BUSINESS PLAN
Submitted to: San Shine Andrada
Submitted by: Meachaila M. Manibad and Christian E. Manibad
Grade XI STEM
1. INTRODUCTION
We, the owners of ManiBites, are two students who want to start a simple but exciting snack
business inside our school. We chose graham balls because they are affordable, easy to
make, and loved by many. They are sweet, soft, and can be eaten anywhere without making
a mess.
As students, we understand what our fellow classmates like: snacks that are tasty, budget-
friendly, and easy to buy during short breaks. That is why ManiBites is the perfect choice.
It’s a business “by students, for students.”
This business plan shows how we will prepare, sell, and grow ManiBites. Even though we
are just starting small, we believe that with good planning, teamwork, and dedication, we
can make this a success.
2. EXECUTIVE SUMMARY
Business Name: ManiBites
Product: Graham balls in different flavors (Original, Chocolate, Special Filled)
Location: Inside the school campus
Target Market: High school and senior high school students
ManiBites will offer delicious and affordable graham balls to students during recess, lunch
break, and after class. Our mission is to provide tasty treats that fit a student’s budget, while
our vision is to become the most loved sweet snack brand in our school.
We will prepare the graham balls the night before to keep them fresh and soft for the next
day. Our starting capital will be student-friendly, between ₱300–₱500, and we plan to
reinvest profits to expand flavors and improve packaging.
3. VISION, MISSION, GOALS & OBJECTIVES
Vision:
To be the most loved and trusted graham ball brand in our school, known for tasty flavors,
affordable prices, and friendly service.
Mission:
To provide high-quality, affordable graham balls that bring joy to students, while teaching
ourselves the value of business skills, teamwork, and responsibility.
Goals:
1. Sell at least 50 graham balls per day during the first month.
2. Earn enough profit to introduce 2–3 new flavors in the next two months.
3. Improve packaging design to make ManiBites more attractive to buyers.
4. Maintain product quality and freshness at all times.
Objectives:
- Buy fresh and good-quality ingredients from reliable suppliers.
- Prepare products in a clean and organized environment.
- Sell during peak snack times: recess, lunch, and after class.
- Promote ManiBites through free tastes, discounts, and friendly service.
4. ENVIRONMENTAL ANALYSIS
A. Market Analysis:
Customers: Students who want affordable, sweet snacks.
Needs: Quick, clean, and satisfying snack during breaks.
Opportunity: Graham balls are easy to store, not messy, and can be made in many flavors.
B. Industry Analysis:
The school snack industry is always active because students buy snacks almost daily.
Affordable, creative snacks get the most attention. By offering unique flavors, ManiBites can
stand out from other snacks.
C. Competitive Analysis:
Strengths: Affordable price, variety of flavors, neat packaging.
Weaknesses: Limited production time because we are still students.
Opportunities: Few sellers offer creative graham ball flavors in our school.
Threats: Competitors might copy our product and packaging.
5. BUSINESS DESCRIPTION
Business Name: ManiBites
Type of Business: Partnership
Nature of Business: Snack/Food selling
Products: Graham balls (Original, Chocolate, Special Filled)
Target Market: Students inside the school
We chose ManiBites because “Mani” comes from our last name Manibad, and “Bites” means
small, tasty treats. Our business focuses on giving students snacks that are both delicious
and affordable.
6. ORGANIZATION PLAN
Organizational Chart:
Owners: Meachaila M. M. - Product Maker & Marketing Head
Christian E. M. - Sales Manager & Financial Keeper
Duties:
- Product Maker: Prepares and ensures the quality of graham balls.
- Marketing Head: Promotes the product to classmates and through social media.
- Sales Manager: Handles selling during breaks.
- Financial Keeper: Tracks expenses, sales, and profits.
Form of Business: Partnership
7. PRODUCTION PLAN
Ingredients & Estimated Cost:
- Graham crackers – ₱120
- Condensed milk – ₱80
- Powdered milk – ₱50
- Cocoa powder – ₱30
- Fillings (marshmallow/chocolate) – ₱50
- Packaging – ₱50
Procedure:
1. Crush graham crackers until fine.
2. Mix with condensed milk until dough-like.
3. Shape into balls.
4. Add filling (optional).
5. Roll in powdered milk or cocoa powder.
6. Place in packaging and store for selling.
We will make graham balls the night before to keep them fresh for the next day.
8. OPERATION PLAN
Business Hours: Recess, lunch break, and after class.
Selling Method: Personal selling and pre-orders.
Inventory: Check weekly to avoid shortage or waste.
Supplier: Local supermarkets and sari-sari stores.
Storage: Keep in a clean, dry place to maintain quality.
9. MARKETING PLAN
Product Strategy: Offer different flavors and neat packaging with the ManiBites name.
Price Strategy: Affordable pricing between ₱5–₱10 per piece.
Place Strategy: Sell inside the school campus and during school events.
Promotion Strategy:
- Free taste for first-time customers.
- Announce new flavors in group chats.
- Give discounts for bulk orders.
10. FINANCIAL PLAN
Estimated Starting Capital: ₱330–₱500
Estimated Selling Price: ₱5–₱10 per graham ball
Projected Daily Sales: ₱250–₱300
Expected Profit per Day: ₱100–₱200
Break-even Point: Within 3–5 selling days if all stocks are sold.
11. APPENDIX
SWOT Analysis:
Strengths: Affordable, tasty, variety of flavors, neat packaging.
Weaknesses: Limited time for production.
Opportunities: High snack demand in school.
Threats: Competitors copying products.
Timeline:
Week 1: Buy materials, design logo, test products.
Week 2: Start small-scale selling.
Week 3–4: Add new flavors, evaluate sales.
Sales Forecast (First Month):
50 graham balls/day × ₱8 average price × 20 school days = ₱8,000 sales
Estimated expenses: ₱4,000
Expected profit: ₱4,000 in first month.
Sample Packaging:
Clear plastic cups with ManiBites label.
Logo Idea:
Smiling graham ball with a bite mark and the word 'ManiBites'.
