manage the best quality in the products offered to our clients.
Increase monthly sales by 20% so that it has more income and can
produce and market more products.

3.1.4 Justification: The company Distriarte analyzes the opportunity to have a greater
market through the internet, on Facebook, and on Hotmail, thus seeking more clients for
the company, in this case women, thus satisfying their needs regarding what
they want to gift, or use in their homes as decoration or arrangements. It also arises as a
project to meet the needs of women who like handmade things
in porcelain

3.3 OPERATING PLAN

The work program of the World of Art company will be announced next.
where the different positions of each partner in the company will be announced, the schedule
of activities, the different suppliers of the company, the time in which it is used for
to market the products, among others.

3.3.1Organizational structure.

This describes the organizational structure of the company including the levels.
managerial, administrative, and operational. Likewise, the composition of the Board of Directors,
including the participation of each of the partners.

Figure 1. Organizational structure.

3.3.1.1 Administrative Costs. The activities are presented below.
that the company has been able to be present for the realization of the project and the development of
the company.

3.3.1.2 Personnel expenses. The partners of the company DISTRIARTE do not receive any.
salary class or benefits since it is a limited partnership, and the partners have
decided that the company's income will be used only to buy what
I need the company, merchandise, use of stationery among others.

3.3.3Activity schedule
Table 9. Gantt Chart.
3.3.4Productive flow diagram. The diagram will be presented next.
Flow for obtaining the product in the company.

Figure 2. Production flow diagram

3.3.5Process diagram. The process will now be disclosed to

classify several actions to achieve the product.
Figure 2. Process diagram.

3.3.3Description of the production process. The following will show the process of
production through images that describe the manufacturing process at the company Distriarte.

1. First, the materials are prepared to start working:

2 cups of colbón.
2 cups of cornstarch.
1 teaspoon of lemon juice.
1 teaspoon of liquid petroleum jelly.
2 teaspoons of lanolin hand cream.

2. The different materials are mixed to form a homogeneous mass, except for the
 hand cream.

3. The brushes are washed and the water is ready.

4. The oil paintings are being prepared.

Different colors are mixed into the dough.

The molds are prepared, washed, and dried.

7. Toothpicks and pieces of Styrofoam are being prepared.

The stilettos are being prepared.

FINISHED PRODUCT:
3.3.3Good manufacturing practices. In the production of the products, the partners
You are required to wear a mask when using paints.
aerosols, acrylics, another one of the hygiene regulations is that before handling the dough of
Porcelain should wash hands.

The art world company does not need a handling course as it does not handle any
type of foods.

3.3.4 Environmental impact of the project. The company Mundo del Arte has as its impact
chemical environment that porcelain can cause damage to
environment, another impact is deforestation because it involves working with wood.

Table 14. Environmental impact of the project

Aspect Impact Valuation

PorcelainCron Chemicals it contains 25%
 CONCLUSIONS

The company Distriarte managed to meet the needs of the clients, taking into account
the good service.
Customers obtain a quality product at a good price as it meets their
needs.
The company was not in bankruptcy and also did not need a loan in a
bank or other service.
During the time the company was operating, it found a variety of clients.
The improvement of knowledge among the members was successful as thanks to this
they know more about this topic.