THE INFLUENCE OF MEDIA &
INFORMATION ON COMMUNICATION
MIL QUARTER 1 - MODULE 1
LEARNING OBJECTIVES
Understand communication as a
process shaped by media and
information
Reflect on personal media
consumption and its impact
Promote responsible media and
information use through creative
expression
WHAT IS COMMUNICATION?
Communication is the process of sending
and receiving messages through verbal or
non-verbal means.
Key Elements: Sender, Message, Channel,
Receiver, Feedback
Example: Texting a friend and being
misunderstood due to lack of tone
MEDIA & TECHNOLOGY IN DAILY LIFE
Common Tools: Social media,
smartphones, email, video calls
Roleof technology in everyday
communication
Example: Using Zoom for online classes
during the pandemic
POSITIVE INFLUENCE OF MEDIA
Connects people across distances
Spreads news and educational content
rapidly
Example: Access to DepEd TV for
remote learning
NEGATIVE INFLUENCE OF MEDIA
Spread of misinformation
Causes stress and information overload
Example: Anxiety from fake news during
the pandemic
GUIDELINES FOR RESPONSIBLE USE
Always verify information sources
Practice digital etiquette
Limit screen time to reduce fatigue
Example: Checking government
websites for COVID-19 updates
CLASS DISCUSSION PROMPT
"Can technology improve
communication OR cause distance?"
Share a personal experience related
to media use
SUMMARY
Media and information play a major
role in communication
Benefits and drawbacks coexist
Use media wisely and responsibly
Media Platforms
and
Communication
Styles
Learning Objectives
• Understand how media platforms
shape the way we express and
receive messages.
• Analyze communication across
various media.
• Reflect on how audience and platform
influence our communication style.
Key Idea
• Different media platforms have
unique ways of shaping
messages.
• The way we write or speak often
changes depending on the
platform and the audience.
News Clip
• Platform: TV News
• Tone: Formal, serious, objective
• Style: Detailed, structured
• Audience: General public seeking
information
Meme
• Platform: Social Media
(Facebook, Instagram)
• Tone: Humorous, sarcastic,
casual
• Style: Brief, visual, catchy
• Audience: Mostly peers, younger
demographic
Tweet
• Platform: Twitter
• Tone: Quick, informal, sometimes
opinionated
• Style: Limited to 280 characters,
direct, concise
• Audience: Public, followers,
trending communities
When and Why Do We
Adjust?
• When we change platforms (formal
report vs. social post)
• When we address different
audiences (e.g., teacher vs. friends)
• Why? To ensure our message is
clear, appropriate, and effective.
Real-Life Situations
• Talking to a teacher vs. texting a
friend
• Writing a formal email vs. posting
on Facebook
• Making a speech vs. chatting in a
group message
Message Comparison
• Form groups and choose one
message.
• Present the message as:
• A TV News Report
• A Meme
• A Tweet
How does the tone, style, and
Group Output
• Presentation of the message across three
platforms.
• Criteria:
– Creativity: 10 Points
– Accuracy of tone and style: 15 Points
– Understanding of audience per platform: 10
Points
STEPS
Choose a Common Message
• Each group should agree on one
message to work on.
Example topics:
• “Stay safe during a typhoon.”
• “Be kind to others.”
• “Save the environment.”
• “Join the school event.”
STEPS
Format How to Present Tips
Use formal language,
complete sentences,
Act as news anchors
proper posture, and eye
TV News Report delivering a formal news
contact. Add details like
story.
"reporting live" to make it
realistic.
Use humor or sarcasm.
Be concise. Add funny or
Meme Create or draw a meme. trending visuals. Keep
the text short and
impactful.
Be direct and brief. Use
hashtags or emojis if
Write a tweet within 280
Tweet appropriate. Focus on
characters.
being catchy and
relatable.
STEPS
Step 4: Prepare and Present
• Groups will have 8-12 minutes to
prepare.
• Then, each group will present all
three versions of their message in
front of the class.
STEPS
Class Discussion
After each group’s presentation, the class
will discuss:
• How did the tone and style change across
platforms?
• Was the message more effective in one
platform? Why?
• Which version do you personally prefer?
Let's
communicate
wisely!
MEDIA EVOLUTION
What is Media and Why Does It
Matter?
• Media are tools or platforms used to
communicate information to a large
audience.
Why It Matters:
• Informs and educates the public.
• Shapes culture, opinions, and identity.
What is Media and Why Does It
Matter?
Examples:
• News during elections or typhoons.
• Barangay loudspeaker
announcements.
• Campaign posters in schools.
• Flyers for events.
• Tourism or safety banners.
How Did Media Begin?
• Media evolved from simple forms like cave
paintings to complex digital systems.
Examples of Media Evolution:
• Cave paintings
• Papyrus scrolls
• Early newspapers
• Radios
• Black-and-white TVs
Prompt
How are these different
from today's media?
Let’s Explore Traditional
Media
• Oral Media: Storytelling, chants, gossip, town
criers.
• Written Media: Cave symbols, papyrus
scrolls, clay tablets, wartime letters.
• Print Media: Newspapers, flyers, textbooks,
brochures.
• Radio: AM/FM stations, dramas, emergency
alerts.
• Television: News, educational shows, public
affairs.
Quick Check! Let’s Review
Name one traditional medium
and describe its purpose.
Where Do We Still See
Traditional Media?
Even today, traditional media are still
common in daily life.
Examples:
• Billboards on highways.
• Posters for school or events.
• Newspapers at sari-sari stores.
• Flyers at terminals.
• Tarpaulins for birthdays or campaigns.
Media’s Impact Before the Digital
Age
“Traditional media helped shape societies
and spread information.”
It connected people and preserved culture.
Examples:
• Farming tips via radio.
• Values through TV shows.
• Election updates from newspapers.
• Cultural stories passed down orally.
• Flyers for public health awareness.
Imagine a World Without
Traditional Media
What would life be like
without traditional media?
SUMMARY
• Media is a key tool for
communication.
• Traditional media evolved through 5
types.
• It shaped cultures and communities.
• It remains relevant today.
